Have you ever experienced being stalked by the internet? When you searched for a product in the web browser, you start seeing similar ads pop up everywhere, on Facebook, on Instagram, even in the mobile games you play.
The technology behind all this crazy stalking is called behavioural targeting. Behavioural targeting tracks user browsing activities, analyses user information and finds potential customers for brands, and then forwards the advertisements to users with similar interests. If you want to understand how Google and Facebook ads function, you need to learn about behavioural targeting.
What is behavioural targeting?
Behavioural targeting is obtaining user information online then precisely placing advertisements on the screens of the specifically targeted customers. The underlying strategy behind behavioural targeting can reduce the size of potential customers and increase the accuracy and practicability of ad placement.
Behavioural targeting is collecting user’s online behaviours data, such as the searched keywords, the browsing history, previous purchase history to infer their customer type. After knowing more information about the users, behavioural targeting can push your ads to the people who will be more likely to purchase your product or service. The concept of behavioural targeting is increasing customer satisfaction by recommending them the best product that matches their wants and needs.
(The whole user data collection is under consent)
Most online adverting uses behaviour targeting, such as Google ads, Facebook ads, and WeChat ads. All use behaviour targeting to do precise ad placement.
What does behavioural targeting do?
1. Increase Conversion Rate
Being able to precisely let your targeted customer groups see your advertisement can effectively increase the conversion rate. Data analyses the best potential customers with the maximum possibility of purchasing your product or service, so behavioural targeting has adequate returns.
2. Reduce marketing cost
For the same price, online ads that use behavioural targeting technology have better results than traditional advertising. Therefore, brands can spend less on marketing for products and services wanting promotion and achieve the same or even better financial results.
3. Gain customer liking
People today want to be understood. Today customers have a higher expectancy towards convenience and need satisfaction. Behaviour targeting advertising provides services that users look for in online shopping. It helps users save time looking for products they want by recommending them with the best products, which increases customer liking towards the brand.
Want to learn more about how behavioral targeting work for your brand or learn which advertising method suits your business the best? Contact Webzilla today by sending us a message! We will have our best digital marketing specialists to help you!