As a digital marketing agency ourselves, we have seen tremendous growth in the world of online advertising – both in terms of the businesses who have started using it these days to the amount of revenue which is being generated of these advertisements. Having realized the potential of an online marketplace especially that of online advertising more and more businesses are turning towards it and why not! One of the most popular medium of online advertising is Google Ads and here’s why:
- Google is the biggest search engine with close to 167 billion searches per month. This speaks volumes as to why businesses prefer to advertise on Google.
- The Pay-per-click conversion rate of Google is 1.5 times that of organic search clicks.
- Google is geographically wise and that is why businesses can target many local communities as well. This helps to further improve the conversion rate.
- To top it all, the ads on Google are not only ranked based on the bid they make for the ad words. In fact a lot of it also depends on the ad quality as well as your business reviews. Based upon all these factors the rank of an advertisement is decided.
Having realized the advantages of opting for Google ads, let us now have a look at the pricing structure of Google ads and what factors do they depend on.
Firstly, businesses are only charged the money for ads whenever a user clicks on the ad to either view or buy the product or maybe contact the respective organization.
While there is no fixed costing structure for Google ads since the ads depend on various factors like the field of your business, the bidding rates for that field, the keyword selection and so on. For example: Advertisements relevant to restaurants, real estate, legal businesses cost high and therefore they have a higher cost-per-click as compared to those of museums or libraries. This is also logical since the clients you land in one of these high profile domains pay an average of $5000 and hence a $20 – $30 CPC is reasonable. There are additional factors such as Google Adwords auction, PPC Management software and/ or Ad agency fees in case you hire one, but the latter two are objective and may differ tremendously for various businesses.
Among all of these the key factor is the Google Adwords auction. For this, the advertisers bid on various keywords used in the advertisement. When a user searches for the related products or services then they use keywords and Google looks for the words which have been bid by the advertisers. Thereafter an auction amongst the most relatable ones takes place and the ads are ranked for placement.
Based on the ad rank the cost per click i.e. the CPC as well as the placement of the ad on the search results page is decided. Thus the Ad rank is dependent of the maximum bid as well as the business’s ad quality. The trick to achieve a high Google rank with comparatively less bid is to have an exemplary ad quality for your advertisement.
Yet another trick is to use certain unconventional or unusual keywords for your adwords bidding. This will serve you less competition and higher conversion at the same time. Practicing the above two methods will help you get the maximum outputs from your Google ad copies.
As a business willing to explore the world of Google advertisements and to get the most out of it it is recommended that you read and learn about the subject matter in depth. Trial and error is the key here but you must take calculative risks. If it seems too intimidating, then seeking professional advice is the best way out. This is where we at Webzilla come into the picture.
At Webzilla, we provide digital marketing solutions for businesses of all sizes and help them make a solid presence in the online market. We provide unmatched services in this field owing to our passion and experience. All in all we provide end to end online marketing solutions. If you wish to enquire about our services, learn more about us or simply have a chat with us then contact us here!
While all of us thought Covid-19 was going to end with 2020, Auckland went into Level...
What is the Conversion Rate? What is Conversion Rate Optimisation? How to improve and calculate Conversion Rate?
How comes there are thousands of visitors clicking into your website but leave...