Marketing for eCommerce is quite a bit different from digital marketing.For achieving long term success in eCommerce marketing, you need to place your efforts on customer’s shopping experience.
There are multiple key performance indicators like organic revenue, shopping conversion rates and targeted web traffic which you should focus on while marketing for eCommerce.
It should be noted that though there are tricks to make eCommerce marketing more effective, these aren’t a one stop solution for all the businesses out there. Following are the five eCommerce marketing strategies proven to increase your sales:
- Search Engine Optimization (SEO):
Having a website for your business is just the starting point of entering into the world of eCommerce. The next step is Search Engine Optimization, popularly known as SEO. SEO is the process which involves techniques to optimize a website’s technical configuration, developing relevant content and links so its pages become easily available on search engines so that they are ranked higher.
The following are the things which you should avoid while performing SEO:
- Having very few payment options.
- Having customers create accounts.
- Email Marketing:
Email marketing is indeed a very effective and personalized way to reach your customers. Hence, email marketing should be a part of your eCommerce marketing plan. Birthday emails, Welcome emails, newsletters and Thankyou emails are various forms of emails to involve in your email marketing strategy.
Here is a pro tip for you: If you notice a customer has abandoned the shopping card in the one of the last steps of their shopping experience then you can provide them (by email!) personalized discount coupons valid for a day or a very limited period of time.
- Content Marketing:
Content Marketing is one of the most popular ways of marketing your products. Social media marketing, youtube marketing are some of the ways of content marketing.
Advertisements on search engines, blog writing, Instagram marketing, Facebook marketplace are some examples of Content Marketing. Paying freelance bloggers, content creators with thousands of followers to advertise your products or services is also a very impactful and trustworthy way to approach your audience.
To top it all, content marketing is the most effective way of marketing your products or services in an organic manner.
- Responsive Web Design:
Probably the first, foremost and the most crucial step of taking your business online is to have a responsive and user-friendly website. It is better if you make the website effective for mobile users because these days most of the online shopping is done on mobile phones. Thus, making your website a perfect fit for mobile phones is a wise investment.
Research shows that when you guarantee your users an effortless shopping experience, they tend to browse your site a little longer and have a detailed look at your products. Eventually this results in them making more purchases.
It is better to approach an expert or a digital marketing agency who knows how the layout and functioning of a mobile-friendly site should be.
- Paid Campaigns:
To make your advertisements appear quicker and better pay-per-click or PPC is a great way to get cost-effective results. Have you ever noticed how the ads appear on top when you search for something on google? That is how PPC works. It makes your products or services appear on top. There are basically three types of ads: Paid Search Ads, Product Listing Ads and Display Ads. These ads individually have their own advantages and functionalities. Thus Paid Campaigns are also a great way of advertising your products or services.
In the best-case scenario, you have to implement all the above-mentioned strategies but there are additional points of concern which you need to consider like creating sales funnel, A/B testing and so on. This is where hiring a digital marketing agency is very helpful. At Webzilla we are experienced marketeers with a wide span of experience in the domain of eCommerce marketing. If you are seeking some advice or digital marketing services than you can contact us here. We wish you have a prosperous journey with the eCommerce world!