Recently, E-commerce websites have already become the foundation of online trade. A huge market exists in providing E-commerce solutions and helping customers achieve their goals. The challenge for retailers is to ensure a smooth experience for consumers in an almost saturated market.
However, some of the behavior of merchants tend to result in a negative user experience (UX). The most significant function of UX is to engage consumers and keep them engaged. Therefore, any UX mistakes can bring out a high cost, increased bounce rate and low rankings but merchants can avoid these mistakes if they do some basic planning.
1. Poor product page optimization
According to statistics, 98% of consumers will stop buying because the product description information is incorrect or incomplete. Accurate and detailed product descriptions not only can help to sell but also reduce the possibility of complaints and returns.
A well-designed product detail page (PDP) plays a crucial role between success and failure for any e-commerce strategy. Here, consumers either convert or leave. Thus, you must provide as much product information on your product detail page as possible. A lack of information or low-quality images can lead to the loss of your customers.
Structured data and a well-designed product page are great for boosting your SEO because product schema can help highlight your page, which can help covert the visitors, in the search results page.
Here are some ways you need to know if you are trying to create an impressive product detail page.
Make the page detailed
Don’t limit your products to static descriptions. Provide specific details such as size, weight and material type, specification sheet and related chart etc. Because support information can help your customers make decisions that are in their favour.
Solve Image Issues
Add a click function for your images, so that consumers can enlarge and look at the details from every angle. Images must have high quality. In addition, each product is provided with multiple images, if possible, adopting images that show the product in a real scene.
Contain product reviews
Product reviews can help boost the reputation of your store and reduce customer churn. According to statistics, 93% of consumers are influenced by online product reviews.
Focus on product page SEO
Product titles and meta descriptions with targeted keywords need to appear on the product detail page because they can drive more traffic to your E-commerce website.
2. A Confused Navigation
If you have a complex website that requires multiple clicks to get to a particular page, consumers are likely to give up on it. Ideally, your customers can reach any specific page on your website in 4 clicks or less from the homepage. A website design strategy needs to make sure that the customers are navigated to the destination page, and a search bar can make it easy for the customers to find the product they search.
3. A complicated check-out process
Customers prefer a quick checkout experience when they purchase on e-commerce platforms. A complex online shopping process will become a barrier for your customers. The common mistakes include an excessively long billing form, no secure platform badge, high shipping costs or hidden fees, etc. To solve the above problem, you need to do the following:
- Avoid unnecessary steps: Reduce the number of form fields to save the customers’ time and greatly increase the opportunities of securing a conversion.
- Let customers buy as guests: Provide your customers with the option to check out as visitors, and they may be easy to make a quick decision. Or ask them to sign up on your website after they buy, rather than before. If you would like to connect your brand, you can require them to sign up by using their social accounts, such as Facebook or Instagram.
- Enable Auto-filling: Insert a software tool that automatically identifies and fills in addresses because the customer is typing a lot of characters. The function can speed up checkout and enhance the user experience.
4. Limited Payment Methods
E-commerce businesses have grown rapidly on high conversion rates but not providing a wide range of payment options, which bring out many consumers to abandon their shopping carts. You need to consider your target audience’s preferred payment method and provide enough payment methods to help them complete purchases. For example, customers can accept some common payment methods, such as Visa, MasterCard, or American Express. But if your target audience includes Chinese speaking people living in Auckland, Sydney, Melbourne, or Brisbane, Alipay and WeChat payments need to be taken into account.
5. Google My Business Page no update
Google My Business (GMB) provides an excellent opportunity for e-commerce companies to boost their search rankings, but it is often underrated and used. Most people search for brands on Google, and local search queries, Google adopts information from the Google My Business profiles and highlights it, so it is important to create and maintain accurate Business information. In addition, Google My Business can lead potential customers to find your page. If you skip updating your Google My Business page you will likely lose your potential traffic, sales, exposure, and revenue.
A good E-commerce website can provide consumers with more customization options, enhance multi-channel and omnichannel functions, and attract more customers. If you’re looking for solutions to optimize your E-commerce platform, please contact Webzilla digital marketing specialists. We will design the best marketing plan tailored to your business needs.