Most business these days tend to make online appearances especially since the pandemic has occurred. Online presence undoubtedly does help generate quite a good share of your total revenue. But to have a good online ranking is somewhat difficult because it includes a lot of backend work which needs to be done. SEO is one of them. SEO or Search Engine Optimization includes improving and developing content for the organization’s website which helps the company rank higher on google and appear whenever a user searches for similar products or services. A well- optimized website will rank organically for high-value keywords, receive high-quality traffic, and ultimately generate potential leads that will convert to paying customers. 

SEO involves a lot of research, implementation and co-ordination work which needs to be done. Hence, most big companies these days have an in-house SEO team on board to manage these tasks. SEO team is a part of Digital Marketing team in general which looks after the site’s marketing.

If you have a large-scale business then an in-house SEO team is affordable but in case you have a small to mid-sized business then hiring a freelancer or an agency is more desirable. This is because they are experts in the domain and can implement the strategies effectively and quickly.

Moving on we discuss the advantages of having a SEO agency:

• Agency SEOs work with an entire group of similar minds and hence they come to a solution much quicker than others in case of any problem. They can promptly ask a co-expert and traverse a solution.
• The agency is completely in-charge of your account and so in case an employee resigns then it becomes their responsibility to fill that place and keep your account working and up-to-date. This saves your time and money and you do not have to go about looking for anyone.
• Good marketing firms deliver value to you. If you associate your organization with an organization which promises to deliver the desirable output then you are in for some huge profits. This is because you save a lot by not having to pay any employee and deriving value from the digital marketing firm you have recruited.
• The only point you need to keep in mind is the challenge to communicate. Agency partners are often not in loop of all internal communications and hence in spite of having a lot of suggestions and solutions they are not able to communicate it to your company. So, it becomes very important to make your agency partners a part of all the ongoing communications and ask them for their ideas and suggestions.  You should have an internal stakeholder who is ready and willing to manage the agency relationship and make sure recommendations get implemented.

Once you develop a fluent communication link with your agency partner you are all set to get successful results. You should also take care that the agency you hire maintains their consistency and has a reputation and results to offer. Consistency is of utmost important in SEO process and hence you need to be sure that the agency has employees who intend to work with them and with you for a long time.

We at Webzilla specialise in business-to-business digital marketing solutions for companies of all sizes. Our dedicated team has in-depth knowledge, experience and passion to create an effective online presence for your business that will achieve optimal results for your business.

Most advertising agencies only design your website graphics, and most web developers only build your website. The team at Webzilla does both. Having spoken about the pros of working with us let us understand what specific SEO services we have got to offer you.

• On-page SEO
• Off-page SEO
• Technical SEO Audit
• Penalty recovery
• Infographics content
• Media Promotion
• Reporting and Analysis

We have worked with a diverse clientele and have a good portfolio to showcase. If you wish to connect with us then click here. We would be more than happy to help you with your business requirements.

When it comes to CTR, anyone who has some knowledge about digital marketing will be familiar with it. CTR means Click-Through Rate. The function of CTR is to calculate the ratio of users who click on a specific link to the number of total users who view it.

CTR is an important metric of Performance marketing because advertisers will pay the fee for every ad click to the publishers, CTR plays a key role in the bottom line for both sides. In this article, you will find 7 things you should know about CTR, which can help you understand the working principle of CTR and how to improve your CTR?

1. Why CTR is an important metric?

In general,  high CTR has a significate correlation with higher conversion rates. If someone is clicking on your ad there must be something appealing about it. In turn, they are probably excited by your ads and willing to follow through with the Call to Action. In addition, if the number of clicks increased then the engagement rate will be higher. Furthermore, Quality Score enhances, the cost per click is lower, and impression increases. The chain reaction of a good CTR can lead to a series of positive results.

Please remember, CTR can measure how many people clicked on your ad. However, it cannot reflect the conversion rate on your landing page, such as people just viewed and completed a form, or contacted your customer service staff online. CTR can tell you how attractive your ad for clicking but if your purpose is conversion rather than views, then CTR cannot tell you a lot.

