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How to use a Remarketing Strategy to Get More Leads?

Most of us who are familiar with the digital marketing role know that a meager ratio of potential buyers coverts into actual customers at the end of the sales funnel. The percentage of actual buyers or the ones who actually pay for your products or services is as low as 2 percent while 98 percent of the probable and potential buyers leave the website without buying. This may set you up for a loss and a waste of money for your marketing budget, but there are ways of turning the tables and getting the best ROI out of your marketing budget. Specifically, these two ways are – Retargeting and Remarketing!

Digital marketers often confuse retargeting with remarketing and vice versa but there is a thin line of difference between the two. Let us understand that first!

Retargeting considers and eventually targets the people who have interacted with your website, or social media account, have put some products in their cart and then probably decided to not go ahead or maybe people who landed on the payment page and then went back. It considers and targets these people and makes an effort to convert them into customers. The channels selected are often the ones where the customer has not been targeted earlier. Retargeting strategies when executed properly often shows positive results since it reminds customers where they left of and creates brand awareness as well.

Now let us discuss remarketing, what is remarketing, and strategies to get the best return out of these strategies. Let us first discuss what is remarketing and why is it necessary?

  • What is Remarketing?

Remarketing is done to interact with customers who have bought your products or services in the past. It tries to engage them once again and pushes them to buy from you for one more time. The main difference between remarketing and retargeting is that remarketing is done to people who have bought from you in the past. One very effective way to remarket is email marketing.

  • Why is Remarketing necessary?

Remarketing is necessary if you wish to re-engage with your old customers and if they are well connected with you as in if you have the required email ids, or they follow you on social media and other such pre-requisites. In case you do not have a hefty budget for social media advertisements then Remarketing is the best way to get in touch with your customers and is extremely necessary as well.

  • What are the Remarketing strategies that will most benefit your business?

As a part of your digital marketing and remarketing strategy, try to make an advertisement which covers some or all of the following:

  • Make your ad copy to be short, crisp and to-the-point.
  • Pick where they left off! If a customer put a product in a cart and then decided not to buy it, you may offer them discount limited to a few hours or days and push them to buy it.
  • Show them the products they spent most of their time on, or have put in the cart and forgotten about it or maybe which they have seen often and still not bought it.
  • You can do this in a form of email if you wish to offer them a customized discount in the form of coupon code.

While it is true that retargeting as well as remarketing strategies tend to get results, the time span when you get the results may vary. It can be due to less brand awareness or improper ad copy or targeting. But when done properly it definitely gets you results!

Conclusion

All this may seem too daunting and difficult and you may need to hire a digital marketing agency to get you optimum results. If you are looking for a Digital Marketing Agency to help you out to implement your marketing strategies and elevate your ROI, then we, at Webzilla are glad to offer you our high-quality Digital marketing services. We welcome you to get in touch with us. To do so, talk to our expert or visit us at https://webzilla.co.nz/about-us/.

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How to use LinkedIn as a marketing tool?

Everyone will think of Facebook ads, Instagram, WeChat Moment, and short video ads such as Little Redbooks and Tiktok, which have become increasingly popular in the past two years when we talk about social media ads. However, there is the other popular social media platform. It can be a powerful marketing tool, especially for B2B business. The social media platform is LinkedIn.

Most people may seek jobs, follow the companies they are interested in, or keep their eyes on the trend of a particular industry. For enterprises and companies, LinkedIn ads can help them generate sales leads, drive traffic to their websites, and build brand awareness to connect with potential groups of professionals.

The types of LinkedIn Ads

Sponsored Content

Also known as native ads, they can effectively reach and engage the professional audience to build brand awareness or drive leads for your business. It can be adopted on both PC and mobile. The formats of sponsored content include single image ads, video ads and carousel ads, etc.

Sponsored Messaging

The messages will be sent directly to members when they sign into LinkedIn. You can engage them one-on-one, share upcoming events, promote free product trials, or introduce your product. Your potential clients may be easier to find the information and quotations when they would like to know more about them. Don’t worry about the word limit.

