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How to get more clients From facebook lead ads

Have you heard of Facebook lead ads? Do you know what it can do for your business? If you haven’t heard of Facebook lead ads, it’s time to learn and start using them because it is exactly what you need to increase your lead.  

Many businesses will face the problem of not knowing which user has higher value converted into actual sales. Your website may have high traffic, but you are not sure who to contact first. After all, time is the number one resource in business, so we want to reach users that will purchase our product. This is when Facebook lead ads come in, it will bring you the customers that match your product offering.

So how does Facebook lead ads bring value to businesses?:  

1. Better experience on mobile

Compared to other interactions, people spend most of their time on their phones. It is crucial to provide users a smooth mobile experience. However, the small screens make it hard to fill out complicated forms. The pre-populated forms Facebook lead ads provide will help simplify the registration process by automatically filling out forms for users, improving the mobile experience to a higher grade.

2. Reduce user dropping off

If done well, many users will get interested in seeing your ads online. But if your forms are too complicated to fill, a good ad will not stop users from dropping registration. So, you will end up with massive traffic but a low conversion rate. With Facebook lead ads, users will be more likely to complete the form due to convenience. As a result, there is a reduction in the user drop-off rate.

3. Find leads that is more relevant

Without proper user targeting, you will attract many users that are not relevant to your business. For example, if you are a women’s footwear company, a user with a foot size of US4 saw your ad and is interested in your shoes. However, you only produce sizes US5 above, so your budget spent on customers with sizes below US5 is wasted. So how would you know which users are more relevant and valuable to your business? Facebook lead ads will solve this problem by forwarding your ads to people that match your business and the ones who can successfully be turned into leads, so your sales will know who to contact to make a sale.

4. Ask the right questions

You can only get relevant information by asking the right questions. Knowing more information will help you find the right leads. Facebook lead ads allow you to customize the questions to suit you the best. Find high-quality leads by asking the right questions.

5. Integrate with your CRM

After finding high-quality leads, you don’t want to waste time by filling in customer information one by one into excel. Facebook lead ads automatically link with CRM and upload information after user generation. CRM integration will improve the sales process by helping the sales team get valuable leads for the first time. Time is business money; the faster your sales obtain information, the higher the sales.

6. Matching the needs of customers

Different customers need another solution. The best way to increase customer satisfaction is to match customer’s needs with a customized approach. It is essential to understand what customer needs before approaching them. With the right approach, you will increase the number of successful sales with ease. Leads ads come in various forms: subscription, request for a demo, price inquiry, event registration. Using the most appropriate approach will help you deliver the best sales pitch.

Facebook lead ads are better than other forms of advertisements to lead you to the right users in the first place. It saves time and budget from attracting irrelevant customers that will not be turned into high-quality leads in the end. Not knowing which leads have higher value will end up wasting your marketing and sales budget. Start using Facebook lead ads today by contacting Webzilla digital marketing specialists. We will design the best marketing plan tailored to your business needs.

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What is the Conversion Rate? What is Conversion Rate Optimisation? How to improve and calculate Conversion Rate?

How comes there are thousands of visitors clicking into your website but leave without doing anything? Why is my ratio of exposure and sales low after putting in a massive amount of marketing budget? The answer lies in conversion rate optimization.

What is the Conversion Rate?

Conversion Rate is the ratio of how many website visitors are turned into customers that do a targetted action. In most cases, it will be paying for a product or service. It is the measuring metrics of what a conversion will be depending on the industry and the type of offering that particular website provides.

A few common types of conversions are:

  • Paying for a product
  • Subscribing to a service
  • Filling a form
  • Downloading information
  • Calling the consultant
  • Making an inquiry

The formula for calculating conversion rate is:

Conversion Rate = (Number of conversions/Number of visitors) x 100% in a given period.

If you have 10,000 monthly visitors but only 100 sales, your conversion rate is only 1%.

Conversion rate is an important performance metric to measure the success and effectiveness of your company website. But how can you track the conversion rate?

How to track Conversion Rate?

Typically, a good website developer will help you track your conversion rate or teach you how to track them. Common platforms where you could track conversion rates are:

  • Google Ads
  • Google Analytics
  • Facebook Ads (includes Instagram Ads)
  • Twitter Ads
  • Pinterest Promoted Pins

It is an excellent habit to get into tracking your website performance metrics, and you will be more likely to succeed once you hold onto valuable analytics about your company. According to Hubspot’s State of Inbound report, 97% of inbound marketing campaigns fail without good analytics.  You could only learn from mistakes, and the only way to improve the shortages is by understanding where you possibly did wrong.

What is Conversion Rate Optimization?

There are two steps to increase the conversion rate.

The first step is to increase the number of visitors clicking on your website. That’s done by SEO and SEM, which increases your company and site exposure online. We have talked about utilizing SEO, SEM, and various types of advertisements online in previous articles. You could click into either of those to learn more about how to increase the total amount of visitors:

https://webzilla.co.nz/2021/03/29/why-is-social-media-marketing-important-and-beneficial-for-businesses/
https://webzilla.co.nz/2021/03/23/why-is-wechat-marketing-your-strategy-to-enter-the-chinese-market/
https://webzilla.co.nz/2021/03/08/what-is-google-adwords-what-is-cpc/

Many websites face the problem of having thousands of visitors but a low sale. This is where the second step comes into use.