Let’s suppose an ad has a very high CTR but low conversion rate. The reasons should be that the audience you’re reaching is too broad, or your ad message is not relevant to the landing page. You will obtain a completed picture if you take CTR with other metrics together.

• What is a ‘good’ CTR？

A ‘good’ CTR is affected by many variables and depends on different platforms. For example, 2% CTR is average of AdWords paid search. Anything above it is considered good. Whereas 0.9% CTR is average of Facebook ads. On the other hand, the average CTR will be different in various industries. You need to keep track of the average for the industry you are serving. Meanwhile, the biggest competitor you face is yourself. Try to achieve a higher CTR in your next campaign and break your record.

• Does CTR affect SEO?

Your ranking on search engines depends on the popularity of your website. The page views can reflect how popular your website is. In other words, the higher CTR you get, the more valuable search engines consider it is. As the result, your ranking is higher than others. Search engines also test the engagement of your website, which is about quality and relevance, to determine whether your pages are best suited to the search query. Thus, try to make your website attractive to everyone and enhance your CTR to boost your SEO.

• Better content can dramatically improve your CTR

 

People click on your ads because they think it engaging and interesting, except for the 50% of accidental clicks. High CTR shows they successfully “talked” with the target audience. However, if your CTR is lower, you should improve the phrase, message, or design of your ads, to make them more attractive for your target audience.  Review your higher-performing ads, what kinds of words or slogans do you use? What is the style of your design? Try to repeat and imitate the elements that make your ads work and you may get some better results.

• Keywords, important!

Replicating is not enough, you need to work on keywords, which must be specific. Here is an example, assuming you have a bakery in Auckland, Melbourne and Brisbane, and your target audience is the people who are searching for cupcake service for the special events. The keyword ‘cupcake’ is very broad, but if you use the keyword such as ‘special cupcakes in Brisbane’ or ‘cupcakes service in Auckland’, you will reach the more accurate target audience. By choosing a specific keyword, you may lose some impressions and clicks, but you should achieve a higher CTR because your ad is attracting more qualified traffic at the beginning. In short, try to focus on one strong primary keyword or long-tail keyword but do not go keywords crazy.

• Testing, the way to success

A function of PPC is to test what works and what does not. It is significant to use A/B testing on your ads to figure out how to enhance your CTR. It could be something that seems small, such as adjusting punctuation, using words instead of numbers, or the way of phrasing. Or maybe you need an image that can arouse emotional resonance. Whatever it is, as soon as your test results are certain, make sure to modify your ads.  Then you implement the cycle of publishing and testing them again and again. You can optimize your campaigns and dramatically improve your CTR if you are willing to work hard with a bit of sweat and lots of perseverance.

• Know your target audience

If you want to improve your CTR, you need to start by understanding your audience. Try to stand in their point of view. Imagine how they would describe the product or service they want. Learn their language and use their jargon. Try to dismiss the things that are important for you, but just are not to them. This is not easy, because it means you must sacrifice some of your deep understanding of your business, such as complex number crunching and analysis. Every interaction with customers is an opportunity to learn more about them. Get to know what your ideal customer profile looks like and make sure you take advantage of it at every opportunity.

According to the report of DataReportal, there are approximately 4.2 billion social media users around the world. There is no denying that social media has become a part of our daily life currently. In the morning, the first thing people do when they open their eyes is to reach for their phones to check the latest news, and this behaviour will be repeated roughly every 10 minutes throughout the day.

So here is a question.  As two main parts of digital marketing, how does social media marketing affect your SEO?

For the moment, social media does not have a direct relationship with SEO ranking. However, social media can influence SEO in the following ways:

1. Increase your brand exposure and recognition
2. Extensive content reach
3. Enhance organic traffic

…

And do not forget that social media has the function of increasing your lead. For example, Facebook lead ads can help merchants get more clients. Facebook lead ads can send your ads to potential consumers depending on their behaviours.

