Instagram has over 1 billion monthly users, making Instagram the most powerful marketing tool for Paid advertising. Being a Facebook-owned platform – Instagram has the great potential to generate business leads for your services or products. It helps you to grow your business by generating more leads.
How much do Instagram ads cost, though? Keep reading for more details.
Well, it totally depends upon the bidding model you have selected; still, on average – it costs between $0.20 t0 $6.70.
● Cost Per Click – $0.20 to $2 per click.
● Cost Per Impressions – $6.70 per 1000 impressions
1. What makes Instagram ads worth the price?
Let’s have a look at some outstanding reasons that justify the costs of Instagram Ads.
● Maintain higher click-through rates
When it comes to the CTRs, Instagram delivers the best performance. It is almost 2.5 times higher than other platforms. Great, isn’t it?
Note: – CTRs depends on your ads and target audience.
● Offer advanced target options
Instagram also offers you advanced targeting options just like you get in Facebook ads.
You can use these features based on your target audience; you need to be clear about who you are targeting in your ads, from interest, location, age, etc. For ex: If your ad is related to cricket, Instead of targeting an audience interested in sports, you can target an audience interested in cricket.
● Generate sales with higher values
Based on one of the recent studies of Shopify, Instagram users’ average order value is $65. Whereas the average order value of Facebook starts from $55 which is lesser than Instagram. Through Instagram ads, you can generate sales with higher values rather than using facebook ads for your business.
● The Highest engagement Ratio
Instagram is leading amongst all the other social media platforms when it comes to engagement rates. It helps you earn more impressive engagement if we compare it with Facebook. It is almost ten times higher.
Your business will get more benefits if more people engage with your advertising. All you need to create the ads that serve the right target users, and you will surely get users to click and buy your product or services from your advertisement.
● High conversion rates
Instagram ads not only generate higher-order values but also generate higher conversion rates compared to other advertising platforms. It offers the average conversion rate – 1.08%, while Twitter ads and Pinterest ads offer 0.77% and 0.54% average conversion rates.
It makes the Instagram ads worthwhile to give it a shot. Here, you need to note that it is always a great ad campaign that earns great results on Instagram. Follow the right optimization strategy to make your Instagram ads cost worth.
2. Optimize Your Instagram Ads
● Catch Audience’s Attention
Images and videos you use in your ads play an important role as Instagram is a visual platform. Instead of focusing on captions, focus more on image and video, leading the audience to click your ads campaign.
In short, you need to provide quality on this platform to get the maximum ROI.
● Use the Right Hashtags
When you build your campaign, you always develop a hashtag that describes more about your brands. Unfortunately, those unique hashtags might not work and will not get the lot of engagement you expect.
If you want exposure to potential users, we suggest you use ubiquitous hashtags. You need to spend a good amount of time researching the hashtags used by your target market.
● Perfect Time to Post
Running the only ads will surely not work; you need to do the analysis and identify at what time your ads had a high engagement. And then experiment by posting ads only during that time. It will surely reduce some of your Instagram ads costs and help you to get optimal results.
It is not as easy as we are discussing. Optimizing the ads demands several experiments and time. If you are looking for fast results, you can hire an Instagram advertising agency and successfully run your Instagram ad campaign.
We at Webzilla can successfully establish effective Instagram ads at optimal cost. We have a team of professional experts and offer friendly personalized digital marketing services. With the maximum use of the potential and power of the internet, we help you connect your brands to your target audience with Instagram Ads.