Text Ads

Text ads appear at the top of LinkedIn’s desktop, and you can choose which professional audience you would like to reach. The way of setup is not very hard. You need to as add an appealing title, abstract, and 50×50 pixel image. You should select pay per click (PPC) or cost per impression (CPM) as the pricing options. Meanwhile, you need to set a budget and control costs.

Dynamic Ads

LinkedIn can customize personalized ads based on data from members’ profiles. When Dynamic Ad appears, members of LinkedIn can directly see your photo, company name, job title, and more information to attract potential audiences and improve conversion rates.

The objectives of LinkedIn ads

Merchants can adopt LinkedIn ads to conduct marketing campaigns for specific business objectives. You should consider the stages of the sales funnel to complete the process from awareness to conversion. The main three stages are in the following details.

Brand Awareness Enhancement

People may remember your brand via LinkedIn ads.  They probably talk to each other about your products, services and brand. Your brand could obtain more attention, increase page views and engagement.

Purchase Consideration Acquirement

If your target audiences are already familiar with your brand and are considering purchasing. LinkedIn ads can drive traffic to your website, increase the number of followers, comments, Likes, and they may be willing to share product videos.

The Final Conversion

There are three ways in which LinkedIn ads can help improve conversion

Potential audiences: Obtain the queries of LinkedIn members by pre-filling LinkedIn profile information.

Websites Conversion: Encourage visitors to subscribe more to your newsletters, download PDF files, or buy products.

Job Application: Promote the latest information about job vacations of your company and find ideal candidates as soon as possible.

Create your LinkedIn Ads in 9 steps

  1. Create a LinkedIn Page: This is a necessary condition to create Sponsored Content and Sponsored Messaging.
  2. Create an account of Campaign Manager or log in to your account
  3. Set your objective of LinkedIn ads: Evaluate where you are in the sales funnel and select advertising objectives.
  4. Select your target audiences: Start by selecting your location (such as Auckland, Sydney or Melbourne) and then choose to add your job title, company name, industry type and personal or professional interests. If this is your first LinkedIn ads campaign, LinkedIn recommends that the number of target audiences should be 50,000 for both Sponsored Content and text ads, and 15,000 for Sponsored Messaging Ads.

5. Select the format of Ads: You can select one from Sponsored Content ads (single-image, carousel or video ads), Text Ads, Dynamic Ads or Sponsored Messaging based on your objectives.

6.  Fill in the budget and date: Determine your budget based on the information provided by the Campaign Manager. LinkedIn recommends budgeting at least $100 per day or $5,000 per month for the testing period, which typically lasts two to four weeks.

7. Establish your ads: If you select Sponsored Content or Text Ads. You can preview your ads to confirm whether it’s the way you wish your ads to be delivered.

8. Complete payment: Your ads will be posted after you type in your payment information. The ad will be launched when the payment is done.

9. Performance Review: Log in to Campaign Manager to view the reporting dashboard for LinkedIn ads. You can obtain key metrics, access charts and users’ demographic information. You also can export CSV reports to calculate conversion rates or do in-depth analysis.

Before you start conducting LinkedIn ads, you need to do some preliminary work. First, identify your target audience. Who do you most want to see your AD and who do you want to connect with? Secondly, the content of the ads should be concise, clear and eye-catching. Prepare various forms of material that can be adapted to different formats of LinkedIn ads. For example, if you want to create a video ad, it is recommended to use a video that is less than 30 seconds and to show the theme directly in the first 10 seconds. Don’t forget to add subtitles to the video, etc.

If you are planning to conduct LinkedIn ads for marketing, but are unsure of your current situation, or have trouble choosing the format of ads. Please contact Webzilla, our digital marketing experts will provide professional advice or exclusive strategies.

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Did you list video ads in your latest digital marketing strategy?

