Have you heard of Facebook lead ads? Do you know what it can do for your business? If you haven’t heard of Facebook lead ads, it’s time to learn and start using them because it is exactly what you need to increase your lead.
Many businesses will face the problem of not knowing which user has higher value converted into actual sales. Your website may have high traffic, but you are not sure who to contact first. After all, time is the number one resource in business, so we want to reach users that will purchase our product. This is when Facebook lead ads come in, it will bring you the customers that match your product offering.
So how does Facebook lead ads bring value to businesses?:
1. Better experience on mobile
Compared to other interactions, people spend most of their time on their phones. It is crucial to provide users a smooth mobile experience. However, the small screens make it hard to fill out complicated forms. The pre-populated forms Facebook lead ads provide will help simplify the registration process by automatically filling out forms for users, improving the mobile experience to a higher grade.
2. Reduce user dropping off
If done well, many users will get interested in seeing your ads online. But if your forms are too complicated to fill, a good ad will not stop users from dropping registration. So, you will end up with massive traffic but a low conversion rate. With Facebook lead ads, users will be more likely to complete the form due to convenience. As a result, there is a reduction in the user drop-off rate.
3. Find leads that is more relevant
Without proper user targeting, you will attract many users that are not relevant to your business. For example, if you are a women’s footwear company, a user with a foot size of US4 saw your ad and is interested in your shoes. However, you only produce sizes US5 above, so your budget spent on customers with sizes below US5 is wasted. So how would you know which users are more relevant and valuable to your business? Facebook lead ads will solve this problem by forwarding your ads to people that match your business and the ones who can successfully be turned into leads, so your sales will know who to contact to make a sale.
4. Ask the right questions
You can only get relevant information by asking the right questions. Knowing more information will help you find the right leads. Facebook lead ads allow you to customize the questions to suit you the best. Find high-quality leads by asking the right questions.
5. Integrate with your CRM
After finding high-quality leads, you don’t want to waste time by filling in customer information one by one into excel. Facebook lead ads automatically link with CRM and upload information after user generation. CRM integration will improve the sales process by helping the sales team get valuable leads for the first time. Time is business money; the faster your sales obtain information, the higher the sales.
6. Matching the needs of customers
Different customers need another solution. The best way to increase customer satisfaction is to match customer’s needs with a customized approach. It is essential to understand what customer needs before approaching them. With the right approach, you will increase the number of successful sales with ease. Leads ads come in various forms: subscription, request for a demo, price inquiry, event registration. Using the most appropriate approach will help you deliver the best sales pitch.
Facebook lead ads are better than other forms of advertisements to lead you to the right users in the first place. It saves time and budget from attracting irrelevant customers that will not be turned into high-quality leads in the end. Not knowing which leads have higher value will end up wasting your marketing and sales budget. Start using Facebook lead ads today by contacting Webzilla digital marketing specialists. We will design the best marketing plan tailored to your business needs.