The second step is to increase the number of successful conversions. As mentioned before, different companies and industries have other measurements of conversion. But the method to improve it is by Conversion Rate Optimization.

What is Conversion Rate Optimization (CRO)?

Conversion Rate Optimization is the method to enhance the number of conversions and the number of total visitors. Below are standard ways to achieve conversion rate optimization:

1. Provide a personalized experience

For a website to stand out and attract customers to engage in activities fully, a personalized experience is essential to achieve.

According to Epsilon marketing research, 80% of customers are more inclined to purchase a produce or service from a company that provides a personalized experience.

Evergage’s Trends survey also shows that on average, 54% of marketers see at least 10% of KPIs increase after using personalized experience on their website.

2. Simplify website content, highlight the value proposition

A good website should be visually simple to follow and easy to find its value proposition. It should attract customer’s attention, stimulate engagement activities, and clearly outlines company/product information. If your website has too many outer links or a messy format, customers will get distracted and decrease their interest in your product.

3. Prioritize mobile user experience and landing page

There are more than ever amount of people choosing to shop on their phones instead of a desktop. Having a well-designed mobile landing page will satisfy the needs of mobile users, which increases the sales of mobile users. If you take a closer look at all successful business websites, you will notice that both of their desktop and mobile landing pages communicate brand messages perfectly to customers. Nowadays, Google also prioritizes mobile landing pages over desktop websites on search engines, which means your search engine rankings will increase if you have a good mobile landing page.

4. Increase site speed

All professional sites have a high loading speed. Nobody wants to wait in this time of era. A long waiting time will reduce customer interest and decline user experience. If you want customers to stay on your site a bit longer, you need to increase your site speed.

Explore more of Webzilla Digital Insights Blog (https://webzilla.co.nz/digital-insights/) and contact Webzilla today to 5x your conversion rate!

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7 EFFECTIVE STRATEGIES FOR SMALL AND MEDIUM BUSINESSES

Most of the time small or medium scale businesses struggle to rank high on Google pages or to generate leads and eventually suffer from their sales figures. If you are someone whose sales funnel requires a boost, then we definitely recommend you to implement any or all of the SEO strategies discussed below!

SEO or Search Engine Optimization is an easy to implement and cost-effective method that helps drive organic traffic over the long term. With the Covid-19 pandemic worsening the world economic scenario, businesses are struggling like never before. During such times, SEO strategies are advantageous since they drive a lot of traffic at minimal cost while improving your online visibility and creating brand awareness!

Here is why Small and Medium Scale businesses should make the most out of SEO strategies:

  • SEO needs no experts! Yes, you read that right. SEO is easy to pick up and implement and most companies (including yours ���) can make the most out of these strategies by training their existing employees.
  • SEO is a sure-shot way to earn the best ROI. If implemented properly, SEO has benefitted a high proportion of businesses in generating elevated revenues.

Having understood the reason behind implementing SEO strategies, let us now have a look at some of the most feasible and successful ones!

  1. Keyword research and targeting:

Keyword research helps optimize and customize their websites specific to their users so that their websites rank higher in the search engines. Most businesses use this strategy and there are a lot of tools available in the online market to help you with this!

Moreover, according to a recent survey, long-tail keywords are the new ‘in’ and SEO now depends on search queries or long-tail keywords. But what is a long-tail keyword? Here is an example:

Keyword: Wristwatch for women

Long-tail keyword: Rolex navy-blue coloured wristwatch for women

Thus, the speciality of long-tail keywords is that they highlight the uniqueness of your product or service, thereby driving the appropriate traffic to your website and increasing the chances of generating sales.

  • Optimize your website:

By optimizing your website, we mean two basic things! The first one is that you make sure your meta descriptions, title tags, URLs, and image alt text have keywords in place. The more you hone your website to suit your users, the higher will be the traffic.

Secondly, make sure your website is well-structured and easy to navigate. Although, every page of your website is important, there are certain pages like About Us, Services, FAQs among others that play a keyrole. Identify what your customers are querying in the search engines and then categorize the content for the page accordingly.

  • Mobile-friendly sites:

July 2019 onwards, Google crawlers or bots determining SEO values of a website, now review if a website is mobile-friendly first. It is because most users these days access the internet on their mobile devices. Thus, a mobile-friendly site ensures a better user experience. Hence, most businesses these days are investing in mobile-friendly websites are garnering impressive results.

  • Localize SEO:

Create listings for your business wherever possible and make the best out of organic listings. This is a very profitable way to earn the interest of local customers and generate potential leads. Try creating a listing in local directories, Google My Business as well as on other review websites. What’s more? It’s 100% free!

Further, make sure to follow this pattern on other search engines like Yahoo and Bing too.

