Marketing for eCommerce is quite a bit different from digital marketing.For achieving long term success in eCommerce marketing, you need to place your efforts on customer’s shopping experience.

There are multiple key performance indicators like organic revenue, shopping conversion rates and targeted web traffic which you should focus on while marketing for eCommerce.

It should be noted that though there are tricks to make eCommerce marketing more effective, these aren’t a one stop solution for all the businesses out there. Following are the five eCommerce marketing strategies proven to increase your sales:

1. Search Engine Optimization (SEO):

Having a website for your business is just the starting point of entering into the world of eCommerce. The next step is Search Engine Optimization, popularly known as SEO. SEO is the process which involves techniques to optimize a website’s technical configuration, developing relevant content and links so its pages become easily available on search engines so that they are ranked higher.

The following are the things which you should avoid while performing SEO:

• Having very few payment options.
• Having customers create accounts.

• Email Marketing:

Email marketing is indeed a very effective and personalized way to reach your customers. Hence, email marketing should be a part of your eCommerce marketing plan. Birthday emails, Welcome emails, newsletters and Thankyou emails are various forms of emails to involve in your email marketing strategy.

Here is a pro tip for you: If you notice a customer has abandoned the shopping card in the one of the last steps of their shopping experience then you can provide them (by email!) personalized discount coupons valid for a day or a very limited period of time.

• Content Marketing:

Content Marketing is one of the most popular ways of marketing your products. Social media marketing, youtube marketing are some of the ways of content marketing.

Advertisements on search engines, blog writing, Instagram marketing, Facebook marketplace are some examples of Content Marketing. Paying freelance bloggers, content creators with thousands of followers to advertise your products or services is also a very impactful and trustworthy way to approach your audience.

To top it all, content marketing is the most effective way of marketing your products or services in an organic manner.

• Responsive Web Design:

Probably the first, foremost and the most crucial step of taking your business online is to have a responsive and user-friendly website. It is better if you make the website effective for mobile users because these days most of the online shopping is done on mobile phones. Thus, making your website a perfect fit for mobile phones is a wise investment.

Research shows that when you guarantee your users an effortless shopping experience, they tend to browse your site a little longer and have a detailed look at your products. Eventually this results in them making more purchases.

It is better to approach an expert or a digital marketing agency who knows how the layout and functioning of a mobile-friendly site should be.

• Paid Campaigns:

To make your advertisements appear quicker and better pay-per-click or PPC is a great way to get cost-effective results. Have you ever noticed how the ads appear on top when you search for something on google? That is how PPC works. It makes your products or services appear on top.  There are basically three types of ads: Paid Search Ads, Product Listing Ads and Display Ads. These ads individually have their own advantages and functionalities. Thus Paid Campaigns are also a great way of advertising your products or services.

In the best-case scenario, you have to implement all the above-mentioned strategies but there are additional points of concern which you need to consider like creating sales funnel, A/B testing and so on. This is where hiring a digital marketing agency is very helpful. At Webzilla we are experienced marketeers with a wide span of experience in the domain of eCommerce marketing. If you are seeking some advice or digital marketing services than you can contact us here. We wish you have a prosperous journey with the eCommerce world!

How to improve the quality of the website to attract more visitors? It is a daily task for all digital marketers. As is well-known, content is king and the marketing team consistently create appealing content. Marketers also attempt to public the content in multiple channels to impress and drive traffic. Sometimes, they may acquiesce the plagiarism because they believe the quality of the content is approved. However, duplicate content impacts your SEO negatively.

Duplicate Content

The definition of duplicate content means that the same or very similar content can be found on two different URLs. The reasons for this phenomenon include internal and external factors.

Internal Factors

• Some products are removed when you adjust or upload. However, it may still retain the entrance to go to the blank page.
• You may just copy and paste the product information provided by suppliers or the product information is duplicated with the platforms of the third party, such as eBay, Amazon or TradeMe, etc.
• The new content may be not combined with expired content on the blog page, which result in high content similarity
• The same content is used for the various product categories under the different URL

External Factors

• The content is maliciously plagiarised

How does Duplicate Content harm SEO

1. Your content is similar or identical to that of another website, but it may have a higher rank than you, even if you are the original author.

2. Search engines score web pages for relevance, quality and weight to provide a final ranking. If there is too much duplicate content, the weight will be distributed to different pages and diluted.