How does social media affect your SEO marketing?

Website Link Cited by Others

Utilize the power and influence of social media to get your content cited by other people. Assuming a scenario, one of your articles which is posted on Facebook, Instagram, and LinkedIn gets read a lot, or if the content is referred by another author. You will earn a credible link to your article which can add authority and value to your brand and greatly improve your position in search engines.

Co-citation and co-occurrence of content

The other key metric of Google is to assess whether a shared link is highly relevant to your content. If you get links through social media to your content, they’re likely to come from highly relevant sources, such as those who choose to communicate with you on social media channels. This has the added benefit of boosting co-citations and co-occurrence metrics to align your business with your target audience.

Brand authority

How do you get consumers to trust your brand, especially in an age of ’fake’ information? A comprehensive social media marketing strategy can position your brand as the thought leader in your industry and naturally building trust. Consistently create relevant content to build your brand image will attract more potential customers to your product. Meanwhile, social media can come into play when someone searches your brand because social media profiles can be displayed on search engine results pages. Therefore, the interaction of social media in conjunction with SEO can drive traffic and ultimately enhance your brand reputation.

Social media or SEO, which is more important for marketing strategy? If you are looking for help with a professional digital marketing strategy, please contact Webzilla digital marketing specialists. We will design the best marketing plan tailored to your business needs.

In the previous blogs, we have introduced Google AdWords, Ad rank, the differences among Google Advertising, Social media marketing and WeChat marketing. Today, we will discuss how Quality Score could influence your Ad rank and CPC (Cost per Click).  

What is Quality Score?

Quality Score is a diagnostic tool to assess the quality of your ads, keywords, and Landing pages. A high score indicates that your ads are more likely to gain a higher ad rank with a lower cost. Quality Score is measured on a scale from 1-10. 5 is the minimum benchmark of Quality Score. Higher Quality Score could help reduce the CPC. Otherwise, you may have to spend a higher CPC compared to a higher quality score ad.

What kinds of factors will influence Quality Score?

In general, your Quality Score could be influenced by three main factors, including:

Relevance: How closely your keywords match your ads and the intent behind the search of users. If your Quality Score is below average, it may indicate your ads are too broad to address users’ problems, or that the keywords are less relevant to your business.

Excepted CTR: How likely the users will click your ads when shown?  Google will estimate your future CTR based on how well your ads have performed historically.

Landing Page Experience:  When the users click your ad and go to the landing pages, the relevancy of your ads and the content on the landing pages, transparency of information and ease of operation will affect your Quality Score.  

How could High Quality Score benefit You?

A high Quality Score will obtain higher ad rankings and lower costs. For merchants, they could improve the Quality Score to reduce the CPC and increase the Impression. As a result, the ROI would increase.

How to Increase the Quality Score?

1. Quality Score review: you can sign in to your Google Ads account and check your Quality Score. Please do the daily review and optimize the components.
2. Selecting and optimizing keywords: Adding high relevant keywords to your ads group. Exactly matched keywords will reach the audience accurately, but the scope is too small. Otherwise, general keywords may expand the coverage of reach, but the relevance will decrease.
3. Optimizing Landing Pages: improve the speed of your landing page, the content on your landing page needs to be relevant and clear that the users could find the information they are looking for.

The above content generally covers the operating principle and function of the Quality Score. Want to learn more about how to improve your Quality Score? Contact Webzilla today by sending us a message! We will have our best digital marketing specialists to help you!

Isn’t it amazing how the right tools can make a huge difference in stepping up your SEO strategy? Well, everything on the web starts with the search engine. And a good search engine optimization starts with having the correct tools. However, with a plethora of paid tools for SEO in the room, you must be concerned about if any free tools to optimize your content for the search engine. Well, if you are searching for free SEO tools apart from the fancy paid ones; the tech giant itself has got you covered.

This guide states the top 5 free Google tools to upgrade your SEO strategy today! Guess what? They are fast, reliable, and absolutely FREE! Read on to know more!

