You should know how organic Click works

Every digital marketer is familiar with click-through rate (CTR), and for paid advertising, a high CTR can show whether your Ads succeeded or not. However, CTRs also play an important role in organic search. What are the limitations of your organic CTR, and what are the factors that stop your organic CTR from increasing? We will discuss them in the following parts.

Why must you measure your organic CTR?

Before we talk about it, we need to make sure what is organic CTR? The organic click-through rate is the number of clicks on your website received through search results divided by the number of times it impressed on the SERP.

Maybe you could not predict your CTR, but you can calculate your organic CTR, which can help you understand and evaluate the value of each ranking position for your website. You also can use the calculation to the organic traffics of your website. For instance, if you see the CTR dropped from the second position to the eighth. You will find a significant drop in traffic-related to some keywords. When you understand the traffic clearly, you would know how to optimize your campaign and your marketing goals can become more realistic. In addition, organic CTR can help you learn more about your target audience. Before making any changes to your marketing campaign, you should analyze who are the visitors, what they are interested in and their behaviour to drive traffic to your website.

The limitations of Organic CTR

  1. It cannot provide high-quality traffic. Users who click on your website may not be in your location, for example, if a user in Auckland found a good deal on your website, but the seller is in Sydney and cannot offer mailing service for the time being.
  2. It could not guaranty the improvement of your conversion rates. Even if your visitors click on the link, they probably will not complete the purchase or download the PDF or videos.
  3. It probably won’t enhance your SEO ranking because there’s not much direct correlation between them. However, optimizing either one will have a positive influence on your website.

Branded Keywords: A Factor influence your Organic CTR

Generally, the organic CTR of branded keywords is higher than the non-branded keywords. Because it is easy to search for a particular brand, and search engines can provide previously recorded relevant search information. When users search for some branded keywords, the top search results are often related to the company’s website, which is not easy to ignore and can easily be navigated to the website. However, non-branded keywords and other related keywords are distributed on the search results page (SERP), providing opportunities for clicking.

Learning to use your CTR Curve

Drawing a curve, you can select some tools. If you choose the Google Search Console, you will find the traffic of Google Search, the frequency of impressions for your website in Google search, which queries match your website, and how often users click the searching results corresponding to those queries. Download an Excel spreadsheet and conclude the most important keywords in a group by rank. Then you can calculate the average CTR of the ranking – add up the number of clicks for each position and divide by the total impressions to obtain your CTR. How to increase these numbers to ensure more clicks can be driven to your website in increase your conversions will be an important task for the marketing team in the next stage.

In this article, we explained the importance of organic CTR. The CTR curve may help you understand you’re the resource of the traffic, provide the directions of optimization. Before you start to draw your CTR curves, you need to understand the logic and analysis methods. If you need experts to review your organic CTR or draw the curve, feel free to contact Webzilla’s digital marketing experts for professional advice or proprietary strategies.

Read More

What is Google Analytics and how it can help your business

With the daily explosion of information, people are spending more and more time on the Internet. Merchants are shifting towards more online advertising platforms instead of the traditional channels. There are several questions, what are the performance of your online ads? Which is the best channel: search ads, display ads or social media ads? The most objective way is to show and explain the results with numbers, which are hidden in an effective analytics tool called Google Analytics.

What is Google Analytics?

Google Analytics, or “GA.”, is a free data collection and analysis tool provided by Google. It can help you check how many people visit your websites, the resources of the traffic, the behaviours of visitors, which is valuable for every industry and company.

What can Google Analytics do?

On the page of Google Analytics, you can learn the interests, age, gender, location, access devices and other information of your target audience. You can also compare how users are navigated to your pages, such as Google search, Facebook ads, or other specific types of online ads, how long they stay on the page, whether they complete a purchase, etc. Depending on these kinds of information, you can further optimize your landing page, profile your target groups, and enhance the user experience to complete more conversions.

Why use Google Analytics?