  • Conduct an SEO audit:

Look at what your competitors are doing, the keywords they are using, the content they are posting and the results they are generating. There are online tools available to get the relevant data for all of these. All you need to do is sit down, research and get going.

  • Create diverse content:

As we all know, ‘Content is the King!’ Different age groups consume and enjoy diverse forms of content. While kids and students enjoy video and picture content, professionals often like to go through the data and statistics and hence prefer reading through. Thus, you should identify your target audience, look at their search queries and make interactive content accordingly.

  • Build quality backlinks:

Getting quality backlinks from multiple websitesis a proven way to improve your reputation. Google finds this as a reliable way to rank your website higher. To put this strategy into action, you can approach websites similar to your or influencers and bloggers of your niche.

Conclusion:

We urge you to try the above-mentioned strategies and reap a sure shot increase in your revenue figures! But, if you think you are not the right person to take care of such things for your business, no worries! You can definitely hire an expert that can help you implement such kind of SEO strategies to stay ahead of competition. By any chance, if you are looking to hire digital marketing agency, we would like to introduce ourselves here! We are a top-notch digital marketing agency having years of experience in serving clients all across the world. If you need more information about our work in SEO, please visit our website. Till then, keep learning and keep sharing!

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What is the difference between traditional marketing and digital marketing?

10 years ago, the world of advertising was limited to prints and television. 

Nowadays, our lives have gone digitally, and so did marketing. It has developed and changed its form along with us in the past 10 years.

technology

If I would describe two forms of marketing as people, then traditional marketing is like your uncle. He would tell us what he thinks is the best over and over again tirelessly. Digital marketing is like your best lover because it understands our needs it recommends things that suit us the most.

digital marketing vs traditional marketing

Although both ways of marketing have their advantages, for businesses nowadays, we need to understand the difference between traditional and digital marketing and select the best method for your company. Here’s everything you need to know:

What is traditional marketing? 

Traditional marketing

Traditional marketing channels include but are not limited to:

Prints, Television, Billboards, Radio, Coupons, Door-to-door sales, phone call marketing.

Before the internet was invented, traditional marketing was the only way for businesses to communicate with consumers. Its underlying concept is straightforward: repetition=memory. Traditional marketing lacks consumer targeting and segmentation. It communicates messages by exposing it to as many people as possible, hoping that customers will see the product/service and buy afterward. 

How traditional marketing works

Although traditional marketing may appear to be outdated, it still has its potent effects. Today, most people have moved online, hence why digital marketing comes into play and gains its influence over our lives. In the fast-paced marketing environment, it is no longer substantial to use traditional marketing only. You need to combine digital marketing into your marketing strategy.

What is digital marketing?

webzilla social media marketing

Digital marketing is every brand communication you can see online. It can be the affiliate links on social media, the video advertisements in gaming apps, or the promoted websites on Google. 

Digital marketing includes but is not limited to Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media marketing, content management, building a website, App, email marketing.

advantage of digital marketing

You can find out more about each type of digital marketing in here:

Google Advertising: https://webzilla.co.nz/2021/03/08/what-is-google-adwords-what-is-cpc/

Social media marketing: https://webzilla.co.nz/2021/03/29/why-is-social-media-marketing-important-and-beneficial-for-businesses/

WeChat marketing: https://webzilla.co.nz/2021/03/23/why-is-wechat-marketing-your-strategy-to-enter-the-chinese-market/

Digital marketing is derived from traditional marketing. Both have similar underlying conceptions, which is using creativity and influence to promote brand value. Besides the form, the most significant difference is that digital marketing relies on algorithms and data. If you want to do digital marketing, you must understand the algorithms for each digital platform and the newest trends that change every day. Many small to medium businesses prefer to outsource digital marketing to a digital marketing agency. The online environment changes every day; it is so complicated that even the best graduate of top marketing schools cannot perfectly practice digital marketing. It relies on experience and understanding of data. If you would like to know more about digital marketing, you should consider Webzilla and get a free consultation on strategy. 

The advantages of digital marketing

why you should do digital marketing

The top advantage of digital marketing compared to traditional marketing is that digital marketing can specialize, segment, and target consumers. It could push content that is suitable towards the likings of a specific type of customer to that region and increase the chance of purchase. For example, SEM could segment user’s age, region, behaviours, stickiness and display your ad to targeted customers. SEO can increase website rankings, competitiveness, and natural traffic. Social media marketing can help you get closer to consumer’s lives and bring extraordinary brand awareness and influence. 

All outcomes of digital marketing are quantizable. You could numerically measure the effects of each marketing campaign. Compared to traditional marketing, you have no idea how many people have seen your billboard after putting $10,000 into the creation budget. Digital marketing will bring you millions of exposure and sales for the same amount of price. Plus, in the end, the data is provided to you for future analysis. The data will tell you how many people have seen this ad, how many people have clicked into your store, and how many people have purchased your product or service. Its transparency will help you save marketing spending.  