1) Google Trends

Google Trends is a free SEO tool that is usually used for tracking the essential “trends” around the search queries. Here’s why!

• Searching new keywords: When you swipe into Google Trends, you will come across a search bar. Therein, you can enter your query. On entering your query, the screen displays you with a trend chart of interest in the query within moments.

These boxes will usually be set to “rising” by default. This denotes that these queries or topics are gaining traction currently. Hence, these are the keywords that you might wish to capitalize on quickly so that you can be the first rank gainer.

• Advanced keyword research: Google Trends is helpful at the base level. But, you can do much more! At the top of Google Trends, you will see a menu that enables you to enter a period, region, category, and search platforms.

While Region enables you to analyze where you wish to pull the search data, Category enables you to choose the category you are currently competing in. The region is highly beneficial while you work on Local SEO projects. The category is an excellent feature for individuals who provide any specific service in a certain industry or people having a common query.

Search platform enables you to refine the entire data to certain platforms like Google Shopping Search, News Search, YouTube Search, and Image Search.

2) Google Analytics

If you are looking forward to optimizing the performance of your website, make Google Analytics your best friend. You will find no other better way to get started other than gaining key insights about what takes place on your site.

Google Analytics is another excellent Google free tool that allows you to gain knowledge of how many visitors visit your website. Moreover, it even states where they belong from, and how much time they spend on your website.

Additionally, you can even gain better knowledge about the demographics of your visitors. To sum up, when you have this amount of data, you can easily make changes to your website for targeting your audience better thereby turning them into leads and sales.

3) Test My Site

This is an excellent tool that measures your site according to Google guidelines. Ideally, This tool looks for three main and specific categories of features present in your website. These features include Experience, Speed, and Personalization. The best part is, Test My Site is ideal for every website along with product-based business Websites.

The first report displayed at the Test My Site screen is a mini-report that hinders your mobile site speed and any further recommendations for fixes.

If you want more information, you can sign up to obtain the full report. The full report consists of a comprehensive breakdown of recommendations and explanations for both developers and marketers.

4) Google Correlate

If you are one of those who wish to dive a bit beyond while researching Keyword data, Google Correlate is for you! With this tool, you can expose search patterns that correlate with real-world trends. This tool entirely focuses on appropriate and relevant keyword research.

To be more precise, Google Correlate offers keywords that are usually typed and searched together. For instance, “fat loss”.

You might already be aware that there are several keywords based on this subject. However, this free tool displays to you the ones that are ideally suited and correspond closely to the primary keyword that you have entered.

If you have a huge inclination in revealing accurate long-tail Keywords for any subject, make Google Correlate your partner! The next time you start writing a blog, try using this tool.

5) Google Keyword Planner

This is an excellent free Google tool that helps advertisers to build Google Adwords Campaigns. With this tool, you can optimize your website with appropriate keywords. Keyword Planner is ideally designed to provide advertisers a detailed insight about those keywords that the target audience is utilizing to look for businesses similar to theirs on the web. You can discover keywords with this tool and optimize your site.

Moreover, when the matter is about analyzing whether a keyword possesses enough search volume for optimization, you will find no other better source than Google itself. Keyword Planner helps you to grab an insight into the volume data of the keyword search.

Conclusion

On that note, you can easily level up your SEO Strategy using these Google SEO tools. Moreover, it is not really about tools. Today, gaining data holds more importance. Isn’t it? And who else can do it better than the giant themselves?

If you are searching for effective digital experts that level up your SEO game and help you gain innumerable customers, connect with Webzilla now.

While almost everyone recognizes the value of “doing content marketing,” many people – including those with recorded content marketing strategies – are unsure how to match the types of content they produce with their desired content aims for marketing.

If you’re working on a link-building plan, keep in mind that incoming connections don’t happen overnight. It’s a painstakingly slow operation.

The consistency and authority of the pages where you create links are important factors in deciding how high you can rank in search engine results.