Currently, people are willing to pay less time reading. Whereas they prefer to spend a lot of time watching videos. According to statistics, people watch videos on YouTube for more than 1 billion hours per day. Based on experience, there are numerous cases of merchants conducted video ads to improve the brand awareness and conversion rate. However, some companies, especially small and medium-sized enterprises, still doubt the effectiveness of video ads. Then, we will discuss why video advertising is so popular now?

Not just a game for rich people

At one time, video ads were required deep pockets and extensive resources that only could be afforded by big companies or brands. However, several wide-reaching channels such as YouTube appeared, the opportunities of conducting video ads are increasing. Compared with traditional video ads on TV, YouTube ads are more measurable, targeted and affordable, which can accurately reach your key target audience and the whole transaction process.

An effective investment

Reason 1: Video ads can bring a “lasting” impression, and customers may not and order your product immediately when they watch the ad. However, the impression will make them think of your product when they need to purchase it.

Reason 2: At the beginning of this article, we mentioned that people do not prefer to spend time reading. Most consumers will switch between searching for information and video to find the ‘answers’ as soon as possible. For example, imagining a consumer living in Auckland wishes to book a hotel in Christchurch. When the guest switches to the page of videos, where your video appears at the top of the page, it should be a great opportunity for conversion.

Reason 3: The data of Google showed that companies that conducted both YouTube ads and Google search ads have a 3% higher conversion rate and a 4% lower search cost per user than those that only run search ads.

In summary, video ads can provide more opportunities to grow your business, especially on a channel like YouTube, which has a huge number of audiences.

YouTube Ads: give a try

How can you select a platform for the first video ads in amounts of channels? Some data companies found that YouTube usage among adults is as high as 94%. Another statistic displayed that over 50% of users will interact with the brand positively after watching the video ads. In addition, the search results of consumers finding on YouTube are highly relevant to their search intent. You can adopt YouTube’s Custom Intent Audiences to reach specific target groups.

Three tips for creating effective video ads

Key 5 seconds: As concentration levels of people continue to decline, long video ads can make people want to skip them. YouTube also allows users to skip ads after five seconds. Therefore, the five seconds are key. How to appeal to your target audience in 5 seconds, the whole advertising success or failure depends on it.

The content of your video ads: Your video ads need creativity, attraction, and brand relevance. While most users watch YouTube videos with turning on sound but it’s best not to rely on sound effects. You should force visuals and on-screen text to present your story in a better way.

Connecting with your target audience: Make sure your ads can speak directly to your target audience. Specifically emotional, people are more likely to remember ads that made them laugh or tear. If your ads cannot resonate with them, creating a video ad is wasting your time and money.

Nowadays, short videos have become more and more popular and video ads operation has become one of the main marketing strategies which are considered by various enterprises. Whether you will launch a new product or do remarketing for existing businesses, video ads can be very effective. If you need to know more about the creation and operation of video ads, you are welcome to contact Webzilla. Our digital marketing experts will provide professional advice proprietary strategies.

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You should know how organic Click works

Every digital marketer is familiar with click-through rate (CTR), and for paid advertising, a high CTR can show whether your Ads succeeded or not. However, CTRs also play an important role in organic search. What are the limitations of your organic CTR, and what are the factors that stop your organic CTR from increasing? We will discuss them in the following parts.

Why must you measure your organic CTR?

Before we talk about it, we need to make sure what is organic CTR? The organic click-through rate is the number of clicks on your website received through search results divided by the number of times it impressed on the SERP.

Maybe you could not predict your CTR, but you can calculate your organic CTR, which can help you understand and evaluate the value of each ranking position for your website. You also can use the calculation to the organic traffics of your website. For instance, if you see the CTR dropped from the second position to the eighth. You will find a significant drop in traffic-related to some keywords. When you understand the traffic clearly, you would know how to optimize your campaign and your marketing goals can become more realistic. In addition, organic CTR can help you learn more about your target audience. Before making any changes to your marketing campaign, you should analyze who are the visitors, what they are interested in and their behaviour to drive traffic to your website.