Importantly, Google Analytics is free! Moreover, Google Analytics allows you to clearly know which content on your website is most attractive, which campaigns are most effective, and which parts users may have lost their interests. Hence, you can reallocate your resources and screen out suitable channels to save your cost.

A brief guide for new users

Step 1: Create your Google Analytics account

You can search “Google Analytics” and click in. In the next stage, you need to log in with your Google account and click “Start Measuring.” Next, on the Account Setup page, enter your Account Name. And select the type of devices you would like to measure (website or APP).

Step 2: Property Setup

On the same page of “Account Setup”, you can enter the URL of the specific pages you want to measure into Property Setup and fill in the relevant information.

Step 3: Adding tracking code

Adding the tracking code to each page allow Google Analytics to track the data.

Step 4: The home page of Google Analytics

You can click the “Admin” button to create your business goals, maximum of 20, and click the “Conversions” under “Realtime” to view the data being converted.

(The official setup guide of Google Analytics: https://support.google.com/analytics/answer/1008015?hl=en

Data: what are the meanings and insights

Google Analytics also provides several additional data reports, including Audience, Acquisition, Behavior and Conversions. You can select specific dates and periods or compare two different periods to view historical data. The following is a detailed description:

  • Audience: It contains the demographics overview information, such as interests, behaviors and devices of the audience, and is often used to test and analyze the effectiveness of a particular campaign.
  • Acquisition: You can view the resource of specific traffic and know whether your visitors have been navigated to your website through direct search or paid ads, which is very valuable in screening advertising channels.

Behavior: In this category, you can view the loading speed of your website and visitors’ favourite activities via ‘Events’ to obtain inspiration for website optimization and event setting.

  • Conversions: Historical data of your achievement

This article introduces the basic information and functions of Google Analytics. Adopting Google Analytics correctly can help you reduce costs and achieve more conversions. However, you probably need to spend a long time understanding the meaning behind the data and design new marketing strategies.  If you need to use Google Analytics to improve your business, feel free to contact Webzilla’s digital marketing experts for professional advice or proprietary strategies.

Read More

Do you truly know your users? A brief introduction of search intent

As digital marketing becomes increasingly popular, a large number of companies are focusing their marketing strategies on optimizing online marketing. How can you make your website provide useful information that will convince your target audience to spend money or repurchase on your website? An essential element is understanding the search intent of your users.

When the search engine receives the search information provided by users, the search engine will be classified according to the search query. Query interpretations fall into three categories:

  • Dominant Interpretations: Most users want to find a particular target. Eg. Most users searching “Auckland” for the city.
  • Common Interpretations: Search queries may contain multiple interpretations. For example, the users type a search query “kiwi” which can be either kiwi fruits or kiwi birds.
  • Minor Interpretations: Less common interpretation, usually related to locale and context.

These three categories help merchants understand search intent, especially for content creators. Please remember that keywords and jargon really can help your rank, but content should not only be relevant but also be satisfied with the search intent of users.

What is search intent?

Search intent can be described as the reason behind users’ search for a specific query, word or phrase. In other words, why are they searching? In General, the types of search intent contain navigation, information, transaction, and business.

Search intent and search query

The users enter a question, phrase, or keyword in the search box. Depended on this information, the search query will generate a list of results that users can quickly choose the matched information they need.

Why is it important to understand users’ search intent?

There is a common question about search intent that a search query may include multiple meanings. For example, users may be seeking pictures of kiwi birds, comparing prices of kiwi fruits, or learning more about New Zealanders when they search the word ‘kiwi’.

For users, they desire to search for accurate and practicable information. In the same way, merchants that attempt to appeal to the target users need to provide them with valuable information. For instance, if users are searching for “McDonald’s Auckland” or “Burgers Melbourne”, they are most likely looking for a nearby fast-food shop, instead of the HQ of McDonald in the US. If the information of your store appears on the Google Search engine results page (SERP), there is a high probability that users will go and complete the transactions.

