Most business these days tend to make online appearances especially since the pandemic has occurred. Online presence undoubtedly does help generate quite a good share of your total revenue. But to have a good online ranking is somewhat difficult because it includes a lot of backend work which needs to be done. SEO is one of them. SEO or Search Engine Optimization includes improving and developing content for the organization’s website which helps the company rank higher on google and appear whenever a user searches for similar products or services. A well- optimized website will rank organically for high-value keywords, receive high-quality traffic, and ultimately generate potential leads that will convert to paying customers. 

SEO involves a lot of research, implementation and co-ordination work which needs to be done. Hence, most big companies these days have an in-house SEO team on board to manage these tasks. SEO team is a part of Digital Marketing team in general which looks after the site’s marketing.

If you have a large-scale business then an in-house SEO team is affordable but in case you have a small to mid-sized business then hiring a freelancer or an agency is more desirable. This is because they are experts in the domain and can implement the strategies effectively and quickly.

Moving on we discuss the advantages of having a SEO agency:

• Agency SEOs work with an entire group of similar minds and hence they come to a solution much quicker than others in case of any problem. They can promptly ask a co-expert and traverse a solution.
• The agency is completely in-charge of your account and so in case an employee resigns then it becomes their responsibility to fill that place and keep your account working and up-to-date. This saves your time and money and you do not have to go about looking for anyone.
• Good marketing firms deliver value to you. If you associate your organization with an organization which promises to deliver the desirable output then you are in for some huge profits. This is because you save a lot by not having to pay any employee and deriving value from the digital marketing firm you have recruited.
• The only point you need to keep in mind is the challenge to communicate. Agency partners are often not in loop of all internal communications and hence in spite of having a lot of suggestions and solutions they are not able to communicate it to your company. So, it becomes very important to make your agency partners a part of all the ongoing communications and ask them for their ideas and suggestions.  You should have an internal stakeholder who is ready and willing to manage the agency relationship and make sure recommendations get implemented.

Once you develop a fluent communication link with your agency partner you are all set to get successful results. You should also take care that the agency you hire maintains their consistency and has a reputation and results to offer. Consistency is of utmost important in SEO process and hence you need to be sure that the agency has employees who intend to work with them and with you for a long time.

We at Webzilla specialise in business-to-business digital marketing solutions for companies of all sizes. Our dedicated team has in-depth knowledge, experience and passion to create an effective online presence for your business that will achieve optimal results for your business.

Most advertising agencies only design your website graphics, and most web developers only build your website. The team at Webzilla does both. Having spoken about the pros of working with us let us understand what specific SEO services we have got to offer you.

• On-page SEO
• Off-page SEO
• Technical SEO Audit
• Penalty recovery
• Infographics content
• Media Promotion
• Reporting and Analysis

We have worked with a diverse clientele and have a good portfolio to showcase. If you wish to connect with us then click here. We would be more than happy to help you with your business requirements.

Recently, E-commerce websites have already become the foundation of online trade. A huge market exists in providing E-commerce solutions and helping customers achieve their goals. The challenge for retailers is to ensure a smooth experience for consumers in an almost saturated market.

However, some of the behavior of merchants tend to result in a negative user experience (UX). The most significant function of UX is to engage consumers and keep them engaged. Therefore, any UX mistakes can bring out a high cost, increased bounce rate and low rankings but merchants can avoid these mistakes if they do some basic planning.

1. Poor product page optimization

According to statistics, 98% of consumers will stop buying because the product description information is incorrect or incomplete. Accurate and detailed product descriptions not only can help to sell but also reduce the possibility of complaints and returns.

A well-designed product detail page (PDP) plays a crucial role between success and failure for any e-commerce strategy. Here, consumers either convert or leave. Thus, you must provide as much product information on your product detail page as possible. A lack of information or low-quality images can lead to the loss of your customers.

Structured data and a well-designed product page are great for boosting your SEO because product schema can help highlight your page, which can help covert the visitors, in the search results page.  

Here are some ways you need to know if you are trying to create an impressive product detail page.

Make the page detailed

Don’t limit your products to static descriptions. Provide specific details such as size, weight and material type, specification sheet and related chart etc. Because support information can help your customers make decisions that are in their favour.

Solve Image Issues

Add a click function for your images, so that consumers can enlarge and look at the details from every angle. Images must have high quality. In addition, each product is provided with multiple images, if possible, adopting images that show the product in a real scene.

