7 EFFECTIVE STRATEGIES FOR SMALL AND MEDIUM BUSINESSES

Most of the time small or medium scale businesses struggle to rank high on Google pages or to generate leads and eventually suffer from their sales figures. If you are someone whose sales funnel requires a boost, then we definitely recommend you to implement any or all of the SEO strategies discussed below!

SEO or Search Engine Optimization is an easy to implement and cost-effective method that helps drive organic traffic over the long term. With the Covid-19 pandemic worsening the world economic scenario, businesses are struggling like never before. During such times, SEO strategies are advantageous since they drive a lot of traffic at minimal cost while improving your online visibility and creating brand awareness!

Here is why Small and Medium Scale businesses should make the most out of SEO strategies:

• SEO needs no experts! Yes, you read that right. SEO is easy to pick up and implement and most companies (including yours ���) can make the most out of these strategies by training their existing employees.
• SEO is a sure-shot way to earn the best ROI. If implemented properly, SEO has benefitted a high proportion of businesses in generating elevated revenues.

Having understood the reason behind implementing SEO strategies, let us now have a look at some of the most feasible and successful ones!

1. Keyword research and targeting:

Keyword research helps optimize and customize their websites specific to their users so that their websites rank higher in the search engines. Most businesses use this strategy and there are a lot of tools available in the online market to help you with this!

Moreover, according to a recent survey, long-tail keywords are the new ‘in’ and SEO now depends on search queries or long-tail keywords. But what is a long-tail keyword? Here is an example:

Keyword: Wristwatch for women

Long-tail keyword: Rolex navy-blue coloured wristwatch for women

Thus, the speciality of long-tail keywords is that they highlight the uniqueness of your product or service, thereby driving the appropriate traffic to your website and increasing the chances of generating sales.

• Optimize your website:

By optimizing your website, we mean two basic things! The first one is that you make sure your meta descriptions, title tags, URLs, and image alt text have keywords in place. The more you hone your website to suit your users, the higher will be the traffic.

Secondly, make sure your website is well-structured and easy to navigate. Although, every page of your website is important, there are certain pages like About Us, Services, FAQs among others that play a keyrole. Identify what your customers are querying in the search engines and then categorize the content for the page accordingly.

• Mobile-friendly sites:

July 2019 onwards, Google crawlers or bots determining SEO values of a website, now review if a website is mobile-friendly first. It is because most users these days access the internet on their mobile devices. Thus, a mobile-friendly site ensures a better user experience. Hence, most businesses these days are investing in mobile-friendly websites are garnering impressive results.

• Localize SEO:

Create listings for your business wherever possible and make the best out of organic listings. This is a very profitable way to earn the interest of local customers and generate potential leads. Try creating a listing in local directories, Google My Business as well as on other review websites. What’s more? It’s 100% free!

Further, make sure to follow this pattern on other search engines like Yahoo and Bing too.

• Conduct an SEO audit:

Look at what your competitors are doing, the keywords they are using, the content they are posting and the results they are generating. There are online tools available to get the relevant data for all of these. All you need to do is sit down, research and get going.

• Create diverse content:

As we all know, ‘Content is the King!’ Different age groups consume and enjoy diverse forms of content. While kids and students enjoy video and picture content, professionals often like to go through the data and statistics and hence prefer reading through. Thus, you should identify your target audience, look at their search queries and make interactive content accordingly.

• Build quality backlinks:

Getting quality backlinks from multiple websitesis a proven way to improve your reputation. Google finds this as a reliable way to rank your website higher. To put this strategy into action, you can approach websites similar to your or influencers and bloggers of your niche.

Conclusion:

We urge you to try the above-mentioned strategies and reap a sure shot increase in your revenue figures! But, if you think you are not the right person to take care of such things for your business, no worries! You can definitely hire an expert that can help you implement such kind of SEO strategies to stay ahead of competition. By any chance, if you are looking to hire digital marketing agency, we would like to introduce ourselves here! We are a top-notch digital marketing agency having years of experience in serving clients all across the world. If you need more information about our work in SEO, please visit our website. Till then, keep learning and keep sharing!