If you’re running your own online business, you’re probably busy improving your brand awareness, building customers base, and increasing your sales through various channels. Websites, distribution channels or social media platforms… Each one could give potential customers more access to your product information. Then the question is, which channel is worth investing in? The answer is Google Shopping.
What is Google Shopping?
Google Shopping, formerly Google Product Search, Google Products and Froogle. When you search for something on Google, the product that appears at the top or right of the page is “Google Shopping.” For example, if you search the keywords like “Basketball Shoes Auckland” and you could find images, links, and prices.
How to use Google Shopping
First, you need to set up a Google Merchant Center account, submit the basic information of your website, and wait for validation. The files are usually in XML format. If the submission is approved, you can find product information, the number of clicks and other data via the Google Merchant Center control panel.
How to use Google Shopping in a right way
The quality of your Product Feed is a key factor of Google Shopping. Because the search engine will extract the relevant key information from it when you generate Google Shopping Ads. Here are several tips you should know about Product Feed:
- Ensure product names are correct and optimized for search queries
- Imagine what kind of search information the customer would enter. For example, “basketball shoes black Auckland”. Put yourself in the customer’s shoes and creates keywords and descriptions. You may find and compare the best product titles and descriptions in the industry to create appealing copies that will help your product stand out.
- Use your budget wisely and focus on the products people are likely to repurchase or the ‘hot-sale one’.
- Pricing strategy. Instead of keeping the price unchanged, you can increase the price lightly of the fast-selling items in your store. You should review the results in the feed regularly and adjust your next strategy.
Google Shopping is an easy-to-use and intuitive online sales platform for merchants. You may need to spend time learning how to conduct your price strategy. If you don’t know where to start, please contact Webzilla today, our professional and experienced digital marketing specialists will help you!