Contain product reviews

Product reviews can help boost the reputation of your store and reduce customer churn. According to statistics, 93% of consumers are influenced by online product reviews.

Focus on product page SEO

Product titles and meta descriptions with targeted keywords need to appear on the product detail page because they can drive more traffic to your E-commerce website.

2. A Confused Navigation

If you have a complex website that requires multiple clicks to get to a particular page, consumers are likely to give up on it. Ideally, your customers can reach any specific page on your website in 4 clicks or less from the homepage. A website design strategy needs to make sure that the customers are navigated to the destination page, and a search bar can make it easy for the customers to find the product they search.

3. A complicated check-out process

Customers prefer a quick checkout experience when they purchase on e-commerce platforms. A complex online shopping process will become a barrier for your customers. The common mistakes include an excessively long billing form, no secure platform badge, high shipping costs or hidden fees, etc. To solve the above problem, you need to do the following:

• Avoid unnecessary steps: Reduce the number of form fields to save the customers’ time and greatly increase the opportunities of securing a conversion.
• Let customers buy as guests: Provide your customers with the option to check out as visitors, and they may be easy to make a quick decision. Or ask them to sign up on your website after they buy, rather than before. If you would like to connect your brand, you can require them to sign up by using their social accounts, such as Facebook or Instagram.
• Enable Auto-filling: Insert a software tool that automatically identifies and fills in addresses because the customer is typing a lot of characters. The function can speed up checkout and enhance the user experience.

4. Limited Payment Methods

E-commerce businesses have grown rapidly on high conversion rates but not providing a wide range of payment options, which bring out many consumers to abandon their shopping carts. You need to consider your target audience’s preferred payment method and provide enough payment methods to help them complete purchases. For example, customers can accept some common payment methods, such as Visa, MasterCard, or American Express. But if your target audience includes Chinese speaking people living in Auckland, Sydney, Melbourne, or Brisbane, Alipay and WeChat payments need to be taken into account.

5. Google My Business Page no update

Google My Business (GMB) provides an excellent opportunity for e-commerce companies to boost their search rankings, but it is often underrated and used. Most people search for brands on Google, and local search queries, Google adopts information from the Google My Business profiles and highlights it, so it is important to create and maintain accurate Business information. In addition, Google My Business can lead potential customers to find your page. If you skip updating your Google My Business page you will likely lose your potential traffic, sales, exposure, and revenue.

A good E-commerce website can provide consumers with more customization options, enhance multi-channel and omnichannel functions, and attract more customers. If you’re looking for solutions to optimize your E-commerce platform, please contact Webzilla digital marketing specialists. We will design the best marketing plan tailored to your business needs.

When it comes to CTR, anyone who has some knowledge about digital marketing will be familiar with it. CTR means Click-Through Rate. The function of CTR is to calculate the ratio of users who click on a specific link to the number of total users who view it.

CTR is an important metric of Performance marketing because advertisers will pay the fee for every ad click to the publishers, CTR plays a key role in the bottom line for both sides. In this article, you will find 7 things you should know about CTR, which can help you understand the working principle of CTR and how to improve your CTR?

1. Why CTR is an important metric?

In general,  high CTR has a significate correlation with higher conversion rates. If someone is clicking on your ad there must be something appealing about it. In turn, they are probably excited by your ads and willing to follow through with the Call to Action. In addition, if the number of clicks increased then the engagement rate will be higher. Furthermore, Quality Score enhances, the cost per click is lower, and impression increases. The chain reaction of a good CTR can lead to a series of positive results.

Please remember, CTR can measure how many people clicked on your ad. However, it cannot reflect the conversion rate on your landing page, such as people just viewed and completed a form, or contacted your customer service staff online. CTR can tell you how attractive your ad for clicking but if your purpose is conversion rather than views, then CTR cannot tell you a lot.

Let’s suppose an ad has a very high CTR but low conversion rate. The reasons should be that the audience you’re reaching is too broad, or your ad message is not relevant to the landing page. You will obtain a completed picture if you take CTR with other metrics together.