Let’s hit the brain cells through a few quick and easy ways:

1) Use High-Quality Content on Your Site

First and foremost. If you want to draw connections, all of the content on your website should be of high quality and value. Other websites use your content to decide whether or not they want to connect to you. It is a representation of your entire brand and business. Other sites would not consider you an authoritative brand worth linking to if your website pages appear to be of poor quality or lack useful information. Use these content writing tips to produce high-quality content that looks professional and generates long-term ties.

You may repurpose your own content – or content generated by others – to create new types of content. “Week in Review,” “Most Famous Stories,” “Top Stories,” or “Best Articles of the Year” are common examples of curated content items.

Although curated content pieces are unlikely to generate a large number of editorial links, they do add value and aid in discovery. When you build an internal connection to one of your own sites, your users will be directed to that page.

2) Giveaway Tools

Offering your own free tools will earn you links in addition to being a great lead generation tool. Content is often made up of tools.

There’s also the Facebook Advertising Opportunity Calculator, which can tell you whether or not Facebook ads are worthwhile.

Also, the Free Keyword Tool, which is one of the best on the market.

If you have a useful tool, people can tell their friends about it – and, yes, link to it.

3] Share your strong viewpoints

Even if you’re writing about something you despise, boldly voicing an opinion will win you some connection love, whether you call it an opinion piece, a think piece, or a rant.

For example, the article 7 Things I Still Hate About LinkedIn Ads expressed some legitimate concerns about the state of self-service advertisements on the business social networking platform – and got a significant amount of traffic.

Often back up your point with data or other supporting evidence if you’re going to publish this form of material (e.g., statistics, quotes, patents).

Although a little controversy can be beneficial, it should be done in moderation – and never in a way that is hateful, mean, or unfair to you or your brand. You may be critical and express an opinion without resorting to ad hominem assaults or acting like a jerk.

4) Educate Your Audience

The demand for educational content is still high. People are constantly trying to learn new skills, expand their knowledge, and advance their careers.

You (and your brand/business) would be seen as an expert if you have learning opportunities. People really enjoy sharing and linking to useful tools.

Whatever form it takes, the key is to be genuinely helpful and assist your readers in solving problems. They’ll be grateful, and they’ll prove it by sharing ties.

5) Create Videos

When it comes to rounding out your connection profile, videos are another common form of material. Fifty-nine percent of SEO experts say they’ve used video content to create links, and two-thirds of them say it’s successful.

Of course, with so much video content on the internet these days, it can be difficult to stand out. You need to get into your audience’s heads and build content based on a thorough understanding of what motivates, frustrates, and amuses them. Then you must devote the necessary time, effort, and financial resources to perfecting your videos.

There are a few things you could do while fishing:

• Use the proper bait and
• Fish in the areas where the fish are.

That is exactly what link building entails. You must think about something that your community is interested in and then present it to them.

• How to create links with videos

Healthy videos are the foundation for earning ties. Find the following suggestions for creating videos that garner interest – and engagement:

• Use videos to help customers with their problems 

Use other tools like Quora to find frequently asked questions in your sector that you can answer if your previous outreach didn’t elicit enough.

• Your video content will help you build your brand

Maintain a high level of quality and adhere to a formula that your viewers would remember (for example, have signature bumpers).

Often have a strong call to action to post. You can use YouTube’s cards and end screen features if you’re publishing on the platform.

• Make your videos more optimized 

This entails checking your account, adding custom thumbnails, and including video summaries on YouTube. You may also upload transcripts.

6) Infographics

One of the most common forms of link-building material is infographics.

Over half of SEO experts (53%) build cornerstone infographics, and 61% of those who do find them to be an effective way to win backlinks.

How to create links with infographics?

It’s usually a three-step process to create link-worthy infographics:

1. Choose a subject that is highly important to your target audience

And narrow it down as much as possible (for example, if your niche is social media, concentrate on a single hot framework).

• Collect information about your subject (preferably from research)

Let the data points flow logically down the page by wireframing them.