3. The chance of appearing on SERP may reduce. The same content does not appear on the same SERP. Google tends to create a better user search experience. Therefore, the search engine identifies and filters out the same content, and only one result is displayed.

4. The time for search engines to crawl content on a website is limited, and plenty of repeated content will occupy the crawl resource. The most important content cannot be crawled at the end. 

Adopt Canonical Tags

A canonical tag is a snippet of HTML code that can define duplicate or content with high similarity. You can adopt a canonical tag to specify the original page. It is equivalent to labelling the source of the content. When search engines find the rel=canonical tag, they target the index to the main version that you would like search engines to index.

The Canonical URL is written in the syntax of HTML as

<link rel=“canonical” href=“https://example.com/sample-page/” />

The following are important considerations when you set up and adopt Canonical URLs

• Canonical tags are placed within the <head> section of a web page.
• Add the absolute URL after the canonical code, which must have the full information for the resource, in lower case
• If it is an e-commerce web page, you can add the particular product page after the code, <link rel=“canonical” href=“https://example.com/sample-page/” />
• Avoid using Canonical Tags too many times and Google will simply ignore them all
• You can set up a 301 redirect diverting traffic from duplicate URLs to the original page

The cause of duplicate content is not necessarily intentional, and optimization of the content may be overlooked during busy product updates. The right Canonical Tags can significantly reduce the amount of negative influence for SEO caused by duplicate content. While learning to use Canonical Tags, you also need to pursue the quality of content. If you need to create and evaluate the content, optimize your search engine, or adopt Canonical Tags, please contact Webzilla for professional help and customized strategy.

Every digital marketer is familiar with click-through rate (CTR), and for paid advertising, a high CTR can show whether your Ads succeeded or not. However, CTRs also play an important role in organic search. What are the limitations of your organic CTR, and what are the factors that stop your organic CTR from increasing? We will discuss them in the following parts.

Why must you measure your organic CTR?

Before we talk about it, we need to make sure what is organic CTR? The organic click-through rate is the number of clicks on your website received through search results divided by the number of times it impressed on the SERP.

Maybe you could not predict your CTR, but you can calculate your organic CTR, which can help you understand and evaluate the value of each ranking position for your website. You also can use the calculation to the organic traffics of your website. For instance, if you see the CTR dropped from the second position to the eighth. You will find a significant drop in traffic-related to some keywords. When you understand the traffic clearly, you would know how to optimize your campaign and your marketing goals can become more realistic. In addition, organic CTR can help you learn more about your target audience. Before making any changes to your marketing campaign, you should analyze who are the visitors, what they are interested in and their behaviour to drive traffic to your website.

The limitations of Organic CTR

1. It cannot provide high-quality traffic. Users who click on your website may not be in your location, for example, if a user in Auckland found a good deal on your website, but the seller is in Sydney and cannot offer mailing service for the time being.
2. It could not guaranty the improvement of your conversion rates. Even if your visitors click on the link, they probably will not complete the purchase or download the PDF or videos.
3. It probably won’t enhance your SEO ranking because there’s not much direct correlation between them. However, optimizing either one will have a positive influence on your website.

Branded Keywords: A Factor influence your Organic CTR

Generally, the organic CTR of branded keywords is higher than the non-branded keywords. Because it is easy to search for a particular brand, and search engines can provide previously recorded relevant search information. When users search for some branded keywords, the top search results are often related to the company’s website, which is not easy to ignore and can easily be navigated to the website. However, non-branded keywords and other related keywords are distributed on the search results page (SERP), providing opportunities for clicking.

Learning to use your CTR Curve

Drawing a curve, you can select some tools. If you choose the Google Search Console, you will find the traffic of Google Search, the frequency of impressions for your website in Google search, which queries match your website, and how often users click the searching results corresponding to those queries. Download an Excel spreadsheet and conclude the most important keywords in a group by rank. Then you can calculate the average CTR of the ranking – add up the number of clicks for each position and divide by the total impressions to obtain your CTR. How to increase these numbers to ensure more clicks can be driven to your website in increase your conversions will be an important task for the marketing team in the next stage.

In this article, we explained the importance of organic CTR. The CTR curve may help you understand you’re the resource of the traffic, provide the directions of optimization. Before you start to draw your CTR curves, you need to understand the logic and analysis methods. If you need experts to review your organic CTR or draw the curve, feel free to contact Webzilla’s digital marketing experts for professional advice or proprietary strategies.