The limitations of Organic CTR

  1. It cannot provide high-quality traffic. Users who click on your website may not be in your location, for example, if a user in Auckland found a good deal on your website, but the seller is in Sydney and cannot offer mailing service for the time being.
  2. It could not guaranty the improvement of your conversion rates. Even if your visitors click on the link, they probably will not complete the purchase or download the PDF or videos.
  3. It probably won’t enhance your SEO ranking because there’s not much direct correlation between them. However, optimizing either one will have a positive influence on your website.

Branded Keywords: A Factor influence your Organic CTR

Generally, the organic CTR of branded keywords is higher than the non-branded keywords. Because it is easy to search for a particular brand, and search engines can provide previously recorded relevant search information. When users search for some branded keywords, the top search results are often related to the company’s website, which is not easy to ignore and can easily be navigated to the website. However, non-branded keywords and other related keywords are distributed on the search results page (SERP), providing opportunities for clicking.

Learning to use your CTR Curve

Drawing a curve, you can select some tools. If you choose the Google Search Console, you will find the traffic of Google Search, the frequency of impressions for your website in Google search, which queries match your website, and how often users click the searching results corresponding to those queries. Download an Excel spreadsheet and conclude the most important keywords in a group by rank. Then you can calculate the average CTR of the ranking – add up the number of clicks for each position and divide by the total impressions to obtain your CTR. How to increase these numbers to ensure more clicks can be driven to your website in increase your conversions will be an important task for the marketing team in the next stage.

In this article, we explained the importance of organic CTR. The CTR curve may help you understand you’re the resource of the traffic, provide the directions of optimization. Before you start to draw your CTR curves, you need to understand the logic and analysis methods. If you need experts to review your organic CTR or draw the curve, feel free to contact Webzilla’s digital marketing experts for professional advice or proprietary strategies.

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What is Google Analytics and how it can help your business

With the daily explosion of information, people are spending more and more time on the Internet. Merchants are shifting towards more online advertising platforms instead of the traditional channels. There are several questions, what are the performance of your online ads? Which is the best channel: search ads, display ads or social media ads? The most objective way is to show and explain the results with numbers, which are hidden in an effective analytics tool called Google Analytics.

What is Google Analytics?

Google Analytics, or “GA.”, is a free data collection and analysis tool provided by Google. It can help you check how many people visit your websites, the resources of the traffic, the behaviours of visitors, which is valuable for every industry and company.

What can Google Analytics do?

On the page of Google Analytics, you can learn the interests, age, gender, location, access devices and other information of your target audience. You can also compare how users are navigated to your pages, such as Google search, Facebook ads, or other specific types of online ads, how long they stay on the page, whether they complete a purchase, etc. Depending on these kinds of information, you can further optimize your landing page, profile your target groups, and enhance the user experience to complete more conversions.

Why use Google Analytics?

Importantly, Google Analytics is free! Moreover, Google Analytics allows you to clearly know which content on your website is most attractive, which campaigns are most effective, and which parts users may have lost their interests. Hence, you can reallocate your resources and screen out suitable channels to save your cost.

A brief guide for new users

Step 1: Create your Google Analytics account

You can search “Google Analytics” and click in. In the next stage, you need to log in with your Google account and click “Start Measuring.” Next, on the Account Setup page, enter your Account Name. And select the type of devices you would like to measure (website or APP).

Step 2: Property Setup

On the same page of “Account Setup”, you can enter the URL of the specific pages you want to measure into Property Setup and fill in the relevant information.

Step 3: Adding tracking code

Adding the tracking code to each page allow Google Analytics to track the data.

Step 4: The home page of Google Analytics

You can click the “Admin” button to create your business goals, maximum of 20, and click the “Conversions” under “Realtime” to view the data being converted.