How to understand users’ search intent?

Marketers always adopt ‘Do-Know-Go’ to try to understand the search intent of users. According to the type of sentence search queries, there are roughly three categories.

Do: Generally, for transactions, users complete a purchase or booking service online. Eg: a user buys a ticket to Brisbane. Modifying keywords include ‘buy’, ‘order’, ‘coupons’ etc.

Know: Users search for more relevant information on a particular topic. Eg: The history of the Sydney Opera House. Modifying keywords include ‘how’ ‘what’, or ‘tips’ etc.

Go: Users try to visit a website. It belongs to the navigational category. Eg: After searching for ‘Webzilla’, users can directly access the Webzilla official website. Modifying keywords include ‘name of a brand’, ‘name of products’, or ‘name of a service’ etc.

In 2015, Google introduced the concept of the “micro-moment,” which emphasizes merchants need to focus on consumers’ interests and concerns and be able to communicate them clearly and effectively. With “voice search” on the rise, merchants are requested to understand the demand of users and optimize their voice search and mobile marketing strategies to win every “micro-moment” of consumers.

In addition to SEO, search intent is also an integral part of digital marketing. Merchants should spend some time optimizing their website by studying the search query that their target users are likely to enter. If you would like to improve your content or learn more about how search intent applies in practice, please contact Webzilla today, our professional and experienced digital marketing specialists will help you!

Read More

12 Best Digital Advertising Platforms to Get More Leads in 2021

The first and the most essential steps to grow your business online are to ensure that your site or social media account receives traffic. That’s where the game begins! Undoubtedly yes, SEO takes time. But it can sometimes be a long, long wait and to make it a lot less digital advertising is the key.

For digital advertising we have curated a list of 12 advertising platforms which fall in the following three sections. Selection of the right platform for your advertisement purpose is of utmost importance because that is where you get yourself the right audience. Here goes!

  • Social Media advertising:

Since there are so many people using one social media platform or the other, it is of no surprise that advertising on social media has the highest amount of investment and also the most profitable returns.

Here is a list of the 7 best platforms for social media advertising.

  • Facebook – It has close to 2.6 billion active users and very diverse ad formats to select from. You can also choose the audience you want to target and that is what makes it even better.
  • Instagram – Since, Instagram is owned by Facebook you can use Facebook Ads Manager to manage and run ads on Instagram as well. It also has several ad formats and target audiences to choose from. This is best suited platform if you wish to reach the youth (aged between 20 – 40 years).
  • Twitter – Twitter is used to target a different set of audience since it is a social media platform which usually has intellectuals and people who are interested in the day-to-day happenings around the globe. What sets Twitter apart from others in terms of advertising is that you will be able to bid for your ad space which depends on various parameters and hence there isn’t any fixed rate.
  • LinkedIn- LinkedIn is the widest network of professionals and hence best suited for such ad content. It also has several ad formats and ways to target your audience, the most used being geographic targeting.
  • Pinterest- This is the best suited advertising platform for women and aesthetes. It has a few ad formats and ways to target the audience.
  • Snapchat- Another good way of reaching your gen-z audience is advertising via Snapchat. It has 6 different ad formats to choose from and some ways to target your audience too.
  • TikTok – It is the most novice form of advertising and hence it has a limited number of ad-formats. Yet it has its own set of audience and if you wish to target them this platform is very profitable.
  • Paid advertising:

Paid Search Advertising can help you rank at the top of the search engine and they have pretty good returns too. There are two prominent platforms for the same:

  • Google Ads- Since Google has a wide network to offer, you can touch a huge user base and hence it offers the best PPC. Although, Google ads can be very competitive for obvious reasons. Google Ads has 8 ad formats and their availability depends on the campaign type you choose.
  • Bing Ads- Advertising on Bing has an added advantage because it allows you to reach a lot of people as compared to Google. There are several ad formats and ways to target the audience too.
  • Programmatic advertising:

It is the automated buying and selling of online advertising. Following are the platforms for the same:

  • SmartyAds – SmartyAds has an entire setup for inventory and monetary management, to store, process and act on your user data, a marketplace to run your ads and a channel to run your ads.
  • TubeMogul- It is a part of Adobe Advertising Cloud that helps you play, run and optimize ad campaigns. It also has several ad types.
  • Simpli.fi- It has features very similar to SmartyAds but it has 60 report templates to choose from.

