Isn’t it amazing how the right tools can make a huge difference in stepping up your SEO strategy? Well, everything on the web starts with the search engine. And a good search engine optimization starts with having the correct tools. However, with a plethora of paid tools for SEO in the room, you must be concerned about if any free tools to optimize your content for the search engine. Well, if you are searching for free SEO tools apart from the fancy paid ones; the tech giant itself has got you covered.
This guide states the top 5 free Google tools to upgrade your SEO strategy today! Guess what? They are fast, reliable, and absolutely FREE! Read on to know more!
1) Google Trends
Google Trends is a free SEO tool that is usually used for tracking the essential “trends” around the search queries. Here’s why!
- Searching new keywords: When you swipe into Google Trends, you will come across a search bar. Therein, you can enter your query. On entering your query, the screen displays you with a trend chart of interest in the query within moments.
These boxes will usually be set to “rising” by default. This denotes that these queries or topics are gaining traction currently. Hence, these are the keywords that you might wish to capitalize on quickly so that you can be the first rank gainer.
- Advanced keyword research: Google Trends is helpful at the base level. But, you can do much more! At the top of Google Trends, you will see a menu that enables you to enter a period, region, category, and search platforms.
While Region enables you to analyze where you wish to pull the search data, Category enables you to choose the category you are currently competing in. The region is highly beneficial while you work on Local SEO projects. The category is an excellent feature for individuals who provide any specific service in a certain industry or people having a common query.
Search platform enables you to refine the entire data to certain platforms like Google Shopping Search, News Search, YouTube Search, and Image Search.
2) Google Analytics
If you are looking forward to optimizing the performance of your website, make Google Analytics your best friend. You will find no other better way to get started other than gaining key insights about what takes place on your site.
Google Analytics is another excellent Google free tool that allows you to gain knowledge of how many visitors visit your website. Moreover, it even states where they belong from, and how much time they spend on your website.
Additionally, you can even gain better knowledge about the demographics of your visitors. To sum up, when you have this amount of data, you can easily make changes to your website for targeting your audience better thereby turning them into leads and sales.
3) Test My Site
This is an excellent tool that measures your site according to Google guidelines. Ideally, This tool looks for three main and specific categories of features present in your website. These features include Experience, Speed, and Personalization. The best part is, Test My Site is ideal for every website along with product-based business Websites.
The first report displayed at the Test My Site screen is a mini-report that hinders your mobile site speed and any further recommendations for fixes.
If you want more information, you can sign up to obtain the full report. The full report consists of a comprehensive breakdown of recommendations and explanations for both developers and marketers.
4) Google Correlate
If you are one of those who wish to dive a bit beyond while researching Keyword data, Google Correlate is for you! With this tool, you can expose search patterns that correlate with real-world trends. This tool entirely focuses on appropriate and relevant keyword research.
To be more precise, Google Correlate offers keywords that are usually typed and searched together. For instance, “fat loss”.
You might already be aware that there are several keywords based on this subject. However, this free tool displays to you the ones that are ideally suited and correspond closely to the primary keyword that you have entered.
If you have a huge inclination in revealing accurate long-tail Keywords for any subject, make Google Correlate your partner! The next time you start writing a blog, try using this tool.
5) Google Keyword Planner
This is an excellent free Google tool that helps advertisers to build Google Adwords Campaigns. With this tool, you can optimize your website with appropriate keywords. Keyword Planner is ideally designed to provide advertisers a detailed insight about those keywords that the target audience is utilizing to look for businesses similar to theirs on the web. You can discover keywords with this tool and optimize your site.
Moreover, when the matter is about analyzing whether a keyword possesses enough search volume for optimization, you will find no other better source than Google itself. Keyword Planner helps you to grab an insight into the volume data of the keyword search.
On that note, you can easily level up your SEO Strategy using these Google SEO tools. Moreover, it is not really about tools. Today, gaining data holds more importance. Isn’t it? And who else can do it better than the giant themselves?
If you are searching for effective digital experts that level up your SEO game and help you gain innumerable customers, connect with Webzilla now.