If you are interested to learn more about digital marketing and how it could bring your business profit, contact Webzilla digital marketing specialists today. Our mission is to maximize your benefit.

webzilla digital marketing services

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Why is Social Media Marketing important and beneficial for businesses?

Boom ——

The world “exploded” when Andrew Weinreich invented the first social media app called 6 Degrees. The subsequent “explosion” was in 2014 when Mark Zuckerberg created Facebook.

Social media changed the way people live. It improved our living standards and stimulated economic developments.

Today, more than 3 billion people are using social media.

Thanks to the technology pioneers, we can enjoy the comprehensive benefits of the social media revolution.

Social media is one of the most used and engaging communication mediums. We use it to connect with our family and friends, communicate brand messages, and analyze our competitions. Social media closely fit in our lives, assist us, change us, and create us.

Businesses need advertising to communicate important brand messages to the audience. The most important strategy is to place advertisements at the most prominent and significant places that will grab attention, and that’s why social media is the best display. In today’s society, especially when the world is in pandemics and locked away from each other, social media is the New York Times Square billboard globally.

Why is social media marketing important and non-comparable?

1. It brings significant exposure to brands

The number of users using social media has reached an all-time high and is still increasing every day. If brands want to be seen, social media marketing is the best strategy for all. More than 3 billion people use social media, and around 52% of marketers think that social media has increased business sales and revenue. According to statistics, social media attracts more attention from targeted audiences. Selling the products and services is much easier when you have the attention of consumers. Everyone is trying to build an online presence in this busy society today; whoever has the most attention and views has an enormous influence on our population. 

2. Precise consumer targeting

The most unique and best advantage of social media advertising is that you could precisely target consumers on social media through ad placements. I don’t know if you have experienced this: I searched “Best computer recommendations” on Google. When I opened up Instagram and Facebook, I received the ads displaying “computers for sale” on my accounts. This is called behavioral advertising, and precision targeting is used smartly by technology companies. Traditional advertising is like randomly throwing a wide fishnet in the ocean and silently wait for any fish to go into the net. But if you know you want salmon but a whale ended up coming up, you won’t be able to successfully catch it because you don’t have the appropriate tools to catch whales. But precise targetting will allow you to catch any types of fish you want by providing you the right tools and techniques to capture that type of fish. With precise targetting, you can select detailed consumer demographics such as age, city, country, gender, and interests. Combined with behavior advertising that targets consumers’ online activities and selects critical consumers for you, your brand can increase brand exposure effectively. Even when the target audience doesn’t go through with the purchasing process, you can establish a strong brand presence.

3. Cost-effective

The next best advantage of social media marketing is that it is relatively cost-effective. It is the most cost-effective marketing strategy there is in today’s market. For the budget of $10-$20, you could get an exposure of over 1000 people (For more detailed pricing of your type of product, please contact Webzilla for information). Using social media advertising could also provide precise ROI calculations (Return Of Investment) and statistics of user engagement (Clicks, views, likes, comments, shares). These could not be provided by traditional advertising. Compared to conventional advertising, social media advertising is more cost-efficient and beneficial.

What types of social media apps are commonly used? What’s the advantages of each?

The most common social media used in New Zealand are:

1. Facebook

Facebook has the most substantial brand presence and the broadest scale of audience. You would find any customer on Facebook and reach a broad potential target audience by utilizing Facebook advertising. The best benefit of doing Facebook marketing is getting a wide target audience, and Facebook functions. Most businesses will incorporate Facebook marketing into their marketing strategy because it is crucial to place ads where most people could see them.

An important note here is that Facebook ads has extrodinary benefits that normal boosted posts do not. Boosted posts have the limitations of not being able to choose where the ads are positions. But Facebook ads allows you to choose where your ads show up exactly (Messenger, Instagram stories, instant articles, Audience Network, mobile/desktop news feed , and Facebook news feed side ads).

2. Instagram

Instagram is the online stage and playground for millennials. Instagram users are made up of majorly people under the age of 30. Instagram is owned by the Facebook group. It is the best place to share photos and daily lives and the best platform to create strong brand awareness. The advantage of Instagram advertising is that you will effectively reach the younger target audience and utilize visual effects designed by Instagram for branding benefits. There will be fantastic user engagements and practical brand benefits.

3. WeChat

WeChat is where each and every Chinese user use it for online communications. Without WeChat, there will be a disengagement between each Chinese user and the world because essentially every Chinese member is on WeChat. News, messages, information are shared on WeChat. The best advantage of using WeChat advertising is that it is the best medium to target Chinese consumers. Besides its effectiveness in Chinese consumer target, it is also relatively cost-effective, an excellent tool for small to medium businesses. If you want to learn how to use WeChat marketing, check out our article “How to enter the Chinese market”

4. YouTube

What’s the most popular form of marketing today? Video marketing! Visual effects grab the most attention and create the most robust brand awareness. YouTube is also owned by the Facebook group. The best platform to establish video marketing is YouTube. Most marketers find YouTube their favorite new playground for doing video marketing. YouTube has a very mature precision targeting tool; through altering the algorithm, your video ads can be viewed by thousands to millions of target audiences.

