Most of us who are familiar with the digital marketing role know that a meager ratio of potential buyers coverts into actual customers at the end of the sales funnel. The percentage of actual buyers or the ones who actually pay for your products or services is as low as 2 percent while 98 percent of the probable and potential buyers leave the website without buying. This may set you up for a loss and a waste of money for your marketing budget, but there are ways of turning the tables and getting the best ROI out of your marketing budget. Specifically, these two ways are – Retargeting and Remarketing!
Digital marketers often confuse retargeting with remarketing and vice versa but there is a thin line of difference between the two. Let us understand that first!
Retargeting considers and eventually targets the people who have interacted with your website, or social media account, have put some products in their cart and then probably decided to not go ahead or maybe people who landed on the payment page and then went back. It considers and targets these people and makes an effort to convert them into customers. The channels selected are often the ones where the customer has not been targeted earlier. Retargeting strategies when executed properly often shows positive results since it reminds customers where they left of and creates brand awareness as well.
Now let us discuss remarketing, what is remarketing, and strategies to get the best return out of these strategies. Let us first discuss what is remarketing and why is it necessary?
- What is Remarketing?
Remarketing is done to interact with customers who have bought your products or services in the past. It tries to engage them once again and pushes them to buy from you for one more time. The main difference between remarketing and retargeting is that remarketing is done to people who have bought from you in the past. One very effective way to remarket is email marketing.
- Why is Remarketing necessary?
Remarketing is necessary if you wish to re-engage with your old customers and if they are well connected with you as in if you have the required email ids, or they follow you on social media and other such pre-requisites. In case you do not have a hefty budget for social media advertisements then Remarketing is the best way to get in touch with your customers and is extremely necessary as well.
- What are the Remarketing strategies that will most benefit your business?
As a part of your digital marketing and remarketing strategy, try to make an advertisement which covers some or all of the following:
- Make your ad copy to be short, crisp and to-the-point.
- Pick where they left off! If a customer put a product in a cart and then decided not to buy it, you may offer them discount limited to a few hours or days and push them to buy it.
- Show them the products they spent most of their time on, or have put in the cart and forgotten about it or maybe which they have seen often and still not bought it.
- You can do this in a form of email if you wish to offer them a customized discount in the form of coupon code.
While it is true that retargeting as well as remarketing strategies tend to get results, the time span when you get the results may vary. It can be due to less brand awareness or improper ad copy or targeting. But when done properly it definitely gets you results!
All this may seem too daunting and difficult and you may need to hire a digital marketing agency to get you optimum results. If you are looking for a Digital Marketing Agency to help you out to implement your marketing strategies and elevate your ROI, then we, at Webzilla are glad to offer you our high-quality Digital marketing services. We welcome you to get in touch with us. To do so, talk to our expert or visit us at https://webzilla.co.nz/about-us/.
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