There is no one-size-fits all for the purpose of digital advertising and if you need consultation for marketing or advertising purposes, then reach us out at Webzilla.

Read More

How could conduct E-Commerce without Taobao? Google Shopping

If you’re running your own online business, you’re probably busy improving your brand awareness, building customers base, and increasing your sales through various channels. Websites, distribution channels or social media platforms… Each one could give potential customers more access to your product information. Then the question is, which channel is worth investing in? The answer is Google Shopping.

What is Google Shopping?

Google Shopping, formerly Google Product Search, Google Products and Froogle. When you search for something on Google, the product that appears at the top or right of the page is “Google Shopping.” For example, if you search the keywords like “Basketball Shoes Auckland” and you could find images, links, and prices.

How to use Google Shopping

First, you need to set up a Google Merchant Center account, submit the basic information of your website, and wait for validation. The files are usually in XML format. If the submission is approved, you can find product information, the number of clicks and other data via the Google Merchant Center control panel.

How to use Google Shopping in a right way

The quality of your Product Feed is a key factor of Google Shopping. Because the search engine will extract the relevant key information from it when you generate Google Shopping Ads. Here are several tips you should know about Product Feed:

  1. Ensure product names are correct and optimized for search queries
  2. Imagine what kind of search information the customer would enter. For example, “basketball shoes black Auckland”. Put yourself in the customer’s shoes and creates keywords and descriptions. You may find and compare the best product titles and descriptions in the industry to create appealing copies that will help your product stand out.
  3. Use your budget wisely and focus on the products people are likely to repurchase or the ‘hot-sale one’.
  4. Pricing strategy. Instead of keeping the price unchanged, you can increase the price lightly of the fast-selling items in your store. You should review the results in the feed regularly and adjust your next strategy.

Google Shopping is an easy-to-use and intuitive online sales platform for merchants. You may need to spend time learning how to conduct your price strategy. If you don’t know where to start, please contact Webzilla today, our professional and experienced digital marketing specialists will help you!

Read More

Just four steps! Make your digital marketing strategy profitable

For small business owners, sometimes feel that digital marketing looks like a game of chance. The performance of ads seems to be very random, the fluctuation of click-through rates is inexplicable, and some posts on social media are highly appealing while others quickly fall into the void.

There is no luck involved in a truly effective and good digital marketing strategy. Marketers make smart business decisions and consistently deliver profitable campaigns through researching, planning and collaboration, and adopting the right data. They can succeed without any elements of “luck” because of following the four steps:

Step 1: Identify the issues

It is very useful that owners consider solving some specific by using digital marketing strategies. However, we need to identify what the problem is before we try to solve it.

The answer to this question will vary by different companies and industries, depending on professional experience, the problems often exist in the following aspects:

  • Lead: The phone didn’t ring very often, and the consultation was slow. In other words, you need more business.
  • Marketing ROI: You’ve invested a lot of your budget in digital marketing, but the results aren’t clear, and you’re not sure what you could get back on that investment?
  • Online Presence: You can’t reach your target audience. Although you truly realize the importance of online presence, you don’t know where to start?
  • Competition: Your competitors overtake you online. Their ranks are higher than yours on SERPS, which will eat into your market share.
  • Direction: You may do so many “things” online, but it feels like your results are unsatisfactory, compared with you had a cohesive strategy.