5. Linkedin

What are the most common platform used by all professionals for work, careers, and general business news? Linkedin! You will find most professionals and companies on Linkedin. It is the place for seeking professional connections and building a professional profile. Advertising on Linkedin has the benefit of reaching high-end professionals that are likely to bring more value to your business. You could also have a more premium and outstanding effect on your brand by utilizing Linkedin ads well.

6. Tiktok

Tiktok is the newest popular social media app introduced to the market. The short video sharing function is highly addictive and creates massive audience engagements. Placing ads on Tiktok can also bring enormous audience engagement and a strong brand presence. A great trending tool for brands today.

Why choose Webzilla?

Webzilla has helped more than 200 brands establish effective digital marketing plans by placing ads on digital platforms, building SEO, and creating unique websites. We have the best professional expertise and most friendly personalized services. Through utilizing the potentials and power of the internet, connect brands to the target audience.

As mentioned in the Facebook section, normal boosted posts have its limitations on reaching wider audience and choosing specific ad positioning. Webzilla can utilize Facebook ads functionalities and help you establish better ads positioning and targeting which will generate better ROI and ads effectiveness.

Below are some of the outcome of our social media martketing plans for brands.

 Contact Webzilla Digital Marketing Agency today to enjoy the satisfying results.

Get in Touch

Webzilla specializes in technological and IT-related services such as Web development, Database, SEO, E-commerce web development, Platform development, etc.

Mail Us:

info@webzilla.co.nz

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Why is WeChat marketing your strategy to enter the Chinese market?

No matter where you are, every business is interested in attracting the Chinese market. The Chinese segment has one of the highest purchasing power and brings valuable assets to every type of business. But as a foreign company, how do you enter the Chinese market? The answer to that is, in fact, very straightforward: use WeChat marketing.

WeChat is the primary social media Chinese use daily. Nearly every Chinese across the globe use WeChat. The total number of active monthly Wechat users have exceeded 1 billion in 2018. In New Zealand, there are roughly 100,000 active Chinese users on Wechat.

By having your own WeChat platform, you build a strong company brand and presence.

The reason why WeChat is so popular amongst Chinese users is because WeChat incorporates features of both Facebook and Instagram into one platform. In English speaking countries, audience are split into different platforms, and each have their own unique demographics. But in China, WeChat absorbed all of the Chinese population into one social media App and transformed the Chinese user behaviour ever since. You could see WeChat as the combination of Facebook and Instagram. But for the Chinese culture, WeChat represents family, friends, love, connection and communication.

There are many advanatges in choosing WeChat marketing, the main is that it generates high impressions. But it is also an effective and easy platform toplace advertisements at. You can target the Chinese audience literally in every corner of the world. While the effects of using WeChat marketing is beneficial, at the same time, you don’t need to worry about the budget as it’s also inexpensive. Roughly, you get one thousand impressions for every 100 RMB you pay on WeChat marketing through Webzilla digital marketing agency.

By choosing and using WeChat’s marketing effectively with Webzilla, your company could successfully establish a strong branding amongst the Chinese audience and enter the world of Chinese market with ease.

There are 4 main steps to start WeChat marketing:

1. Register a WeChat official account 

There are three types of WeChat official accounts: subscription accounts, service accounts, and enterprise accounts. As a business, you wouldn’t need an enterprise account because it is used for the internal management of companies. The primary accounts you need are subscription accounts and service accounts. The core difference between subscription and service accounts is how they appear on the user’s message feed and how many messages each type can send to the WeChat audience. 

The difference between how Service and Subscription accounts appear like:

Service accounts appear in message feed like friends’ messages, and it can send four push messages per month to WeChat followers. 

Subscription accounts also appear in the message feed but in the “Subscriptions” folder, and it can send 1 push message per day.

Figure 1: Picture source from Google

It is complicated for oversea businesses to register WeChat official accounts, you will need many documents. There is a list of document you need to upload to WeChat

If you have a Chinese business license, you can register by following the steps on the official account registration form on WeChat.

If you don’t have a Chinese business license but like to register your business official acount on WeChat, contact Webzilla today to learn about every option there are for your compay.

2. Get verified as a WeChat Official account 

There are a few steps you will need to follow to get verified on WeChat as an official account. Some industries and companies cannot get verified due to restritions in China. Contact Webzilla to follow the steps that your business is required by WeChat to get verified. 

3. Register to be a “WeChat Advertiser.”

After getting verified, log into your WeChat Official account, and look for “Promotion/推广” from the section on the left. Click into the “WeChat Advertiser/广告主” and fill out the registration form to apply to become a WeChat Advertiser.

Different industries need different verification so it is easier to contact Webzilla to help you.

The registration process takes roughly two working days.

If you find the whole application process too complicated, you could always ask for help from Webzilla digital marketing agency. We are here to help you create your Official account, design and place tailored WeChat advertisements and build your brand’s presence in the Chinese market. We have the best specialists to tackle your need for online marketing.

