With the daily explosion of information, people are spending more and more time on the Internet. Merchants are shifting towards more online advertising platforms instead of the traditional channels. There are several questions, what are the performance of your online ads? Which is the best channel: search ads, display ads or social media ads? The most objective way is to show and explain the results with numbers, which are hidden in an effective analytics tool called Google Analytics.
What is Google Analytics?
Google Analytics, or “GA.”, is a free data collection and analysis tool provided by Google. It can help you check how many people visit your websites, the resources of the traffic, the behaviours of visitors, which is valuable for every industry and company.
What can Google Analytics do?
On the page of Google Analytics, you can learn the interests, age, gender, location, access devices and other information of your target audience. You can also compare how users are navigated to your pages, such as Google search, Facebook ads, or other specific types of online ads, how long they stay on the page, whether they complete a purchase, etc. Depending on these kinds of information, you can further optimize your landing page, profile your target groups, and enhance the user experience to complete more conversions.
Why use Google Analytics?
Importantly, Google Analytics is free! Moreover, Google Analytics allows you to clearly know which content on your website is most attractive, which campaigns are most effective, and which parts users may have lost their interests. Hence, you can reallocate your resources and screen out suitable channels to save your cost.
A brief guide for new users
Step 1: Create your Google Analytics account
You can search “Google Analytics” and click in. In the next stage, you need to log in with your Google account and click “Start Measuring.” Next, on the Account Setup page, enter your Account Name. And select the type of devices you would like to measure (website or APP).
Step 2: Property Setup
On the same page of “Account Setup”, you can enter the URL of the specific pages you want to measure into Property Setup and fill in the relevant information.
Step 3: Adding tracking code
Adding the tracking code to each page allow Google Analytics to track the data.
Step 4: The home page of Google Analytics
You can click the “Admin” button to create your business goals, maximum of 20, and click the “Conversions” under “Realtime” to view the data being converted.
（The official setup guide of Google Analytics: https://support.google.com/analytics/answer/1008015?hl=en）
Data: what are the meanings and insights
Google Analytics also provides several additional data reports, including Audience, Acquisition, Behavior and Conversions. You can select specific dates and periods or compare two different periods to view historical data. The following is a detailed description:
- Audience: It contains the demographics overview information, such as interests, behaviors and devices of the audience, and is often used to test and analyze the effectiveness of a particular campaign.
- Acquisition: You can view the resource of specific traffic and know whether your visitors have been navigated to your website through direct search or paid ads, which is very valuable in screening advertising channels.
Behavior: In this category, you can view the loading speed of your website and visitors’ favourite activities via ‘Events’ to obtain inspiration for website optimization and event setting.
- Conversions: Historical data of your achievement
This article introduces the basic information and functions of Google Analytics. Adopting Google Analytics correctly can help you reduce costs and achieve more conversions. However, you probably need to spend a long time understanding the meaning behind the data and design new marketing strategies. If you need to use Google Analytics to improve your business, feel free to contact Webzilla’s digital marketing experts for professional advice or proprietary strategies.
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