Have you ever experienced being stalked by the internet? When you searched for a product in the web browser, you start seeing similar ads pop up everywhere, on Facebook, on Instagram, even in the mobile games you play.

The technology behind all this crazy stalking is called behavioural targeting. Behavioural targeting tracks user browsing activities, analyses user information and finds potential customers for brands, and then forwards the advertisements to users with similar interests. If you want to understand how Google and Facebook ads function, you need to learn about behavioural targeting.

What is behavioural targeting?

Behavioural targeting is obtaining user information online then precisely placing advertisements on the screens of the specifically targeted customers. The underlying strategy behind behavioural targeting can reduce the size of potential customers and increase the accuracy and practicability of ad placement.

Behavioural targeting is collecting user’s online behaviours data, such as the searched keywords, the browsing history, previous purchase history to infer their customer type. After knowing more information about the users, behavioural targeting can push your ads to the people who will be more likely to purchase your product or service. The concept of behavioural targeting is increasing customer satisfaction by recommending them the best product that matches their wants and needs.

(The whole user data collection is under consent)

Most online adverting uses behaviour targeting, such as Google ads, Facebook ads, and WeChat ads. All use behaviour targeting to do precise ad placement.

What does behavioural targeting do?

1. Increase Conversion Rate

Being able to precisely let your targeted customer groups see your advertisement can effectively increase the conversion rate. Data analyses the best potential customers with the maximum possibility of purchasing your product or service, so behavioural targeting has adequate returns.

2. Reduce marketing cost

For the same price, online ads that use behavioural targeting technology have better results than traditional advertising. Therefore, brands can spend less on marketing for products and services wanting promotion and achieve the same or even better financial results.

3. Gain customer liking

People today want to be understood. Today customers have a higher expectancy towards convenience and need satisfaction. Behaviour targeting advertising provides services that users look for in online shopping. It helps users save time looking for products they want by recommending them with the best products, which increases customer liking towards the brand.

Want to learn more about how behavioral targeting work for your brand or learn which advertising method suits your business the best? Contact Webzilla today by sending us a message! We will have our best digital marketing specialists to help you!

Most of the time small or medium scale businesses struggle to rank high on Google pages or to generate leads and eventually suffer from their sales figures. If you are someone whose sales funnel requires a boost, then we definitely recommend you to implement any or all of the SEO strategies discussed below!

SEO or Search Engine Optimization is an easy to implement and cost-effective method that helps drive organic traffic over the long term. With the Covid-19 pandemic worsening the world economic scenario, businesses are struggling like never before. During such times, SEO strategies are advantageous since they drive a lot of traffic at minimal cost while improving your online visibility and creating brand awareness!

Here is why Small and Medium Scale businesses should make the most out of SEO strategies:

• SEO needs no experts! Yes, you read that right. SEO is easy to pick up and implement and most companies (including yours ���) can make the most out of these strategies by training their existing employees.
• SEO is a sure-shot way to earn the best ROI. If implemented properly, SEO has benefitted a high proportion of businesses in generating elevated revenues.

Having understood the reason behind implementing SEO strategies, let us now have a look at some of the most feasible and successful ones!

1. Keyword research and targeting:

Keyword research helps optimize and customize their websites specific to their users so that their websites rank higher in the search engines. Most businesses use this strategy and there are a lot of tools available in the online market to help you with this!

Moreover, according to a recent survey, long-tail keywords are the new ‘in’ and SEO now depends on search queries or long-tail keywords. But what is a long-tail keyword? Here is an example:

Keyword: Wristwatch for women

Long-tail keyword: Rolex navy-blue coloured wristwatch for women

Thus, the speciality of long-tail keywords is that they highlight the uniqueness of your product or service, thereby driving the appropriate traffic to your website and increasing the chances of generating sales.

• Optimize your website:

By optimizing your website, we mean two basic things! The first one is that you make sure your meta descriptions, title tags, URLs, and image alt text have keywords in place. The more you hone your website to suit your users, the higher will be the traffic.