• What is a ‘good’ CTR？

A ‘good’ CTR is affected by many variables and depends on different platforms. For example, 2% CTR is average of AdWords paid search. Anything above it is considered good. Whereas 0.9% CTR is average of Facebook ads. On the other hand, the average CTR will be different in various industries. You need to keep track of the average for the industry you are serving. Meanwhile, the biggest competitor you face is yourself. Try to achieve a higher CTR in your next campaign and break your record.

• Does CTR affect SEO?

Your ranking on search engines depends on the popularity of your website. The page views can reflect how popular your website is. In other words, the higher CTR you get, the more valuable search engines consider it is. As the result, your ranking is higher than others. Search engines also test the engagement of your website, which is about quality and relevance, to determine whether your pages are best suited to the search query. Thus, try to make your website attractive to everyone and enhance your CTR to boost your SEO.

• Better content can dramatically improve your CTR

 

People click on your ads because they think it engaging and interesting, except for the 50% of accidental clicks. High CTR shows they successfully “talked” with the target audience. However, if your CTR is lower, you should improve the phrase, message, or design of your ads, to make them more attractive for your target audience.  Review your higher-performing ads, what kinds of words or slogans do you use? What is the style of your design? Try to repeat and imitate the elements that make your ads work and you may get some better results.

• Keywords, important!

Replicating is not enough, you need to work on keywords, which must be specific. Here is an example, assuming you have a bakery in Auckland, Melbourne and Brisbane, and your target audience is the people who are searching for cupcake service for the special events. The keyword ‘cupcake’ is very broad, but if you use the keyword such as ‘special cupcakes in Brisbane’ or ‘cupcakes service in Auckland’, you will reach the more accurate target audience. By choosing a specific keyword, you may lose some impressions and clicks, but you should achieve a higher CTR because your ad is attracting more qualified traffic at the beginning. In short, try to focus on one strong primary keyword or long-tail keyword but do not go keywords crazy.

• Testing, the way to success

A function of PPC is to test what works and what does not. It is significant to use A/B testing on your ads to figure out how to enhance your CTR. It could be something that seems small, such as adjusting punctuation, using words instead of numbers, or the way of phrasing. Or maybe you need an image that can arouse emotional resonance. Whatever it is, as soon as your test results are certain, make sure to modify your ads.  Then you implement the cycle of publishing and testing them again and again. You can optimize your campaigns and dramatically improve your CTR if you are willing to work hard with a bit of sweat and lots of perseverance.

• Know your target audience

If you want to improve your CTR, you need to start by understanding your audience. Try to stand in their point of view. Imagine how they would describe the product or service they want. Learn their language and use their jargon. Try to dismiss the things that are important for you, but just are not to them. This is not easy, because it means you must sacrifice some of your deep understanding of your business, such as complex number crunching and analysis. Every interaction with customers is an opportunity to learn more about them. Get to know what your ideal customer profile looks like and make sure you take advantage of it at every opportunity.

In the previous blogs, we have introduced Google AdWords, Ad rank, the differences among Google Advertising, Social media marketing and WeChat marketing. Today, we will discuss how Quality Score could influence your Ad rank and CPC (Cost per Click).  

What is Quality Score?

Quality Score is a diagnostic tool to assess the quality of your ads, keywords, and Landing pages. A high score indicates that your ads are more likely to gain a higher ad rank with a lower cost. Quality Score is measured on a scale from 1-10. 5 is the minimum benchmark of Quality Score. Higher Quality Score could help reduce the CPC. Otherwise, you may have to spend a higher CPC compared to a higher quality score ad.

What kinds of factors will influence Quality Score?

In general, your Quality Score could be influenced by three main factors, including:

Relevance: How closely your keywords match your ads and the intent behind the search of users. If your Quality Score is below average, it may indicate your ads are too broad to address users’ problems, or that the keywords are less relevant to your business.

Excepted CTR: How likely the users will click your ads when shown?  Google will estimate your future CTR based on how well your ads have performed historically.

Landing Page Experience:  When the users click your ad and go to the landing pages, the relevancy of your ads and the content on the landing pages, transparency of information and ease of operation will affect your Quality Score.  

How could High Quality Score benefit You?

A high Quality Score will obtain higher ad rankings and lower costs. For merchants, they could improve the Quality Score to reduce the CPC and increase the Impression. As a result, the ROI would increase.

How to Increase the Quality Score?