For small business owners, sometimes feel that digital marketing looks like a game of chance. The performance of ads seems to be very random, the fluctuation of click-through rates is inexplicable, and some posts on social media are highly appealing while others quickly fall into the void.

There is no luck involved in a truly effective and good digital marketing strategy. Marketers make smart business decisions and consistently deliver profitable campaigns through researching, planning and collaboration, and adopting the right data. They can succeed without any elements of “luck” because of following the four steps:

Step 1: Identify the issues

It is very useful that owners consider solving some specific by using digital marketing strategies. However, we need to identify what the problem is before we try to solve it.

The answer to this question will vary by different companies and industries, depending on professional experience, the problems often exist in the following aspects:

• Lead: The phone didn’t ring very often, and the consultation was slow. In other words, you need more business.
• Marketing ROI: You’ve invested a lot of your budget in digital marketing, but the results aren’t clear, and you’re not sure what you could get back on that investment?
• Online Presence: You can’t reach your target audience. Although you truly realize the importance of online presence, you don’t know where to start?
• Competition: Your competitors overtake you online. Their ranks are higher than yours on SERPS, which will eat into your market share.
• Direction: You may do so many “things” online, but it feels like your results are unsatisfactory, compared with you had a cohesive strategy.

Step 2:  Schedule a marketing strategy meeting

Once you’ve identified your problems, the next step is to book a strategy meeting with a reliable digital marketing expert. If your company is based in Auckland, you can contact directly to Webzilla.

A strategy meeting is free, and our experienced digital marketing specialists will provide one-on-one consultations. We will discuss your business goals, analyze your current marketing efforts, and talk about what’s holding you back. There are no correct answers — it’s just a chance to explore your business goals and how we can assist you to achieve them.

Step 3: Recommendation review

After the strategy session, the digital marketing consultants of Webzilla will present you with a digital marketing strategy that is tailored to your company. In this detailed strategy, you can find how Webzilla is going to achieve your business goals, including the target audiences, marketing channels Webzilla will select, your competitors, KPIs, expected results, and the suggested budget.

This strategy is not set in stone, Webzilla will continue to work with you throughout the process of execution to refine your plan to make sure that everyone is on the same page. And we will answer any questions that you may arise along the way.

Step 4: Let’s check the outcomes

Webzilla will continue to refine the strategy based on your feedback before executing your marketing campaign. Once your campaign is launched, you can access the performance of your advertising campaign, monitor your campaign in real-time, and make smarter data-driven business decisions.

From now on, your digital marketing expert will meet with you regularly to provide important metrics by formal reports, explain the insights, and gather feedback on what changes you would like to make to your strategy to help you maximize ROI and continue to grow your business.

Webzilla has consistently delivered a performance-focused digital marketing approach that places the highest priority on the business needs of our clients. Our digital marketing consultants are dedicated to helping you achieve high ROI and business growth goals. Please contact Webzilla today, our professional and experienced digital marketing specialists will help you!

Google Maps is a web mapping platform. In addition to navigation, address storage, search and other functions, Google Map is a powerful online marketing tool.

Why Google Maps marketing is so important?

As people use the mobile Internet more frequent, Google Maps marketing is becoming more relevant to various industries.

• According to statistics, 80% of Internet users have smartphones. And more than half of users use Google search function on mobile devices to look for local businesses, services, products or information.
• Google Maps offers users prominent powerful search capability on mobile devices for seeking local solutions. Therefore, various companies can get incredible advertising exposure through Google Maps marketing.
• Google Search continues to focus on products and services that local users seeking in their area. Besides marketing, Google Maps also displays brand, general business information, such as business hours, physical location, customer reviews, and driving directions.

Local SEO Services for Google Maps

Optimization for Google Maps marketing has quickly become an important part of local SEO. Being able to appear at the top of Google Maps listings, including local 3-pack and Google Maps search results, is valuable for any business that markets to local consumers.  Local maps SEO can drive high-quality local traffic for all types of businesses. As a result, Google Maps optimization has become one of the most useful and effective ways to invest in local SEO marketing.

Gaining your marketing value from Google Maps

Google Search Engine Results pages always display the lists of local maps depending on users’ location and keyword search. For example, if a user searches ‘digital marketing Auckland’, then Google will display some geographically relevant results with local maps. Even though the user is in Melbourne, Google still will show results that are relevant to where they are being searched because the user takes a geo-modifier in the keyword query.