Secondly, make sure your website is well-structured and easy to navigate. Although, every page of your website is important, there are certain pages like About Us, Services, FAQs among others that play a keyrole. Identify what your customers are querying in the search engines and then categorize the content for the page accordingly.

• Mobile-friendly sites:

July 2019 onwards, Google crawlers or bots determining SEO values of a website, now review if a website is mobile-friendly first. It is because most users these days access the internet on their mobile devices. Thus, a mobile-friendly site ensures a better user experience. Hence, most businesses these days are investing in mobile-friendly websites are garnering impressive results.

• Localize SEO:

Create listings for your business wherever possible and make the best out of organic listings. This is a very profitable way to earn the interest of local customers and generate potential leads. Try creating a listing in local directories, Google My Business as well as on other review websites. What’s more? It’s 100% free!

Further, make sure to follow this pattern on other search engines like Yahoo and Bing too.

• Conduct an SEO audit:

Look at what your competitors are doing, the keywords they are using, the content they are posting and the results they are generating. There are online tools available to get the relevant data for all of these. All you need to do is sit down, research and get going.

• Create diverse content:

As we all know, ‘Content is the King!’ Different age groups consume and enjoy diverse forms of content. While kids and students enjoy video and picture content, professionals often like to go through the data and statistics and hence prefer reading through. Thus, you should identify your target audience, look at their search queries and make interactive content accordingly.

• Build quality backlinks:

Getting quality backlinks from multiple websitesis a proven way to improve your reputation. Google finds this as a reliable way to rank your website higher. To put this strategy into action, you can approach websites similar to your or influencers and bloggers of your niche.

Conclusion:

We urge you to try the above-mentioned strategies and reap a sure shot increase in your revenue figures! But, if you think you are not the right person to take care of such things for your business, no worries! You can definitely hire an expert that can help you implement such kind of SEO strategies to stay ahead of competition. By any chance, if you are looking to hire digital marketing agency, we would like to introduce ourselves here! We are a top-notch digital marketing agency having years of experience in serving clients all across the world. If you need more information about our work in SEO, please visit our website. Till then, keep learning and keep sharing!

10 years ago, the world of advertising was limited to prints and television. 

Nowadays, our lives have gone digitally, and so did marketing. It has developed and changed its form along with us in the past 10 years.

If I would describe two forms of marketing as people, then traditional marketing is like your uncle. He would tell us what he thinks is the best over and over again tirelessly. Digital marketing is like your best lover because it understands our needs it recommends things that suit us the most.

Although both ways of marketing have their advantages, for businesses nowadays, we need to understand the difference between traditional and digital marketing and select the best method for your company. Here’s everything you need to know:

What is traditional marketing? 

Traditional marketing channels include but are not limited to:

Prints, Television, Billboards, Radio, Coupons, Door-to-door sales, phone call marketing.

Before the internet was invented, traditional marketing was the only way for businesses to communicate with consumers. Its underlying concept is straightforward: repetition=memory. Traditional marketing lacks consumer targeting and segmentation. It communicates messages by exposing it to as many people as possible, hoping that customers will see the product/service and buy afterward. 

Although traditional marketing may appear to be outdated, it still has its potent effects. Today, most people have moved online, hence why digital marketing comes into play and gains its influence over our lives. In the fast-paced marketing environment, it is no longer substantial to use traditional marketing only. You need to combine digital marketing into your marketing strategy.

What is digital marketing?

Digital marketing is every brand communication you can see online. It can be the affiliate links on social media, the video advertisements in gaming apps, or the promoted websites on Google. 

Digital marketing includes but is not limited to Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media marketing, content management, building a website, App, email marketing.