1. Quality Score review: you can sign in to your Google Ads account and check your Quality Score. Please do the daily review and optimize the components.
2. Selecting and optimizing keywords: Adding high relevant keywords to your ads group. Exactly matched keywords will reach the audience accurately, but the scope is too small. Otherwise, general keywords may expand the coverage of reach, but the relevance will decrease.
3. Optimizing Landing Pages: improve the speed of your landing page, the content on your landing page needs to be relevant and clear that the users could find the information they are looking for.

The above content generally covers the operating principle and function of the Quality Score. Want to learn more about how to improve your Quality Score? Contact Webzilla today by sending us a message! We will have our best digital marketing specialists to help you!

Isn’t it amazing how the right tools can make a huge difference in stepping up your SEO strategy? Well, everything on the web starts with the search engine. And a good search engine optimization starts with having the correct tools. However, with a plethora of paid tools for SEO in the room, you must be concerned about if any free tools to optimize your content for the search engine. Well, if you are searching for free SEO tools apart from the fancy paid ones; the tech giant itself has got you covered.

This guide states the top 5 free Google tools to upgrade your SEO strategy today! Guess what? They are fast, reliable, and absolutely FREE! Read on to know more!

1) Google Trends

Google Trends is a free SEO tool that is usually used for tracking the essential “trends” around the search queries. Here’s why!

• Searching new keywords: When you swipe into Google Trends, you will come across a search bar. Therein, you can enter your query. On entering your query, the screen displays you with a trend chart of interest in the query within moments.

These boxes will usually be set to “rising” by default. This denotes that these queries or topics are gaining traction currently. Hence, these are the keywords that you might wish to capitalize on quickly so that you can be the first rank gainer.

• Advanced keyword research: Google Trends is helpful at the base level. But, you can do much more! At the top of Google Trends, you will see a menu that enables you to enter a period, region, category, and search platforms.

While Region enables you to analyze where you wish to pull the search data, Category enables you to choose the category you are currently competing in. The region is highly beneficial while you work on Local SEO projects. The category is an excellent feature for individuals who provide any specific service in a certain industry or people having a common query.

Search platform enables you to refine the entire data to certain platforms like Google Shopping Search, News Search, YouTube Search, and Image Search.

2) Google Analytics

If you are looking forward to optimizing the performance of your website, make Google Analytics your best friend. You will find no other better way to get started other than gaining key insights about what takes place on your site.

Google Analytics is another excellent Google free tool that allows you to gain knowledge of how many visitors visit your website. Moreover, it even states where they belong from, and how much time they spend on your website.

Additionally, you can even gain better knowledge about the demographics of your visitors. To sum up, when you have this amount of data, you can easily make changes to your website for targeting your audience better thereby turning them into leads and sales.

3) Test My Site

This is an excellent tool that measures your site according to Google guidelines. Ideally, This tool looks for three main and specific categories of features present in your website. These features include Experience, Speed, and Personalization. The best part is, Test My Site is ideal for every website along with product-based business Websites.

The first report displayed at the Test My Site screen is a mini-report that hinders your mobile site speed and any further recommendations for fixes.

If you want more information, you can sign up to obtain the full report. The full report consists of a comprehensive breakdown of recommendations and explanations for both developers and marketers.

4) Google Correlate

If you are one of those who wish to dive a bit beyond while researching Keyword data, Google Correlate is for you! With this tool, you can expose search patterns that correlate with real-world trends. This tool entirely focuses on appropriate and relevant keyword research.

To be more precise, Google Correlate offers keywords that are usually typed and searched together. For instance, “fat loss”.

You might already be aware that there are several keywords based on this subject. However, this free tool displays to you the ones that are ideally suited and correspond closely to the primary keyword that you have entered.

If you have a huge inclination in revealing accurate long-tail Keywords for any subject, make Google Correlate your partner! The next time you start writing a blog, try using this tool.

5) Google Keyword Planner

This is an excellent free Google tool that helps advertisers to build Google Adwords Campaigns. With this tool, you can optimize your website with appropriate keywords. Keyword Planner is ideally designed to provide advertisers a detailed insight about those keywords that the target audience is utilizing to look for businesses similar to theirs on the web. You can discover keywords with this tool and optimize your site.

Moreover, when the matter is about analyzing whether a keyword possesses enough search volume for optimization, you will find no other better source than Google itself. Keyword Planner helps you to grab an insight into the volume data of the keyword search.