(The official setup guide of Google Analytics: https://support.google.com/analytics/answer/1008015?hl=en

Data: what are the meanings and insights

Google Analytics also provides several additional data reports, including Audience, Acquisition, Behavior and Conversions. You can select specific dates and periods or compare two different periods to view historical data. The following is a detailed description:

  • Audience: It contains the demographics overview information, such as interests, behaviors and devices of the audience, and is often used to test and analyze the effectiveness of a particular campaign.
  • Acquisition: You can view the resource of specific traffic and know whether your visitors have been navigated to your website through direct search or paid ads, which is very valuable in screening advertising channels.

Behavior: In this category, you can view the loading speed of your website and visitors’ favourite activities via ‘Events’ to obtain inspiration for website optimization and event setting.

  • Conversions: Historical data of your achievement

This article introduces the basic information and functions of Google Analytics. Adopting Google Analytics correctly can help you reduce costs and achieve more conversions. However, you probably need to spend a long time understanding the meaning behind the data and design new marketing strategies.  If you need to use Google Analytics to improve your business, feel free to contact Webzilla’s digital marketing experts for professional advice or proprietary strategies.

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Do you truly know your users? A brief introduction of search intent

As digital marketing becomes increasingly popular, a large number of companies are focusing their marketing strategies on optimizing online marketing. How can you make your website provide useful information that will convince your target audience to spend money or repurchase on your website? An essential element is understanding the search intent of your users.

When the search engine receives the search information provided by users, the search engine will be classified according to the search query. Query interpretations fall into three categories:

  • Dominant Interpretations: Most users want to find a particular target. Eg. Most users searching “Auckland” for the city.
  • Common Interpretations: Search queries may contain multiple interpretations. For example, the users type a search query “kiwi” which can be either kiwi fruits or kiwi birds.
  • Minor Interpretations: Less common interpretation, usually related to locale and context.

These three categories help merchants understand search intent, especially for content creators. Please remember that keywords and jargon really can help your rank, but content should not only be relevant but also be satisfied with the search intent of users.

What is search intent?

Search intent can be described as the reason behind users’ search for a specific query, word or phrase. In other words, why are they searching? In General, the types of search intent contain navigation, information, transaction, and business.

Search intent and search query

The users enter a question, phrase, or keyword in the search box. Depended on this information, the search query will generate a list of results that users can quickly choose the matched information they need.

Why is it important to understand users’ search intent?

There is a common question about search intent that a search query may include multiple meanings. For example, users may be seeking pictures of kiwi birds, comparing prices of kiwi fruits, or learning more about New Zealanders when they search the word ‘kiwi’.

For users, they desire to search for accurate and practicable information. In the same way, merchants that attempt to appeal to the target users need to provide them with valuable information. For instance, if users are searching for “McDonald’s Auckland” or “Burgers Melbourne”, they are most likely looking for a nearby fast-food shop, instead of the HQ of McDonald in the US. If the information of your store appears on the Google Search engine results page (SERP), there is a high probability that users will go and complete the transactions.

How to understand users’ search intent?

Marketers always adopt ‘Do-Know-Go’ to try to understand the search intent of users. According to the type of sentence search queries, there are roughly three categories.

Do: Generally, for transactions, users complete a purchase or booking service online. Eg: a user buys a ticket to Brisbane. Modifying keywords include ‘buy’, ‘order’, ‘coupons’ etc.

Know: Users search for more relevant information on a particular topic. Eg: The history of the Sydney Opera House. Modifying keywords include ‘how’ ‘what’, or ‘tips’ etc.

Go: Users try to visit a website. It belongs to the navigational category. Eg: After searching for ‘Webzilla’, users can directly access the Webzilla official website. Modifying keywords include ‘name of a brand’, ‘name of products’, or ‘name of a service’ etc.

In 2015, Google introduced the concept of the “micro-moment,” which emphasizes merchants need to focus on consumers’ interests and concerns and be able to communicate them clearly and effectively. With “voice search” on the rise, merchants are requested to understand the demand of users and optimize their voice search and mobile marketing strategies to win every “micro-moment” of consumers.