The factors behind Google Maps SEO rankings

Google Local Maps SEO or optimizing businesses to appear in the local 3-Pack, containing so many unique variables compared to traditional organic SEO. Some of the factors include:

• Whether or not the Google My Business page of your company is verified with the business.
• The number and accuracy of ‘citations’ (or mentions of your business name, address, and phone number on other web listings, such as Yelp, Facebook, Yellowpages, LinkedIn, etc.).
• Average number and ratings of reviews on your Google My Business local page
• Company location, distance from the city centre or target location
• The number of views and optimization of your Google My Business page
• The domain authority of the website of your company
• How does your company’s website mention the ‘citation’, and does the ‘citation’ correctly link to the Google My Business page?

Local Maps SEO service: An inside observation

If you would like to execute SEO strategy properly, you first need to make sure that your business is listed on each major search engine (eg: Google My Business, Bing Local, or Yahoo!). Sometimes, you might already have your Google My Business page and not even know it. Thus, you should conduct a whole review of your business’ web properties before you adopt Google Maps marketing.  A significant aspect of Google Maps optimization is to claim and verify ownership of its Google My Business page. The main steps include:

• Completing all information, such as business hours, address, and contact details
• Tagging the Google My Business page for being properly categorized by Google
• Adding relevant videos and images of your business
• Adopt a review generation strategy to gain more 5-star ratings on Google My Business and other websites like Yelp and Bing Local
• Checking the local business’ citations and optimize all citations for accuracy and consistency.

This article summarizes some of the primary ranking factors that influence local maps SEO. An effective Google Maps marketing and SEO strategy can help your company position in the local 3-pack, growing their business, and outperform your local competitors. If you are seeking an effective Google Maps marketing plan, you can contact Webzilla today by sending us a message! We will have our best digital marketing specialists to help you!

Most business these days tend to make online appearances especially since the pandemic has occurred. Online presence undoubtedly does help generate quite a good share of your total revenue. But to have a good online ranking is somewhat difficult because it includes a lot of backend work which needs to be done. SEO is one of them. SEO or Search Engine Optimization includes improving and developing content for the organization’s website which helps the company rank higher on google and appear whenever a user searches for similar products or services. A well- optimized website will rank organically for high-value keywords, receive high-quality traffic, and ultimately generate potential leads that will convert to paying customers. 

SEO involves a lot of research, implementation and co-ordination work which needs to be done. Hence, most big companies these days have an in-house SEO team on board to manage these tasks. SEO team is a part of Digital Marketing team in general which looks after the site’s marketing.

If you have a large-scale business then an in-house SEO team is affordable but in case you have a small to mid-sized business then hiring a freelancer or an agency is more desirable. This is because they are experts in the domain and can implement the strategies effectively and quickly.

Moving on we discuss the advantages of having a SEO agency:

• Agency SEOs work with an entire group of similar minds and hence they come to a solution much quicker than others in case of any problem. They can promptly ask a co-expert and traverse a solution.
• The agency is completely in-charge of your account and so in case an employee resigns then it becomes their responsibility to fill that place and keep your account working and up-to-date. This saves your time and money and you do not have to go about looking for anyone.
• Good marketing firms deliver value to you. If you associate your organization with an organization which promises to deliver the desirable output then you are in for some huge profits. This is because you save a lot by not having to pay any employee and deriving value from the digital marketing firm you have recruited.
• The only point you need to keep in mind is the challenge to communicate. Agency partners are often not in loop of all internal communications and hence in spite of having a lot of suggestions and solutions they are not able to communicate it to your company. So, it becomes very important to make your agency partners a part of all the ongoing communications and ask them for their ideas and suggestions.  You should have an internal stakeholder who is ready and willing to manage the agency relationship and make sure recommendations get implemented.

Once you develop a fluent communication link with your agency partner you are all set to get successful results. You should also take care that the agency you hire maintains their consistency and has a reputation and results to offer. Consistency is of utmost important in SEO process and hence you need to be sure that the agency has employees who intend to work with them and with you for a long time.

We at Webzilla specialise in business-to-business digital marketing solutions for companies of all sizes. Our dedicated team has in-depth knowledge, experience and passion to create an effective online presence for your business that will achieve optimal results for your business.

Most advertising agencies only design your website graphics, and most web developers only build your website. The team at Webzilla does both. Having spoken about the pros of working with us let us understand what specific SEO services we have got to offer you.

• On-page SEO
• Off-page SEO
• Technical SEO Audit
• Penalty recovery
• Infographics content
• Media Promotion
• Reporting and Analysis

We have worked with a diverse clientele and have a good portfolio to showcase. If you wish to connect with us then click here. We would be more than happy to help you with your business requirements.