Conclusion

On that note, you can easily level up your SEO Strategy using these Google SEO tools. Moreover, it is not really about tools. Today, gaining data holds more importance. Isn’t it? And who else can do it better than the giant themselves?

If you are searching for effective digital experts that level up your SEO game and help you gain innumerable customers, connect with Webzilla now.

Internet is a substantial influence on people’s lives these days. Our purchasing habits have changed mainly due to the impact of online shopping. For example, we used to go to physical stores and talk to sales regarding the best product. Nowadays, we check for reviews and product descriptions with the creation of websites before we visit any stores or check out online. Businesses need to establish their websites. A nicely designed website will build business success, uplift brand image, increase customer credibility, and enhance customer service.

There are eight advantages of having a business website:

1. Customer credibility

Every customer goes through a purchasing process before completing any transaction. Due to the large number of similar competing products and services we currently have in the markets, customers are more than ever cautious about selecting products. The researching stage in the customer purchasing process requires more information to keep customers satisfied as people will search for brand websites before making any purchase. Therefore, having an official well-constructed business website is an essential foundation to building customer credibility. If a brand does not have a website, customers might question if the business exists because nearly every brand with a good reputation has a website.

2. Brand image

A website is like an online business card; it represents a company’s brand image. Users will form an impression of your brand as soon as they open up your website. It is essential to establish a good brand image as a critical criterion in the buyer decision process. A good website needs to deliver aesthetics and attitude. Pictures, copywriting, layout, designs, color combinations all need to be considered to establish a perfect brand image that will drive purchase.

3. Brand awareness

A beautiful website will enhance brand awareness while delivering brand presence. The higher the brand awareness, the more chance of customer purchasing your product. Creating a good website is an excellent way of building brand awareness online. How customers see your brand is directly linked with how your website looks in customer’s eyes. Again, the website designs need to be strongly associated with your brand image and be functional at the same time.

4. Natural traffic

A search engine optimized website can increase natural ranking on the search engine, followed by heavy natural traffic to your website. High natural traffic will bring higher leads and sales. Natural traffic is better than paid traffic because you don’t have to pay the extra cost, and the users that click in are attracted to your offering. A good website will bring brand exposure, let more people see your brand, and enhance brand awareness and influence.

5. Customer service

A website can help customers learn more helpful information about the company and its offerings and assist customers with purchasing decisions by answering basic customer inquiries. For example, you can display information such as opening hours, address, number price, and product information on your website. Chatbox technology can also help with enhancing customer service by talking and answering customer questions online without hiring actual human resources at a call center. A well-constructed website helps make both the company and customer’s lives more convenient.

6. Online/digital marketing

If you are planning or already doing digital marketing for your brand, it is necessary to have a company website ready for the result. Typically traffic made by digital marketing will be directed to the website or landing page, prompting customer inquiry, search, or placing an order. If you do not have a website to assist with digital marketing, the result can be less effective than having a website ready. A website will increase the ROI of your marketing budget, help you capture leads and let you see business results more clearly.

7. Updates & Announcements

A website is like a self-driven 24/7 customer service center and a brand display stand. Companies don’t need to worry about the cost involved in operating an all-day customer service center but receives the same benefits as having one. You can display product images and information, which increases brand awareness and customer influence. You can also increase natural ranking, which increases traffic that can be turned into leads later on by posting articles, company updates, blogs, and social media information. Those benefits are achieved with less than 1/10 of the average operation cost of running a physical store or a call center.

8. Globalization

It is easy to reach any customer at any place with the help of a website. If your brand targets a global market and doesn’t have many delivery restrictions, then having an online shopping website is the best strategy to connect with customers worldwide. The internet has no limits in terms of regions. Even if you are just a local store, having a good website will help advertise your name around the area and globally and bring unlimited business benefits to your company.

While almost everyone recognizes the value of “doing content marketing,” many people – including those with recorded content marketing strategies – are unsure how to match the types of content they produce with their desired content aims for marketing.

If you’re working on a link-building plan, keep in mind that incoming connections don’t happen overnight. It’s a painstakingly slow operation.

The consistency and authority of the pages where you create links are important factors in deciding how high you can rank in search engine results.