In addition to SEO, search intent is also an integral part of digital marketing. Merchants should spend some time optimizing their website by studying the search query that their target users are likely to enter. If you would like to improve your content or learn more about how search intent applies in practice, please contact Webzilla today, our professional and experienced digital marketing specialists will help you!

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12 Best Digital Advertising Platforms to Get More Leads in 2021

The first and the most essential steps to grow your business online are to ensure that your site or social media account receives traffic. That’s where the game begins! Undoubtedly yes, SEO takes time. But it can sometimes be a long, long wait and to make it a lot less digital advertising is the key.

For digital advertising we have curated a list of 12 advertising platforms which fall in the following three sections. Selection of the right platform for your advertisement purpose is of utmost importance because that is where you get yourself the right audience. Here goes!

  • Social Media advertising:

Since there are so many people using one social media platform or the other, it is of no surprise that advertising on social media has the highest amount of investment and also the most profitable returns.

Here is a list of the 7 best platforms for social media advertising.

  • Facebook – It has close to 2.6 billion active users and very diverse ad formats to select from. You can also choose the audience you want to target and that is what makes it even better.
  • Instagram – Since, Instagram is owned by Facebook you can use Facebook Ads Manager to manage and run ads on Instagram as well. It also has several ad formats and target audiences to choose from. This is best suited platform if you wish to reach the youth (aged between 20 – 40 years).
  • Twitter – Twitter is used to target a different set of audience since it is a social media platform which usually has intellectuals and people who are interested in the day-to-day happenings around the globe. What sets Twitter apart from others in terms of advertising is that you will be able to bid for your ad space which depends on various parameters and hence there isn’t any fixed rate.
  • LinkedIn- LinkedIn is the widest network of professionals and hence best suited for such ad content. It also has several ad formats and ways to target your audience, the most used being geographic targeting.
  • Pinterest- This is the best suited advertising platform for women and aesthetes. It has a few ad formats and ways to target the audience.
  • Snapchat- Another good way of reaching your gen-z audience is advertising via Snapchat. It has 6 different ad formats to choose from and some ways to target your audience too.
  • TikTok – It is the most novice form of advertising and hence it has a limited number of ad-formats. Yet it has its own set of audience and if you wish to target them this platform is very profitable.
  • Paid advertising:

Paid Search Advertising can help you rank at the top of the search engine and they have pretty good returns too. There are two prominent platforms for the same:

  • Google Ads- Since Google has a wide network to offer, you can touch a huge user base and hence it offers the best PPC. Although, Google ads can be very competitive for obvious reasons. Google Ads has 8 ad formats and their availability depends on the campaign type you choose.
  • Bing Ads- Advertising on Bing has an added advantage because it allows you to reach a lot of people as compared to Google. There are several ad formats and ways to target the audience too.
  • Programmatic advertising:

It is the automated buying and selling of online advertising. Following are the platforms for the same:

  • SmartyAds – SmartyAds has an entire setup for inventory and monetary management, to store, process and act on your user data, a marketplace to run your ads and a channel to run your ads.
  • TubeMogul- It is a part of Adobe Advertising Cloud that helps you play, run and optimize ad campaigns. It also has several ad types.
  • Simpli.fi- It has features very similar to SmartyAds but it has 60 report templates to choose from.

There is no one-size-fits all for the purpose of digital advertising and if you need consultation for marketing or advertising purposes, then reach us out at Webzilla.

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How could conduct E-Commerce without Taobao? Google Shopping

If you’re running your own online business, you’re probably busy improving your brand awareness, building customers base, and increasing your sales through various channels. Websites, distribution channels or social media platforms… Each one could give potential customers more access to your product information. Then the question is, which channel is worth investing in? The answer is Google Shopping.

What is Google Shopping?