4. Design your unique WeChat ads or H5

There are different types of WeChat advertisements to choose from. The first option is purchase

WeChat ad display that appear in the WeChat friend circle feed to increase your company exposure. It is a relatively easy and effective advertising method. Create an advertisement for WeChat friend circle campaigns by making a long picture containing both photos and word content. The second option is to place your ads at the bottom of WeChat articles as banners.

Image source: WeChat Marketing

H5 is another form of WeChat Marketing. It is an interactive platform that allows WeChat users to create interactive campaigns. You could use this platform to develop games, designs, animations, interactive music, and sound playing and word content. 

Along with WeChat marketing,Webzilla also provide WeChat Offcial account content management, where we help you write articles related to your industry or company and design article form and structures. Contant Webzilla for more information on WeChat marketing.

Where to display your ads is an important and complicated decision. It involves deep marketing and psychological concepts. If your company don’t have a team of marketing specialists, it is the best option to outsource this part of the company strategy to a professional team that specializes in digital marketing.

Advertising and marketing are communication methods from brands to consumers. Every word and every picture that are under the views of the public delivers important brand message and influence. Webzilla digital marketing agency can help you create your best tailored online marketing strategies that makes you stand out from the industry.

If you would like to learn more about WeChat marketing and create WeChat campaigns, please contact WebZilla digital marketing specialists. 

Visit Us:

349 Remuera Road, Remuera , Auckland

Mail Us:

info@webzilla.co.nz

Phone Us:

(+64)22 411 2551

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What is Google Adwords? What is CPC?

What is Google Adwords? What is CPC?

Kiekie Jiang

Google is the leading search engine we use daily. Placing ads on Google is an effective method to increase website traffic.

But Google Ads does not work as simple as traditional advertising, and there are more to merely paying for advertising placements on media.

Today, we will learn more about what is Google Adwords, its effects, its functions, and how to use it.

01

What is Google Adwords?

Believe it or not, every internet user is familiar with Google Ads. We see Google Ads frequently on websites, blogs, internet browsers, Google Apps, and YouTube.

Google Adwords is a digital advertising platform designed by Google for advertisers to bid on different forms of online advertising.

There are many different types of Google Ads we see on the internet. The first type is called Search Engine campaigns, or Search Ads. These are the ads that show on the Google search result page due to a keyword search.

The areas circled red are Search Ads. They appear when someone searches for a product or service that is related or similar to yours. The ads on the left look like typical search results because they have the same text format. The only difference between organic results and the search ads is the little Ad icon placed before the website URL.

The ads on the right are Shopping Ads. These also come up when someone searches a keyword related to your product offering, but they are in the form of images and include a direct shopping link.

The search results without the Ad icons before the website URL are the natural search results. To have a higher rank on the Google search result page, you will need to utilize SEO to improve the search engine ranking. If you would like to know more about SEO and how it works, you could click on this article that was written by me before  (放文章title嵌链接)

The second type of Google ads is called Display Network campaigns, or Display Ads. These ads usually appear on third-party websites or apps in image forms.

The area that is circled yellow is an example of a display ad placed on YouTube. Display ads may appear when you browse websites or using an app.

The last type of Google ad is Video Campaigns. I am most familiar with this type of advertisement because they are everywhere in YouTube videos, before, during, or after. Yes, the video ads that appear when you watch a YouTube video are also a form of Google advertisement campaign. Many advertisers choose video campaigns over traditional advertising methods because the short videos can have fantastic visual effects, and they great eye-catchers.

No matter which form of Google Ad you choose, eventually, all of them bring impressions, traffic, conversions, brand influence, and tremendous profit if you utilize Google Adwords well.

02

How does Google Adwords function, and how do you use it?

The first step to start a Google Adwords campaign is by selecting a series of keywords related to your product or service offerings.

To select the most appropriate keywords for your particular brand, products, or services, you will need to identify the target audience for your company. The marketer will have to analyze the brand and offerings and think of words that can best represent them through search. The purpose is to target users’ demographics and attract target users who are more likely to purchase your products or services. There is also a method that helps identify target users called Remarketing, which allows marketers to see who previously interacted with your website or mobile app (About remarketing, 2021). 

After successfully selecting the appropriate keywords, the advertiser will have to bid for those keywords in Google Adwords. You will bid the maximum amount you would like to pay for one click through an ad placed under this particular keyword and compete against other bidders who also want this keyword for ad placement or rankings. This is generally known as CPC (Cost-Per-Click), the amount you pay for each click you get through Google Ad.

google biding

The highest bidding will most likely win a more significant advertising placement on Google or other platforms depending on the type of Google ad you choose.

Along with other factors, Google will decide where they should place your ad and its significance.

Below is the Google Adwords formula that decides the placement of a particular ad for a selected keyword.

webzilla SEM services

    *Image source: Google

Bidding is the most important criteria for the decision of your ad ranking and placement. Other factors such as quality score and format impact are also essential to improve the significance, placement, or ranking of your Google advertising.

Quality scores can be improved by increasing the relevance, expected Click-Through-Rate, and the landing page experience.