Let’s hit the brain cells through a few quick and easy ways:

1) Use High-Quality Content on Your Site

First and foremost. If you want to draw connections, all of the content on your website should be of high quality and value. Other websites use your content to decide whether or not they want to connect to you. It is a representation of your entire brand and business. Other sites would not consider you an authoritative brand worth linking to if your website pages appear to be of poor quality or lack useful information. Use these content writing tips to produce high-quality content that looks professional and generates long-term ties.

You may repurpose your own content – or content generated by others – to create new types of content. “Week in Review,” “Most Famous Stories,” “Top Stories,” or “Best Articles of the Year” are common examples of curated content items.

Although curated content pieces are unlikely to generate a large number of editorial links, they do add value and aid in discovery. When you build an internal connection to one of your own sites, your users will be directed to that page.

2) Giveaway Tools

Offering your own free tools will earn you links in addition to being a great lead generation tool. Content is often made up of tools.

There’s also the Facebook Advertising Opportunity Calculator, which can tell you whether or not Facebook ads are worthwhile.

Also, the Free Keyword Tool, which is one of the best on the market.

If you have a useful tool, people can tell their friends about it – and, yes, link to it.

3] Share your strong viewpoints

Even if you’re writing about something you despise, boldly voicing an opinion will win you some connection love, whether you call it an opinion piece, a think piece, or a rant.

For example, the article 7 Things I Still Hate About LinkedIn Ads expressed some legitimate concerns about the state of self-service advertisements on the business social networking platform – and got a significant amount of traffic.

Often back up your point with data or other supporting evidence if you’re going to publish this form of material (e.g., statistics, quotes, patents).

Although a little controversy can be beneficial, it should be done in moderation – and never in a way that is hateful, mean, or unfair to you or your brand. You may be critical and express an opinion without resorting to ad hominem assaults or acting like a jerk.

4) Educate Your Audience

The demand for educational content is still high. People are constantly trying to learn new skills, expand their knowledge, and advance their careers.

You (and your brand/business) would be seen as an expert if you have learning opportunities. People really enjoy sharing and linking to useful tools.

Whatever form it takes, the key is to be genuinely helpful and assist your readers in solving problems. They’ll be grateful, and they’ll prove it by sharing ties.

5) Create Videos

When it comes to rounding out your connection profile, videos are another common form of material. Fifty-nine percent of SEO experts say they’ve used video content to create links, and two-thirds of them say it’s successful.

Of course, with so much video content on the internet these days, it can be difficult to stand out. You need to get into your audience’s heads and build content based on a thorough understanding of what motivates, frustrates, and amuses them. Then you must devote the necessary time, effort, and financial resources to perfecting your videos.

There are a few things you could do while fishing:

• Use the proper bait and
• Fish in the areas where the fish are.

That is exactly what link building entails. You must think about something that your community is interested in and then present it to them.

• How to create links with videos

Healthy videos are the foundation for earning ties. Find the following suggestions for creating videos that garner interest – and engagement:

• Use videos to help customers with their problems 

Use other tools like Quora to find frequently asked questions in your sector that you can answer if your previous outreach didn’t elicit enough.

• Your video content will help you build your brand

Maintain a high level of quality and adhere to a formula that your viewers would remember (for example, have signature bumpers).

Often have a strong call to action to post. You can use YouTube’s cards and end screen features if you’re publishing on the platform.

• Make your videos more optimized 

This entails checking your account, adding custom thumbnails, and including video summaries on YouTube. You may also upload transcripts.

6) Infographics

One of the most common forms of link-building material is infographics.

Over half of SEO experts (53%) build cornerstone infographics, and 61% of those who do find them to be an effective way to win backlinks.

How to create links with infographics?

It’s usually a three-step process to create link-worthy infographics:

1. Choose a subject that is highly important to your target audience

And narrow it down as much as possible (for example, if your niche is social media, concentrate on a single hot framework).

• Collect information about your subject (preferably from research)

Let the data points flow logically down the page by wireframing them.

Have you ever experienced being stalked by the internet? When you searched for a product in the web browser, you start seeing similar ads pop up everywhere, on Facebook, on Instagram, even in the mobile games you play.

The technology behind all this crazy stalking is called behavioural targeting. Behavioural targeting tracks user browsing activities, analyses user information and finds potential customers for brands, and then forwards the advertisements to users with similar interests. If you want to understand how Google and Facebook ads function, you need to learn about behavioural targeting.

What is behavioural targeting?