Step 2:  Schedule a marketing strategy meeting

Once you’ve identified your problems, the next step is to book a strategy meeting with a reliable digital marketing expert. If your company is based in Auckland, you can contact directly to Webzilla.

A strategy meeting is free, and our experienced digital marketing specialists will provide one-on-one consultations. We will discuss your business goals, analyze your current marketing efforts, and talk about what’s holding you back. There are no correct answers — it’s just a chance to explore your business goals and how we can assist you to achieve them.

Step 3: Recommendation review

After the strategy session, the digital marketing consultants of Webzilla will present you with a digital marketing strategy that is tailored to your company. In this detailed strategy, you can find how Webzilla is going to achieve your business goals, including the target audiences, marketing channels Webzilla will select, your competitors, KPIs, expected results, and the suggested budget.

This strategy is not set in stone, Webzilla will continue to work with you throughout the process of execution to refine your plan to make sure that everyone is on the same page. And we will answer any questions that you may arise along the way.

Step 4: Let’s check the outcomes

Webzilla will continue to refine the strategy based on your feedback before executing your marketing campaign. Once your campaign is launched, you can access the performance of your advertising campaign, monitor your campaign in real-time, and make smarter data-driven business decisions.

From now on, your digital marketing expert will meet with you regularly to provide important metrics by formal reports, explain the insights, and gather feedback on what changes you would like to make to your strategy to help you maximize ROI and continue to grow your business.

Webzilla has consistently delivered a performance-focused digital marketing approach that places the highest priority on the business needs of our clients. Our digital marketing consultants are dedicated to helping you achieve high ROI and business growth goals. Please contact Webzilla today, our professional and experienced digital marketing specialists will help you!

Read More

How can Google Maps SEO benefit your business?

Google Maps is a web mapping platform. In addition to navigation, address storage, search and other functions, Google Map is a powerful online marketing tool.

Why Google Maps marketing is so important?

As people use the mobile Internet more frequent, Google Maps marketing is becoming more relevant to various industries.

  • According to statistics, 80% of Internet users have smartphones. And more than half of users use Google search function on mobile devices to look for local businesses, services, products or information.
  • Google Maps offers users prominent powerful search capability on mobile devices for seeking local solutions. Therefore, various companies can get incredible advertising exposure through Google Maps marketing.
  • Google Search continues to focus on products and services that local users seeking in their area. Besides marketing, Google Maps also displays brand, general business information, such as business hours, physical location, customer reviews, and driving directions.

Local SEO Services for Google Maps

Optimization for Google Maps marketing has quickly become an important part of local SEO. Being able to appear at the top of Google Maps listings, including local 3-pack and Google Maps search results, is valuable for any business that markets to local consumers.  Local maps SEO can drive high-quality local traffic for all types of businesses. As a result, Google Maps optimization has become one of the most useful and effective ways to invest in local SEO marketing.

Gaining your marketing value from Google Maps

Google Search Engine Results pages always display the lists of local maps depending on users’ location and keyword search. For example, if a user searches ‘digital marketing Auckland’, then Google will display some geographically relevant results with local maps. Even though the user is in Melbourne, Google still will show results that are relevant to where they are being searched because the user takes a geo-modifier in the keyword query.

The factors behind Google Maps SEO rankings

Google Local Maps SEO or optimizing businesses to appear in the local 3-Pack, containing so many unique variables compared to traditional organic SEO. Some of the factors include:

  • Whether or not the Google My Business page of your company is verified with the business.
  • The number and accuracy of ‘citations’ (or mentions of your business name, address, and phone number on other web listings, such as Yelp, Facebook, Yellowpages, LinkedIn, etc.).
  • Average number and ratings of reviews on your Google My Business local page
  • Company location, distance from the city centre or target location
  • The number of views and optimization of your Google My Business page
  • The domain authority of the website of your company
  • How does your company’s website mention the ‘citation’, and does the ‘citation’ correctly link to the Google My Business page?