How relevant keywords are to your ad group

– Click-Through Rate (CTR)

– The quality of your landing page

– Relevance of text in your ad

– User experience

– Your historical performance

A higher quality score will decrease the CPC (Cost-Per-Click) for Google ads, increase exposure and ROI (Return Of Investment).

I will talk more about increasing the quality score and format impact later on in other articles. Please continue to follow our content on Webzilla’s website, Facebook, and Linkedin. 

03

The effects of Google Ads represented by actual case:

Below is the result of a Google Adwords campaign for Company B planned and executed by Webzilla.

webzilla SEM help increase sales
webzilla SEM help increase sales

Within three months, through Google Ads, Company B’s users increased by more than 50%.

Webzilla’s personalized Google Adwords Campaign brought around 500,000 impressions, almost 6k conversions, and more than 5k clicks for Company B.

The result will increase or decrease according to budget and the format impact of the ad.

Google Adwords is a beneficial method to include in your pocket of online marketing strategies.

04

How much does Google Ads cost?

The Cost-Per-Click for each keyword varies due to different levels of competitiveness and the number of biddings.

Keywords that have more biddings and higher competitiveness will usually have a higher CPC. The average Cost-Per-Click is between $1 to $2. But the highest CPC can go up to thousands. The highest CPC for a critical word known to date is “Google Server Hosting,” and its cost per click is $1.33k.The cost of Google Ads will have to depend on the business.

To summarize, Google Ads is an effective and efficient method of online marketing. You will get the best results from what you pay.

Contact Webzilla today to get your free personalized online marketing strategy consultation from one of our specialists.

Contacts

Address: 349 Remuera Road /suit 3

Email: info@webzilla.co.nz

Phone: +(64) 22 411 2551

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Web Design and Web Development Agency In Auckland, NZ

As a leading web design and web development agency in Auckland, NZ, we integrate innovation and technology to evolve and build our clients’ businesses.

We live in a world where clients’ preferences and needs are changing faster than we can keep up. To survive and beat the competition, we must adapt. But what we need to adapt in order to win the match in business today? The answer in a word is “Technology.”

To thrive in your business, you need a website. The best thing that technology has given birth to in today’s world is the internet and so websites! With Websites, you can go viral globally with your products and services. If you are aiming to take your business to the next level, we recommend you to partner with Webzila so that we can help you evolve faster than your competitors.

Hire the Best Web Design and Development Agency Today!

If you are a resident of Auckland, NZ, and looking for the best developers in the town, wonder no more Webzila is here for you! Webzila is an advanced technology web design and web development agency located in Auckland, NZ.

We are offering web consultancy and designing services—delivering strategy, customer experience, and digital transformation to help your business grow your revenue. We specialize in providing customers with personalized solutions based on their unique business requirements.

We have a specialist team of experienced developing Web applications, designing websites, and business software solutions such as CRM, ERP, HRM, and Accounting solutions. We assist you in growing your company by providing ready-to-use websites, platforms, and software solutions.

Why Get Your Website Designed from Webzila?

We are a multi-talented team of web design and web development professionals. We can assist you with all your needs regarding websites, mobile apps, CRM, automation, and much more. Additionally, we run all the way through your customer journey. We serve both as your web consultancy and web agency — we offer 24/7 live customer service support to help you make significant and ongoing improvements across all stages of your business journey — from Design to Development to Consultation to Decision to Delivery to Service.

Where to Aim Your Business Growth with Us?

Webzila will help you cross the digital competition quickly and easily by integrating best-in-class web digital innovation, technology, and strategy. We work with forward-thinking brands who wonder about moving quickly but don’t know where to start. Our professional team of web designers and developers can help you figure out where to focus your efforts best — our web design and development agency then creates the best solution — bridging all stages of your business journey. With us, your business will be performing at its peak with the highest revenue.

To Whom We Serve?

We serve remotely for brands both locally in Auckland, NZ, and worldwide. We work closely with our clients to create engaging digital interactions through website designing and development across the entire consumer lifecycle, both as a web agency and as a web consultancy.

Get in touch with us today to try our best web design and development strategy that can help you evolve at a pace.

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Webzilla- The Best Digital Agency In Auckland, NZ

So you’ve made the decision to move into the world of digital marketing, and you’re considering your options for hiring a digital agency to assist you. You have come to the right place. We are Webzilla, the best digital marketing agency in Auckland, Nz, accelerating businesses 24/7. We are experts in finding and converting the most potential leads at a wide scale through search engine optimization and social media channels. Our highly trained digital agency team delivers industry-leading services ranging from SEO to SEM, digital consultancy to web design, and digital marketing. But what should you be looking for in a digital marketing firm? What would persuade you that we are worth your time? Let’s dive into exploring more!

Who Are We?

We are a full-service digital agency located in Auckland, Nz. Our highly-skilled and experienced professionals work with the highest level of accuracy and dedication. Mainly, we work by providing you with the search strategies of marketing: our dedication and hard work results in maximizing your business profits in return. We highly recommend our services to small or medium-sized business websites in New Zealand and Australia.