Behavioural targeting is obtaining user information online then precisely placing advertisements on the screens of the specifically targeted customers. The underlying strategy behind behavioural targeting can reduce the size of potential customers and increase the accuracy and practicability of ad placement.

Behavioural targeting is collecting user’s online behaviours data, such as the searched keywords, the browsing history, previous purchase history to infer their customer type. After knowing more information about the users, behavioural targeting can push your ads to the people who will be more likely to purchase your product or service. The concept of behavioural targeting is increasing customer satisfaction by recommending them the best product that matches their wants and needs.

(The whole user data collection is under consent)

Most online adverting uses behaviour targeting, such as Google ads, Facebook ads, and WeChat ads. All use behaviour targeting to do precise ad placement.

What does behavioural targeting do?

1. Increase Conversion Rate

Being able to precisely let your targeted customer groups see your advertisement can effectively increase the conversion rate. Data analyses the best potential customers with the maximum possibility of purchasing your product or service, so behavioural targeting has adequate returns.

2. Reduce marketing cost

For the same price, online ads that use behavioural targeting technology have better results than traditional advertising. Therefore, brands can spend less on marketing for products and services wanting promotion and achieve the same or even better financial results.

3. Gain customer liking

People today want to be understood. Today customers have a higher expectancy towards convenience and need satisfaction. Behaviour targeting advertising provides services that users look for in online shopping. It helps users save time looking for products they want by recommending them with the best products, which increases customer liking towards the brand.

Want to learn more about how behavioral targeting work for your brand or learn which advertising method suits your business the best? Contact Webzilla today by sending us a message! We will have our best digital marketing specialists to help you!

Have you heard of Facebook lead ads? Do you know what it can do for your business? If you haven’t heard of Facebook lead ads, it’s time to learn and start using them because it is exactly what you need to increase your lead.  

Many businesses will face the problem of not knowing which user has higher value converted into actual sales. Your website may have high traffic, but you are not sure who to contact first. After all, time is the number one resource in business, so we want to reach users that will purchase our product. This is when Facebook lead ads come in, it will bring you the customers that match your product offering.

So how does Facebook lead ads bring value to businesses?:  

1. Better experience on mobile

Compared to other interactions, people spend most of their time on their phones. It is crucial to provide users a smooth mobile experience. However, the small screens make it hard to fill out complicated forms. The pre-populated forms Facebook lead ads provide will help simplify the registration process by automatically filling out forms for users, improving the mobile experience to a higher grade.

2. Reduce user dropping off

If done well, many users will get interested in seeing your ads online. But if your forms are too complicated to fill, a good ad will not stop users from dropping registration. So, you will end up with massive traffic but a low conversion rate. With Facebook lead ads, users will be more likely to complete the form due to convenience. As a result, there is a reduction in the user drop-off rate.

3. Find leads that is more relevant

Without proper user targeting, you will attract many users that are not relevant to your business. For example, if you are a women’s footwear company, a user with a foot size of US4 saw your ad and is interested in your shoes. However, you only produce sizes US5 above, so your budget spent on customers with sizes below US5 is wasted. So how would you know which users are more relevant and valuable to your business? Facebook lead ads will solve this problem by forwarding your ads to people that match your business and the ones who can successfully be turned into leads, so your sales will know who to contact to make a sale.

4. Ask the right questions

You can only get relevant information by asking the right questions. Knowing more information will help you find the right leads. Facebook lead ads allow you to customize the questions to suit you the best. Find high-quality leads by asking the right questions.

5. Integrate with your CRM

After finding high-quality leads, you don’t want to waste time by filling in customer information one by one into excel. Facebook lead ads automatically link with CRM and upload information after user generation. CRM integration will improve the sales process by helping the sales team get valuable leads for the first time. Time is business money; the faster your sales obtain information, the higher the sales.

6. Matching the needs of customers

Different customers need another solution. The best way to increase customer satisfaction is to match customer’s needs with a customized approach. It is essential to understand what customer needs before approaching them. With the right approach, you will increase the number of successful sales with ease. Leads ads come in various forms: subscription, request for a demo, price inquiry, event registration. Using the most appropriate approach will help you deliver the best sales pitch.