Local Maps SEO service: An inside observation

If you would like to execute SEO strategy properly, you first need to make sure that your business is listed on each major search engine (eg: Google My Business, Bing Local, or Yahoo!). Sometimes, you might already have your Google My Business page and not even know it. Thus, you should conduct a whole review of your business’ web properties before you adopt Google Maps marketing.  A significant aspect of Google Maps optimization is to claim and verify ownership of its Google My Business page. The main steps include:

  • Completing all information, such as business hours, address, and contact details
  • Tagging the Google My Business page for being properly categorized by Google
  • Adding relevant videos and images of your business
  • Adopt a review generation strategy to gain more 5-star ratings on Google My Business and other websites like Yelp and Bing Local
  • Checking the local business’ citations and optimize all citations for accuracy and consistency.

This article summarizes some of the primary ranking factors that influence local maps SEO. An effective Google Maps marketing and SEO strategy can help your company position in the local 3-pack, growing their business, and outperform your local competitors. If you are seeking an effective Google Maps marketing plan, you can contact Webzilla today by sending us a message! We will have our best digital marketing specialists to help you!

Read More

How to test the effectiveness of your Facebook Advertising? The 3 types of metrics tell you the answer.

When it comes to online advertising, data is gold. However, the large amount of data available can also overwhelm users. Where exactly do you start, what data should be measured, and what does it mean?

There are a number of different options and tools to measure the advertising performance on the Facebook Ads platform. Understanding which metrics are useful for revenue growth and which are just borrowed booms (such as page likes) is critical for marketers to optimize their ads effectively.

The following three metrics — Performance, Delivery, and Engagement. There is a strong correlation between each metrics, and when all the metrics are integrated, a complete picture of your growth emerges.

Performance Metrics

Performance metrics play an extremely important role in the report of the ad. The data will tell you in a broad sense what you have achieved in your campaigns. The following metrics need to be observed:

  1. Results: The total number of outcomes generated through purchases and leads, plus their value. Highlights are reflected in the report and find the most influential campaigns, ad sets and ads.
  2. Cost per results: The cost of achieving per result. The metrics will come into play when your business has consistent pricing or services and set fixed CPA goals.
  3. Conversion rate: Measure how well your website converts visitors into customers. You can customize their metrics from Facebook or Google Analytics.
  4. Return on Ad Spend (ROAS): The revenue generated per dollar spent on media advertising is well suited to identifying returns on a range of products with similar profit margins.

Delivery Metrics

Delivery metrics can tell you how to adjust their ads to get more out of each AD and campaign. Focus on the following metrics:

  1. CPM:Cost per 1,000 impressions is a measure of how much an AD will cost to reach its target audience, depending on the industry and your specific goals.
  2. Frequency:The average number of times a user sees an AD. This can be very useful for measuring the audience’s visual fatigue from an AD, especially for a long-term campaign. For example, your initial target audience in Sydney and Auckland. Instead of tweaking your AD, you can target people in Melbourne and Christchurch.
  3. Impressions: A useful number in the online advertising industry that measures how often an AD is seen by your target audience.
  4. Reach: The total number of people who received the advertisement. It helps you understand how high their AD spending is and how many of your target audience you can reach.

Engagement Metrics

The effect of advertising can be shown to businesses from the micro-level, to find a better way to optimize.

  1. CTR: Percentage of users who click on your website from Ads. This metrics is a good way to measure whether the creativity and message of an advertisement have a certain relevance to the target audience. Note, this is not the same as the CTR(All), which includes any form of engagement for your ads.
  2. Link clicks: The number of users who click through to your website from your Ads. Similar to click-through rates focus on “numbers” rather than percentages. Note, this is not the same as the ‘clicks (All)’, which includes any form of engagement for your ads.
  3. Video plays: If your ads strategy is focusing on video, this is a good metric to see why people are losing interest in your video. Although this may depend on the type and length of the video you posted. The data can provide actionable feedback to you to make better videos in the future.

