6 Steps to Attracting Paid Traffic That Converts

Attracting paid traffic is a lot like brewing a cup of coffee. It takes your time, effort, and patience to make it. If you are reading this, we are pretty sure you don’t want the brunt of your actions spread across more than one thing at once. We have developed 6 steps for you to follow to attract more paying customers.

Step 1:Make a Smart Paid Traffic Roadmap

If you don’t plan your PPC campaign first, it won’t be successful in the long run. To avoid common pitfalls like low impressions and CTR, start by developing a plan based on research, a marketing message, and a list of channels. The roadmap should also include the KPIs for your campaign.

Step 2: Plan Your Budget Wisely

Research is an essential part of launching a successful PPC campaign and has the potential to be a significant success. The CPC varies by industry. Studying how much money you will spend, what you will spend it on, and what you want in return is necessary.

You should consider the following three key questions to prepare your budget properly:

●  Which keywords are you going to target?– Depending on your goal (brand awareness or conversions), keywords may vary significantly in terms of price and competition. Start with keyword research and their potential to find your targets.

●  Which locations will you cover? – Understand the differences in CPC rates between states and regions to make informed marketing decisions.

●  What is your main KPI? – One KPI for each campaign is more effective than using multiple KPIs. This will provide you with a single measure to improve over time, rather than several that are difficult to compare.

Step 3: Create Winning Ad Copy

An ideal ad copy has a targeted headline and an engaging description. The first will tell customers what they will get and then reveals how. To write a winning ad copy, start with your audience and envision the solution you are providing. Take a look at competitors and try to understand what they are targeting and how to outperform them.

Make a fair promise and promotion of your products to encourage users on your site to complete the desired action. Creating a fair expectation will make you more likely to get the desired outcome.

Step 4: Launch an Effective Landing Page

To prevent wasting paid ad clicks, check the landing page bounce rate, time on page, and heat map. This can tell you how well your advertisement is performing.

The longer your landing page is viewed, the stronger its match with keywords viewers are searching for it. If viewers don’t click call-to-action (CTA), the offer – or product you are selling- doesn’t excite them. Create a landing page with relevant content for your target buyer persona. Ensure that it is attractive and creates an emotional reaction in the audience.

Here are a few tips:

●  Title: Check the searches related to your seed keyword to find more creative ideas

●  Content: Make sure the data your prospects are looking for is on your page and easy to find and understand. Do not clutter the page with too many deals and offers.

●  Visuals: use good quality, unique images your audience will enjoy seeing.

●  CTA: With quality CTA, you can have higher conversion rates.

Step 5: Utilize All the Platforms

Your business needs to be visible on multiple sites so you can use Facebook ads alongside Google Ads. Paid advertisement is a way to reach a potential customer, making it more likely they will see your ad.

Step 6: Introduce Automation

Can we figure out how much it will cost to get new customers? Are there any channels more likely to result in conversions than others? What do I do if I don’t have any conversions after following all the steps? There are many budgeting and long-term questions that require research or AI help.

PPC automation technology uses machine learning to improve your paid traffic using AI. However, some only automate bids and analyze your ads, while others only optimize ads, meaning you might need more than one tool.

Final words

When bringing in new customers ready to buy, nothing is better than paid marketing. If you know how to utilize paid traffic properly, you will be able to convert a significant number of visitors into buyers.