While almost everyone recognizes the value of “doing content marketing,” many people – including those with recorded content marketing strategies – are unsure how to match the types of content they produce with their desired content aims for marketing.
If you’re working on a link-building plan, keep in mind that incoming connections don’t happen overnight. It’s a painstakingly slow operation.
The consistency and authority of the pages where you create links are important factors in deciding how high you can rank in search engine results.
Let’s hit the brain cells through a few quick and easy ways:
1) Use High-Quality Content on Your Site
First and foremost. If you want to draw connections, all of the content on your website should be of high quality and value. Other websites use your content to decide whether or not they want to connect to you. It is a representation of your entire brand and business. Other sites would not consider you an authoritative brand worth linking to if your website pages appear to be of poor quality or lack useful information. Use these content writing tips to produce high-quality content that looks professional and generates long-term ties.
You may repurpose your own content – or content generated by others – to create new types of content. “Week in Review,” “Most Famous Stories,” “Top Stories,” or “Best Articles of the Year” are common examples of curated content items.
Although curated content pieces are unlikely to generate a large number of editorial links, they do add value and aid in discovery. When you build an internal connection to one of your own sites, your users will be directed to that page.
2) Giveaway Tools
Offering your own free tools will earn you links in addition to being a great lead generation tool. Content is often made up of tools.
There’s also the Facebook Advertising Opportunity Calculator, which can tell you whether or not Facebook ads are worthwhile.
Also, the Free Keyword Tool, which is one of the best on the market.
If you have a useful tool, people can tell their friends about it – and, yes, link to it.
3] Share your strong viewpoints
Even if you’re writing about something you despise, boldly voicing an opinion will win you some connection love, whether you call it an opinion piece, a think piece, or a rant.
For example, the article 7 Things I Still Hate About LinkedIn Ads expressed some legitimate concerns about the state of self-service advertisements on the business social networking platform – and got a significant amount of traffic.
Often back up your point with data or other supporting evidence if you’re going to publish this form of material (e.g., statistics, quotes, patents).
Although a little controversy can be beneficial, it should be done in moderation – and never in a way that is hateful, mean, or unfair to you or your brand. You may be critical and express an opinion without resorting to ad hominem assaults or acting like a jerk.
4) Educate Your Audience
The demand for educational content is still high. People are constantly trying to learn new skills, expand their knowledge, and advance their careers.
You (and your brand/business) would be seen as an expert if you have learning opportunities. People really enjoy sharing and linking to useful tools.
Whatever form it takes, the key is to be genuinely helpful and assist your readers in solving problems. They’ll be grateful, and they’ll prove it by sharing ties.
5) Create Videos
When it comes to rounding out your connection profile, videos are another common form of material. Fifty-nine percent of SEO experts say they’ve used video content to create links, and two-thirds of them say it’s successful.
Of course, with so much video content on the internet these days, it can be difficult to stand out. You need to get into your audience’s heads and build content based on a thorough understanding of what motivates, frustrates, and amuses them. Then you must devote the necessary time, effort, and financial resources to perfecting your videos.
There are a few things you could do while fishing:
- Use the proper bait and
- Fish in the areas where the fish are.
That is exactly what link building entails. You must think about something that your community is interested in and then present it to them.
- How to create links with videos
Healthy videos are the foundation for earning ties. Find the following suggestions for creating videos that garner interest – and engagement:
- Use videos to help customers with their problems
Use other tools like Quora to find frequently asked questions in your sector that you can answer if your previous outreach didn’t elicit enough.
- Your video content will help you build your brand
Maintain a high level of quality and adhere to a formula that your viewers would remember (for example, have signature bumpers).
Often have a strong call to action to post. You can use YouTube’s cards and end screen features if you’re publishing on the platform.
- Make your videos more optimized
This entails checking your account, adding custom thumbnails, and including video summaries on YouTube. You may also upload transcripts.
One of the most common forms of link-building material is infographics.
Over half of SEO experts (53%) build cornerstone infographics, and 61% of those who do find them to be an effective way to win backlinks.
How to create links with infographics?
It’s usually a three-step process to create link-worthy infographics:
- Choose a subject that is highly important to your target audience
And narrow it down as much as possible (for example, if your niche is social media, concentrate on a single hot framework).
- Collect information about your subject (preferably from research)
Let the data points flow logically down the page by wireframing them.