Facebook ads are one of the most popular delivery channels for marketers. Regularly checking and monitoring these 3 metrics can help you optimize your Facebook ads more effectively. If you’re planning on using Facebook ads, or don’t know how to optimize your Facebook ads, you can contact Webzilla today by sending us a message! We will have our best digital marketing specialists to help you!

Read More

Why should you hire an SEO agency instead of having an in-house SEO team?

Most business these days tend to make online appearances especially since the pandemic has occurred. Online presence undoubtedly does help generate quite a good share of your total revenue. But to have a good online ranking is somewhat difficult because it includes a lot of backend work which needs to be done. SEO is one of them. SEO or Search Engine Optimization includes improving and developing content for the organization’s website which helps the company rank higher on google and appear whenever a user searches for similar products or services. A well- optimized website will rank organically for high-value keywords, receive high-quality traffic, and ultimately generate potential leads that will convert to paying customers. 

SEO involves a lot of research, implementation and co-ordination work which needs to be done. Hence, most big companies these days have an in-house SEO team on board to manage these tasks. SEO team is a part of Digital Marketing team in general which looks after the site’s marketing.

If you have a large-scale business then an in-house SEO team is affordable but in case you have a small to mid-sized business then hiring a freelancer or an agency is more desirable. This is because they are experts in the domain and can implement the strategies effectively and quickly.

Moving on we discuss the advantages of having a SEO agency:

  • Agency SEOs work with an entire group of similar minds and hence they come to a solution much quicker than others in case of any problem. They can promptly ask a co-expert and traverse a solution.
  • The agency is completely in-charge of your account and so in case an employee resigns then it becomes their responsibility to fill that place and keep your account working and up-to-date. This saves your time and money and you do not have to go about looking for anyone.
  • Good marketing firms deliver value to you. If you associate your organization with an organization which promises to deliver the desirable output then you are in for some huge profits. This is because you save a lot by not having to pay any employee and deriving value from the digital marketing firm you have recruited.
  • The only point you need to keep in mind is the challenge to communicate. Agency partners are often not in loop of all internal communications and hence in spite of having a lot of suggestions and solutions they are not able to communicate it to your company. So, it becomes very important to make your agency partners a part of all the ongoing communications and ask them for their ideas and suggestions.  You should have an internal stakeholder who is ready and willing to manage the agency relationship and make sure recommendations get implemented.

Once you develop a fluent communication link with your agency partner you are all set to get successful results. You should also take care that the agency you hire maintains their consistency and has a reputation and results to offer. Consistency is of utmost important in SEO process and hence you need to be sure that the agency has employees who intend to work with them and with you for a long time.

We at Webzilla specialise in business-to-business digital marketing solutions for companies of all sizes. Our dedicated team has in-depth knowledge, experience and passion to create an effective online presence for your business that will achieve optimal results for your business.

Most advertising agencies only design your website graphics, and most web developers only build your website. The team at Webzilla does both. Having spoken about the pros of working with us let us understand what specific SEO services we have got to offer you.

  • On-page SEO
  • Off-page SEO
  • Technical SEO Audit
  • Penalty recovery
  • Infographics content
  • Media Promotion
  • Reporting and Analysis

We have worked with a diverse clientele and have a good portfolio to showcase. If you wish to connect with us then click here. We would be more than happy to help you with your business requirements.

Read More

How to improve your CTR? 7 things you should know.

When it comes to CTR, anyone who has some knowledge about digital marketing will be familiar with it. CTR means Click-Through Rate. The function of CTR is to calculate the ratio of users who click on a specific link to the number of total users who view it.

CTR is an important metric of Performance marketing because advertisers will pay the fee for every ad click to the publishers, CTR plays a key role in the bottom line for both sides. In this article, you will find 7 things you should know about CTR, which can help you understand the working principle of CTR and how to improve your CTR?