Facebook lead ads are better than other forms of advertisements to lead you to the right users in the first place. It saves time and budget from attracting irrelevant customers that will not be turned into high-quality leads in the end. Not knowing which leads have higher value will end up wasting your marketing and sales budget. Start using Facebook lead ads today by contacting Webzilla digital marketing specialists. We will design the best marketing plan tailored to your business needs.

How comes there are thousands of visitors clicking into your website but leave without doing anything? Why is my ratio of exposure and sales low after putting in a massive amount of marketing budget? The answer lies in conversion rate optimization.

What is the Conversion Rate?

Conversion Rate is the ratio of how many website visitors are turned into customers that do a targetted action. In most cases, it will be paying for a product or service. It is the measuring metrics of what a conversion will be depending on the industry and the type of offering that particular website provides.

A few common types of conversions are:

• Paying for a product
• Subscribing to a service
• Filling a form
• Downloading information
• Calling the consultant
• Making an inquiry

The formula for calculating conversion rate is:

Conversion Rate = (Number of conversions/Number of visitors) x 100% in a given period.

If you have 10,000 monthly visitors but only 100 sales, your conversion rate is only 1%.

Conversion rate is an important performance metric to measure the success and effectiveness of your company website. But how can you track the conversion rate?

How to track Conversion Rate?

Typically, a good website developer will help you track your conversion rate or teach you how to track them. Common platforms where you could track conversion rates are:

• Google Ads
• Google Analytics
• Facebook Ads (includes Instagram Ads)
• Twitter Ads
• Pinterest Promoted Pins

It is an excellent habit to get into tracking your website performance metrics, and you will be more likely to succeed once you hold onto valuable analytics about your company. According to Hubspot’s State of Inbound report, 97% of inbound marketing campaigns fail without good analytics.  You could only learn from mistakes, and the only way to improve the shortages is by understanding where you possibly did wrong.

What is Conversion Rate Optimization?

There are two steps to increase the conversion rate.

The first step is to increase the number of visitors clicking on your website. That’s done by SEO and SEM, which increases your company and site exposure online. We have talked about utilizing SEO, SEM, and various types of advertisements online in previous articles. You could click into either of those to learn more about how to increase the total amount of visitors:

https://webzilla.co.nz/2021/03/29/why-is-social-media-marketing-important-and-beneficial-for-businesses/

https://webzilla.co.nz/2021/03/23/why-is-wechat-marketing-your-strategy-to-enter-the-chinese-market/

https://webzilla.co.nz/2021/03/08/what-is-google-adwords-what-is-cpc/

Many websites face the problem of having thousands of visitors but a low sale. This is where the second step comes into use.

The second step is to increase the number of successful conversions. As mentioned before, different companies and industries have other measurements of conversion. But the method to improve it is by Conversion Rate Optimization.

What is Conversion Rate Optimization (CRO)?

Conversion Rate Optimization is the method to enhance the number of conversions and the number of total visitors. Below are standard ways to achieve conversion rate optimization:

1. Provide a personalized experience

For a website to stand out and attract customers to engage in activities fully, a personalized experience is essential to achieve.

According to Epsilon marketing research, 80% of customers are more inclined to purchase a produce or service from a company that provides a personalized experience.

Evergage’s Trends survey also shows that on average, 54% of marketers see at least 10% of KPIs increase after using personalized experience on their website.

2. Simplify website content, highlight the value proposition

A good website should be visually simple to follow and easy to find its value proposition. It should attract customer’s attention, stimulate engagement activities, and clearly outlines company/product information. If your website has too many outer links or a messy format, customers will get distracted and decrease their interest in your product.

3. Prioritize mobile user experience and landing page

There are more than ever amount of people choosing to shop on their phones instead of a desktop. Having a well-designed mobile landing page will satisfy the needs of mobile users, which increases the sales of mobile users. If you take a closer look at all successful business websites, you will notice that both of their desktop and mobile landing pages communicate brand messages perfectly to customers. Nowadays, Google also prioritizes mobile landing pages over desktop websites on search engines, which means your search engine rankings will increase if you have a good mobile landing page.

4. Increase site speed

All professional sites have a high loading speed. Nobody wants to wait in this time of era. A long waiting time will reduce customer interest and decline user experience. If you want customers to stay on your site a bit longer, you need to increase your site speed.

Explore more of Webzilla Digital Insights Blog (https://webzilla.co.nz/digital-insights/) and contact Webzilla today to 5x your conversion rate!