When it comes to CTR, anyone who has some knowledge about digital marketing will be familiar with it. CTR means Click-Through Rate. The function of CTR is to calculate the ratio of users who click on a specific link to the number of total users who view it.

CTR is an important metric of Performance marketing because advertisers will pay the fee for every ad click to the publishers, CTR plays a key role in the bottom line for both sides. In this article, you will find 7 things you should know about CTR, which can help you understand the working principle of CTR and how to improve your CTR?

1. Why CTR is an important metric?

In general,  high CTR has a significate correlation with higher conversion rates. If someone is clicking on your ad there must be something appealing about it. In turn, they are probably excited by your ads and willing to follow through with the Call to Action. In addition, if the number of clicks increased then the engagement rate will be higher. Furthermore, Quality Score enhances, the cost per click is lower, and impression increases. The chain reaction of a good CTR can lead to a series of positive results.

Please remember, CTR can measure how many people clicked on your ad. However, it cannot reflect the conversion rate on your landing page, such as people just viewed and completed a form, or contacted your customer service staff online. CTR can tell you how attractive your ad for clicking but if your purpose is conversion rather than views, then CTR cannot tell you a lot.

Let’s suppose an ad has a very high CTR but low conversion rate. The reasons should be that the audience you’re reaching is too broad, or your ad message is not relevant to the landing page. You will obtain a completed picture if you take CTR with other metrics together.

• What is a ‘good’ CTR？

A ‘good’ CTR is affected by many variables and depends on different platforms. For example, 2% CTR is average of AdWords paid search. Anything above it is considered good. Whereas 0.9% CTR is average of Facebook ads. On the other hand, the average CTR will be different in various industries. You need to keep track of the average for the industry you are serving. Meanwhile, the biggest competitor you face is yourself. Try to achieve a higher CTR in your next campaign and break your record.

• Does CTR affect SEO?

Your ranking on search engines depends on the popularity of your website. The page views can reflect how popular your website is. In other words, the higher CTR you get, the more valuable search engines consider it is. As the result, your ranking is higher than others. Search engines also test the engagement of your website, which is about quality and relevance, to determine whether your pages are best suited to the search query. Thus, try to make your website attractive to everyone and enhance your CTR to boost your SEO.

• Better content can dramatically improve your CTR

People click on your ads because they think it engaging and interesting, except for the 50% of accidental clicks. High CTR shows they successfully “talked” with the target audience. However, if your CTR is lower, you should improve the phrase, message, or design of your ads, to make them more attractive for your target audience.  Review your higher-performing ads, what kinds of words or slogans do you use? What is the style of your design? Try to repeat and imitate the elements that make your ads work and you may get some better results.

• Keywords, important!

Replicating is not enough, you need to work on keywords, which must be specific. Here is an example, assuming you have a bakery in Auckland, Melbourne and Brisbane, and your target audience is the people who are searching for cupcake service for the special events. The keyword ‘cupcake’ is very broad, but if you use the keyword such as ‘special cupcakes in Brisbane’ or ‘cupcakes service in Auckland’, you will reach the more accurate target audience. By choosing a specific keyword, you may lose some impressions and clicks, but you should achieve a higher CTR because your ad is attracting more qualified traffic at the beginning. In short, try to focus on one strong primary keyword or long-tail keyword but do not go keywords crazy.

• Testing, the way to success

A function of PPC is to test what works and what does not. It is significant to use A/B testing on your ads to figure out how to enhance your CTR. It could be something that seems small, such as adjusting punctuation, using words instead of numbers, or the way of phrasing. Or maybe you need an image that can arouse emotional resonance. Whatever it is, as soon as your test results are certain, make sure to modify your ads.  Then you implement the cycle of publishing and testing them again and again. You can optimize your campaigns and dramatically improve your CTR if you are willing to work hard with a bit of sweat and lots of perseverance.

• Know your target audience

If you want to improve your CTR, you need to start by understanding your audience. Try to stand in their point of view. Imagine how they would describe the product or service they want. Learn their language and use their jargon. Try to dismiss the things that are important for you, but just are not to them. This is not easy, because it means you must sacrifice some of your deep understanding of your business, such as complex number crunching and analysis. Every interaction with customers is an opportunity to learn more about them. Get to know what your ideal customer profile looks like and make sure you take advantage of it at every opportunity.