  1. Why CTR is an important metric?

In general,  high CTR has a significate correlation with higher conversion rates. If someone is clicking on your ad there must be something appealing about it. In turn, they are probably excited by your ads and willing to follow through with the Call to Action. In addition, if the number of clicks increased then the engagement rate will be higher. Furthermore, Quality Score enhances, the cost per click is lower, and impression increases. The chain reaction of a good CTR can lead to a series of positive results.

Please remember, CTR can measure how many people clicked on your ad. However, it cannot reflect the conversion rate on your landing page, such as people just viewed and completed a form, or contacted your customer service staff online. CTR can tell you how attractive your ad for clicking but if your purpose is conversion rather than views, then CTR cannot tell you a lot.

Let’s suppose an ad has a very high CTR but low conversion rate. The reasons should be that the audience you’re reaching is too broad, or your ad message is not relevant to the landing page. You will obtain a completed picture if you take CTR with other metrics together.

  • What is a ‘good’ CTR?

A ‘good’ CTR is affected by many variables and depends on different platforms. For example, 2% CTR is average of AdWords paid search. Anything above it is considered good. Whereas 0.9% CTR is average of Facebook ads. On the other hand, the average CTR will be different in various industries. You need to keep track of the average for the industry you are serving. Meanwhile, the biggest competitor you face is yourself. Try to achieve a higher CTR in your next campaign and break your record.

  • Does CTR affect SEO?

Your ranking on search engines depends on the popularity of your website. The page views can reflect how popular your website is. In other words, the higher CTR you get, the more valuable search engines consider it is. As the result, your ranking is higher than others. Search engines also test the engagement of your website, which is about quality and relevance, to determine whether your pages are best suited to the search query. Thus, try to make your website attractive to everyone and enhance your CTR to boost your SEO.

  • Better content can dramatically improve your CTR


People click on your ads because they think it engaging and interesting, except for the 50% of accidental clicks. High CTR shows they successfully “talked” with the target audience. However, if your CTR is lower, you should improve the phrase, message, or design of your ads, to make them more attractive for your target audience.  Review your higher-performing ads, what kinds of words or slogans do you use? What is the style of your design? Try to repeat and imitate the elements that make your ads work and you may get some better results.

  • Keywords, important!

Replicating is not enough, you need to work on keywords, which must be specific. Here is an example, assuming you have a bakery in Auckland, Melbourne and Brisbane, and your target audience is the people who are searching for cupcake service for the special events. The keyword ‘cupcake’ is very broad, but if you use the keyword such as ‘special cupcakes in Brisbane’ or ‘cupcakes service in Auckland’, you will reach the more accurate target audience. By choosing a specific keyword, you may lose some impressions and clicks, but you should achieve a higher CTR because your ad is attracting more qualified traffic at the beginning. In short, try to focus on one strong primary keyword or long-tail keyword but do not go keywords crazy.

  • Testing, the way to success

A function of PPC is to test what works and what does not. It is significant to use A/B testing on your ads to figure out how to enhance your CTR. It could be something that seems small, such as adjusting punctuation, using words instead of numbers, or the way of phrasing. Or maybe you need an image that can arouse emotional resonance. Whatever it is, as soon as your test results are certain, make sure to modify your ads.  Then you implement the cycle of publishing and testing them again and again. You can optimize your campaigns and dramatically improve your CTR if you are willing to work hard with a bit of sweat and lots of perseverance.

  • Know your target audience

If you want to improve your CTR, you need to start by understanding your audience. Try to stand in their point of view. Imagine how they would describe the product or service they want. Learn their language and use their jargon. Try to dismiss the things that are important for you, but just are not to them. This is not easy, because it means you must sacrifice some of your deep understanding of your business, such as complex number crunching and analysis. Every interaction with customers is an opportunity to learn more about them. Get to know what your ideal customer profile looks like and make sure you take advantage of it at every opportunity.

Read More