Google Shopping, formerly Google Product Search, Google Products and Froogle. When you search for something on Google, the product that appears at the top or right of the page is “Google Shopping.” For example, if you search the keywords like “Basketball Shoes Auckland” and you could find images, links, and prices.

How to use Google Shopping

First, you need to set up a Google Merchant Center account, submit the basic information of your website, and wait for validation. The files are usually in XML format. If the submission is approved, you can find product information, the number of clicks and other data via the Google Merchant Center control panel.

How to use Google Shopping in a right way

The quality of your Product Feed is a key factor of Google Shopping. Because the search engine will extract the relevant key information from it when you generate Google Shopping Ads. Here are several tips you should know about Product Feed:

  1. Ensure product names are correct and optimized for search queries
  2. Imagine what kind of search information the customer would enter. For example, “basketball shoes black Auckland”. Put yourself in the customer’s shoes and creates keywords and descriptions. You may find and compare the best product titles and descriptions in the industry to create appealing copies that will help your product stand out.
  3. Use your budget wisely and focus on the products people are likely to repurchase or the ‘hot-sale one’.
  4. Pricing strategy. Instead of keeping the price unchanged, you can increase the price lightly of the fast-selling items in your store. You should review the results in the feed regularly and adjust your next strategy.

Google Shopping is an easy-to-use and intuitive online sales platform for merchants. You may need to spend time learning how to conduct your price strategy. If you don’t know where to start, please contact Webzilla today, our professional and experienced digital marketing specialists will help you!

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Just four steps! Make your digital marketing strategy profitable

For small business owners, sometimes feel that digital marketing looks like a game of chance. The performance of ads seems to be very random, the fluctuation of click-through rates is inexplicable, and some posts on social media are highly appealing while others quickly fall into the void.

There is no luck involved in a truly effective and good digital marketing strategy. Marketers make smart business decisions and consistently deliver profitable campaigns through researching, planning and collaboration, and adopting the right data. They can succeed without any elements of “luck” because of following the four steps:

Step 1: Identify the issues

It is very useful that owners consider solving some specific by using digital marketing strategies. However, we need to identify what the problem is before we try to solve it.

The answer to this question will vary by different companies and industries, depending on professional experience, the problems often exist in the following aspects:

  • Lead: The phone didn’t ring very often, and the consultation was slow. In other words, you need more business.
  • Marketing ROI: You’ve invested a lot of your budget in digital marketing, but the results aren’t clear, and you’re not sure what you could get back on that investment?
  • Online Presence: You can’t reach your target audience. Although you truly realize the importance of online presence, you don’t know where to start?
  • Competition: Your competitors overtake you online. Their ranks are higher than yours on SERPS, which will eat into your market share.
  • Direction: You may do so many “things” online, but it feels like your results are unsatisfactory, compared with you had a cohesive strategy.

Step 2:  Schedule a marketing strategy meeting

Once you’ve identified your problems, the next step is to book a strategy meeting with a reliable digital marketing expert. If your company is based in Auckland, you can contact directly to Webzilla.

A strategy meeting is free, and our experienced digital marketing specialists will provide one-on-one consultations. We will discuss your business goals, analyze your current marketing efforts, and talk about what’s holding you back. There are no correct answers — it’s just a chance to explore your business goals and how we can assist you to achieve them.

Step 3: Recommendation review

After the strategy session, the digital marketing consultants of Webzilla will present you with a digital marketing strategy that is tailored to your company. In this detailed strategy, you can find how Webzilla is going to achieve your business goals, including the target audiences, marketing channels Webzilla will select, your competitors, KPIs, expected results, and the suggested budget.

This strategy is not set in stone, Webzilla will continue to work with you throughout the process of execution to refine your plan to make sure that everyone is on the same page. And we will answer any questions that you may arise along the way.

Step 4: Let’s check the outcomes

Webzilla will continue to refine the strategy based on your feedback before executing your marketing campaign. Once your campaign is launched, you can access the performance of your advertising campaign, monitor your campaign in real-time, and make smarter data-driven business decisions.