What Do We Do?

The team at Webzilla understands that each customer has a different story and unique digital goals. No matter what is the size of your business size, industry, or technology, our highly trained team has an established track record of achieving exciting, best-performing digital results that produce productive results for businesses across the world.

We are the leading digital agency in Newzealand to make your life easier and help you grow your business most profitable and professionally. Yes, you can be successful and have a flourishing business with us just like the way you dreamt of.

Our Core Services

1. SEO Consultancy

We at Webzilla make your company’s visibility more clear and profound on Google SERP. With our white hat’ SEO services, your website will get ranked at Google very easily. 

2. SEM Consultancy

We provide satisfaction to our clients by managing the advertising campaigns. These may include generating more leads and traffic to your website. Moreover, we will take all the preventive measures to ensure that you are safe from any losses. Save your time and energy by outsourcing your SEO and SEM services to us.

Industries Served

Webzilla works with a wide range of clients across Auckland, Nz, business organizations to charities, and membership organizations. We mainly serve the following industries:

  1. Associations & Nonprofits
  2. Financial Services
  3. Government
  4. Manufacturing & Distribution
  5. Professional Services
  6. Ecommerce
  7. Education
  8. Healthcare
  9. Sports & Entertainment
  10. Retail & Consumer Goods
  11. Transportation

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Surviving through the Pandemic by utilizing Internet Marketing

While all of us thought Covid-19 was going to end with 2020, Auckland went into Level 3 lockdown for the 4th time on 14th February 2021, causing a great panic for businesses.

Clearly, like it or not, we will live with the epidemic for a while, and we must get used to the changes it has created in how we run businesses. 

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Small businesses make up 97% of New Zealand’s economy. When the Covid-19 hit New Zealand unexpectedly, most small businesses found it difficult to survive under the conditions of lockdowns because small companies have a lower cash flow.

Without consumers being able to shop physically, Covid-19 has increased unemployment, decreased revenue by 34%, and dropped the market price to nearly half of the original price. Under the circumstance, Contactless shopping, i.e., online sales, was the only way to resume trade. 


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But how to shift businesses from the traditional marketing and operation methods to online methods? During the last lockdown, many small business owners chose to post social updates to alert their customers about their business being open during Level 3. They could do delivery or pick up. However, this method is ineffective because it does not give customers a point of difference for your business to stand out from the rest of the messages on social media. Customers might not be able to see, and even if they see your post, there is no strong call of action to motivate customers to purchase. If your business does not have an integrated online marketing plan, you will find it hard to survive under the Pandemic and the data-driven world.

Many people may have heard of internet marketing but do not know what to do practically and misunderstand it. There are three common misunderstandings about online marketing:

1. Building a website could help businesses make money

This is correct, but a website is a port between corporations and consumers. It provides a platform just like any physical store to demonstrate its products and services and provide consultation and sales services to customers. A website on its own does not have any marketing effects; you need to fix the core issue: how to let more people be aware of your online shop.

2. Online marketing is advertising on the internet

An integrated online marketing plan has several components, and online advertising is only a small part of the big goal. Online advertising cannot bring all the sales to your business. A successful internet marketing plan should include many internet marketing methods, including branding and marketing management. 

3. Small to medium businesses do not have the resource to do internet marketing

Online marketing methods are cheaper and more effective compared to traditional marketing. It is more suitable for small to medium businesses to use internet marketing as the primary promotion strategy.图片

Now I’m going to introduce some standard online marketing methods to help your business build strong brand awareness:

Search Engine Optimization (SEO)

SEO is the best method to increase website visibility and brand exposure. It is done by targeting Google search engines and utilizing the background algorithm to enhance your website, keyword ranking, and increase natural traffic.

Search Engine Marketing (SEM)

SEM utilizes the search engine for promotion, placing advertisements on Google, also known as the online advertising method Pay Per Click. It can effectively increase the clicks and sales volume in a short time.

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Social Media Marketing

Promoting products and services and increase brand awareness on social media such as Instagram, Facebook, Twitter, WeChat, Weibo.

Content Marketing 

Create great content for brand blogs, articles, social updates, landing pages to increase customer interactions (likes, comments, forwarding, etc.), and brand recall.

Email Marketing

Directly email customer contact list about product promotions. Users can subscribe or unsubscribe to the email content.图片

As a small business owner, if you do not have your marketing team, it isn’t easy to create your own successful online marketing campaign. Outsourcing online marketing services is a common and better choice for small to medium businesses due to limited resources. It is more convenient, cost-efficient, and effective for a professional SEO, SEM company to do your online marketing for you.

Below is company A’s case from Webzilla:图片

From 1st December 2020 to 24th January 2021, Company A received a 1:10 rate of return in 2 months after Webzilla helped A create its own SEM and online marketing campaign. The campaign significantly increased Company A’s brand awareness and sales revenue.

As a leading online marketing company, Webzilla has successfully helped hundreds of businesses develop online marketing solutions that generate better traffic and returns.图片

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