You can find out more about each type of digital marketing in here:

Google Advertising: https://webzilla.co.nz/2021/03/08/what-is-google-adwords-what-is-cpc/

Social media marketing: https://webzilla.co.nz/2021/03/29/why-is-social-media-marketing-important-and-beneficial-for-businesses/

WeChat marketing: https://webzilla.co.nz/2021/03/23/why-is-wechat-marketing-your-strategy-to-enter-the-chinese-market/

Digital marketing is derived from traditional marketing. Both have similar underlying conceptions, which is using creativity and influence to promote brand value. Besides the form, the most significant difference is that digital marketing relies on algorithms and data. If you want to do digital marketing, you must understand the algorithms for each digital platform and the newest trends that change every day. Many small to medium businesses prefer to outsource digital marketing to a digital marketing agency. The online environment changes every day; it is so complicated that even the best graduate of top marketing schools cannot perfectly practice digital marketing. It relies on experience and understanding of data. If you would like to know more about digital marketing, you should consider Webzilla and get a free consultation on strategy. 

The advantages of digital marketing

The top advantage of digital marketing compared to traditional marketing is that digital marketing can specialize, segment, and target consumers. It could push content that is suitable towards the likings of a specific type of customer to that region and increase the chance of purchase. For example, SEM could segment user’s age, region, behaviours, stickiness and display your ad to targeted customers. SEO can increase website rankings, competitiveness, and natural traffic. Social media marketing can help you get closer to consumer’s lives and bring extraordinary brand awareness and influence. 

All outcomes of digital marketing are quantizable. You could numerically measure the effects of each marketing campaign. Compared to traditional marketing, you have no idea how many people have seen your billboard after putting $10,000 into the creation budget. Digital marketing will bring you millions of exposure and sales for the same amount of price. Plus, in the end, the data is provided to you for future analysis. The data will tell you how many people have seen this ad, how many people have clicked into your store, and how many people have purchased your product or service. Its transparency will help you save marketing spending.  

If you are interested to learn more about digital marketing and how it could bring your business profit, contact Webzilla digital marketing specialists today. Our mission is to maximize your benefit.

So you’ve made the decision to move into the world of digital marketing, and you’re considering your options for hiring a digital agency to assist you. You have come to the right place. We are Webzilla, the best digital marketing agency in Auckland, Nz, accelerating businesses 24/7. We are experts in finding and converting the most potential leads at a wide scale through search engine optimization and social media channels. Our highly trained digital agency team delivers industry-leading services ranging from SEO to SEM, digital consultancy to web design, and digital marketing. But what should you be looking for in a digital marketing firm? What would persuade you that we are worth your time? Let’s dive into exploring more!

Who Are We?

We are a full-service digital agency located in Auckland, Nz. Our highly-skilled and experienced professionals work with the highest level of accuracy and dedication. Mainly, we work by providing you with the search strategies of marketing: our dedication and hard work results in maximizing your business profits in return. We highly recommend our services to small or medium-sized business websites in New Zealand and Australia.

What Do We Do?

The team at Webzilla understands that each customer has a different story and unique digital goals. No matter what is the size of your business size, industry, or technology, our highly trained team has an established track record of achieving exciting, best-performing digital results that produce productive results for businesses across the world.

We are the leading digital agency in Newzealand to make your life easier and help you grow your business most profitable and professionally. Yes, you can be successful and have a flourishing business with us just like the way you dreamt of.

Our Core Services

1. SEO Consultancy

We at Webzilla make your company’s visibility more clear and profound on Google SERP. With our white hat’ SEO services, your website will get ranked at Google very easily. 

2. SEM Consultancy

We provide satisfaction to our clients by managing the advertising campaigns. These may include generating more leads and traffic to your website. Moreover, we will take all the preventive measures to ensure that you are safe from any losses. Save your time and energy by outsourcing your SEO and SEM services to us.

Industries Served

Webzilla works with a wide range of clients across Auckland, Nz, business organizations to charities, and membership organizations. We mainly serve the following industries:

1. Associations & Nonprofits
2. Financial Services
3. Government
4. Manufacturing & Distribution
5. Professional Services
6. Ecommerce
7. Education
8. Healthcare
9. Sports & Entertainment
10. Retail & Consumer Goods
11. Transportation