From now on, your digital marketing expert will meet with you regularly to provide important metrics by formal reports, explain the insights, and gather feedback on what changes you would like to make to your strategy to help you maximize ROI and continue to grow your business.

Webzilla has consistently delivered a performance-focused digital marketing approach that places the highest priority on the business needs of our clients. Our digital marketing consultants are dedicated to helping you achieve high ROI and business growth goals. Please contact Webzilla today, our professional and experienced digital marketing specialists will help you!

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How can Google Maps SEO benefit your business?

Google Maps is a web mapping platform. In addition to navigation, address storage, search and other functions, Google Map is a powerful online marketing tool.

Why Google Maps marketing is so important?

As people use the mobile Internet more frequent, Google Maps marketing is becoming more relevant to various industries.

  • According to statistics, 80% of Internet users have smartphones. And more than half of users use Google search function on mobile devices to look for local businesses, services, products or information.
  • Google Maps offers users prominent powerful search capability on mobile devices for seeking local solutions. Therefore, various companies can get incredible advertising exposure through Google Maps marketing.
  • Google Search continues to focus on products and services that local users seeking in their area. Besides marketing, Google Maps also displays brand, general business information, such as business hours, physical location, customer reviews, and driving directions.

Local SEO Services for Google Maps

Optimization for Google Maps marketing has quickly become an important part of local SEO. Being able to appear at the top of Google Maps listings, including local 3-pack and Google Maps search results, is valuable for any business that markets to local consumers.  Local maps SEO can drive high-quality local traffic for all types of businesses. As a result, Google Maps optimization has become one of the most useful and effective ways to invest in local SEO marketing.

Gaining your marketing value from Google Maps

Google Search Engine Results pages always display the lists of local maps depending on users’ location and keyword search. For example, if a user searches ‘digital marketing Auckland’, then Google will display some geographically relevant results with local maps. Even though the user is in Melbourne, Google still will show results that are relevant to where they are being searched because the user takes a geo-modifier in the keyword query.

The factors behind Google Maps SEO rankings

Google Local Maps SEO or optimizing businesses to appear in the local 3-Pack, containing so many unique variables compared to traditional organic SEO. Some of the factors include:

  • Whether or not the Google My Business page of your company is verified with the business.
  • The number and accuracy of ‘citations’ (or mentions of your business name, address, and phone number on other web listings, such as Yelp, Facebook, Yellowpages, LinkedIn, etc.).
  • Average number and ratings of reviews on your Google My Business local page
  • Company location, distance from the city centre or target location
  • The number of views and optimization of your Google My Business page
  • The domain authority of the website of your company
  • How does your company’s website mention the ‘citation’, and does the ‘citation’ correctly link to the Google My Business page?

Local Maps SEO service: An inside observation

If you would like to execute SEO strategy properly, you first need to make sure that your business is listed on each major search engine (eg: Google My Business, Bing Local, or Yahoo!). Sometimes, you might already have your Google My Business page and not even know it. Thus, you should conduct a whole review of your business’ web properties before you adopt Google Maps marketing.  A significant aspect of Google Maps optimization is to claim and verify ownership of its Google My Business page. The main steps include:

  • Completing all information, such as business hours, address, and contact details
  • Tagging the Google My Business page for being properly categorized by Google
  • Adding relevant videos and images of your business
  • Adopt a review generation strategy to gain more 5-star ratings on Google My Business and other websites like Yelp and Bing Local
  • Checking the local business’ citations and optimize all citations for accuracy and consistency.

This article summarizes some of the primary ranking factors that influence local maps SEO. An effective Google Maps marketing and SEO strategy can help your company position in the local 3-pack, growing their business, and outperform your local competitors. If you are seeking an effective Google Maps marketing plan, you can contact Webzilla today by sending us a message! We will have our best digital marketing specialists to help you!

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