According to the report of DataReportal, there are approximately 4.2 billion social media users around the world. There is no denying that social media has become a part of our daily life currently. In the morning, the first thing people do when they open their eyes is to reach for their phones to check the latest news, and this behaviour will be repeated roughly every 10 minutes throughout the day.
So here is a question. As two main parts of digital marketing, how does social media marketing affect your SEO?
For the moment, social media does not have a direct relationship with SEO ranking. However, social media can influence SEO in the following ways:
- Increase your brand exposure and recognition
- Extensive content reach
- Enhance organic traffic
And do not forget that social media has the function of increasing your lead. For example, Facebook lead ads can help merchants get more clients. Facebook lead ads can send your ads to potential consumers depending on their behaviours.
How does social media affect your SEO marketing?
Website Link Cited by Others
Utilize the power and influence of social media to get your content cited by other people. Assuming a scenario, one of your articles which is posted on Facebook, Instagram, and LinkedIn gets read a lot, or if the content is referred by another author. You will earn a credible link to your article which can add authority and value to your brand and greatly improve your position in search engines.
Co-citation and co-occurrence of content
The other key metric of Google is to assess whether a shared link is highly relevant to your content. If you get links through social media to your content, they’re likely to come from highly relevant sources, such as those who choose to communicate with you on social media channels. This has the added benefit of boosting co-citations and co-occurrence metrics to align your business with your target audience.
How do you get consumers to trust your brand, especially in an age of ’fake’ information? A comprehensive social media marketing strategy can position your brand as the thought leader in your industry and naturally building trust. Consistently create relevant content to build your brand image will attract more potential customers to your product. Meanwhile, social media can come into play when someone searches your brand because social media profiles can be displayed on search engine results pages. Therefore, the interaction of social media in conjunction with SEO can drive traffic and ultimately enhance your brand reputation.
Social media or SEO, which is more important for marketing strategy? If you are looking for help with a professional digital marketing strategy, please contact Webzilla digital marketing specialists. We will design the best marketing plan tailored to your business needs.