Internet is a substantial influence on people’s lives these days. Our purchasing habits have changed mainly due to the impact of online shopping. For example, we used to go to physical stores and talk to sales regarding the best product. Nowadays, we check for reviews and product descriptions with the creation of websites before we visit any stores or check out online. Businesses need to establish their websites. A nicely designed website will build business success, uplift brand image, increase customer credibility, and enhance customer service.
There are eight advantages of having a business website:
1. Customer credibility
Every customer goes through a purchasing process before completing any transaction. Due to the large number of similar competing products and services we currently have in the markets, customers are more than ever cautious about selecting products. The researching stage in the customer purchasing process requires more information to keep customers satisfied as people will search for brand websites before making any purchase. Therefore, having an official well-constructed business website is an essential foundation to building customer credibility. If a brand does not have a website, customers might question if the business exists because nearly every brand with a good reputation has a website.
2. Brand image
A website is like an online business card; it represents a company’s brand image. Users will form an impression of your brand as soon as they open up your website. It is essential to establish a good brand image as a critical criterion in the buyer decision process. A good website needs to deliver aesthetics and attitude. Pictures, copywriting, layout, designs, color combinations all need to be considered to establish a perfect brand image that will drive purchase.
3. Brand awareness
A beautiful website will enhance brand awareness while delivering brand presence. The higher the brand awareness, the more chance of customer purchasing your product. Creating a good website is an excellent way of building brand awareness online. How customers see your brand is directly linked with how your website looks in customer’s eyes. Again, the website designs need to be strongly associated with your brand image and be functional at the same time.
4. Natural traffic
A search engine optimized website can increase natural ranking on the search engine, followed by heavy natural traffic to your website. High natural traffic will bring higher leads and sales. Natural traffic is better than paid traffic because you don’t have to pay the extra cost, and the users that click in are attracted to your offering. A good website will bring brand exposure, let more people see your brand, and enhance brand awareness and influence.
5. Customer service
A website can help customers learn more helpful information about the company and its offerings and assist customers with purchasing decisions by answering basic customer inquiries. For example, you can display information such as opening hours, address, number price, and product information on your website. Chatbox technology can also help with enhancing customer service by talking and answering customer questions online without hiring actual human resources at a call center. A well-constructed website helps make both the company and customer’s lives more convenient.
6. Online/digital marketing
If you are planning or already doing digital marketing for your brand, it is necessary to have a company website ready for the result. Typically traffic made by digital marketing will be directed to the website or landing page, prompting customer inquiry, search, or placing an order. If you do not have a website to assist with digital marketing, the result can be less effective than having a website ready. A website will increase the ROI of your marketing budget, help you capture leads and let you see business results more clearly.
7. Updates & Announcements
A website is like a self-driven 24/7 customer service center and a brand display stand. Companies don’t need to worry about the cost involved in operating an all-day customer service center but receives the same benefits as having one. You can display product images and information, which increases brand awareness and customer influence. You can also increase natural ranking, which increases traffic that can be turned into leads later on by posting articles, company updates, blogs, and social media information. Those benefits are achieved with less than 1/10 of the average operation cost of running a physical store or a call center.
It is easy to reach any customer at any place with the help of a website. If your brand targets a global market and doesn’t have many delivery restrictions, then having an online shopping website is the best strategy to connect with customers worldwide. The internet has no limits in terms of regions. Even if you are just a local store, having a good website will help advertise your name around the area and globally and bring unlimited business benefits to your company.