Currently, people are willing to pay less time reading. Whereas they prefer to spend a lot of time watching videos. According to statistics, people watch videos on YouTube for more than 1 billion hours per day. Based on experience, there are numerous cases of merchants conducted video ads to improve the brand awareness and conversion rate. However, some companies, especially small and medium-sized enterprises, still doubt the effectiveness of video ads. Then, we will discuss why video advertising is so popular now?
Not just a game for rich people
At one time, video ads were required deep pockets and extensive resources that only could be afforded by big companies or brands. However, several wide-reaching channels such as YouTube appeared, the opportunities of conducting video ads are increasing. Compared with traditional video ads on TV, YouTube ads are more measurable, targeted and affordable, which can accurately reach your key target audience and the whole transaction process.
An effective investment
Reason 1: Video ads can bring a “lasting” impression, and customers may not and order your product immediately when they watch the ad. However, the impression will make them think of your product when they need to purchase it.
Reason 2: At the beginning of this article, we mentioned that people do not prefer to spend time reading. Most consumers will switch between searching for information and video to find the ‘answers’ as soon as possible. For example, imagining a consumer living in Auckland wishes to book a hotel in Christchurch. When the guest switches to the page of videos, where your video appears at the top of the page, it should be a great opportunity for conversion.
Reason 3: The data of Google showed that companies that conducted both YouTube ads and Google search ads have a 3% higher conversion rate and a 4% lower search cost per user than those that only run search ads.
In summary, video ads can provide more opportunities to grow your business, especially on a channel like YouTube, which has a huge number of audiences.
YouTube Ads: give a try
How can you select a platform for the first video ads in amounts of channels? Some data companies found that YouTube usage among adults is as high as 94%. Another statistic displayed that over 50% of users will interact with the brand positively after watching the video ads. In addition, the search results of consumers finding on YouTube are highly relevant to their search intent. You can adopt YouTube’s Custom Intent Audiences to reach specific target groups.
Three tips for creating effective video ads
Key 5 seconds: As concentration levels of people continue to decline, long video ads can make people want to skip them. YouTube also allows users to skip ads after five seconds. Therefore, the five seconds are key. How to appeal to your target audience in 5 seconds, the whole advertising success or failure depends on it.
The content of your video ads: Your video ads need creativity, attraction, and brand relevance. While most users watch YouTube videos with turning on sound but it’s best not to rely on sound effects. You should force visuals and on-screen text to present your story in a better way.
Connecting with your target audience: Make sure your ads can speak directly to your target audience. Specifically emotional, people are more likely to remember ads that made them laugh or tear. If your ads cannot resonate with them, creating a video ad is wasting your time and money.
Nowadays, short videos have become more and more popular and video ads operation has become one of the main marketing strategies which are considered by various enterprises. Whether you will launch a new product or do remarketing for existing businesses, video ads can be very effective. If you need to know more about the creation and operation of video ads, you are welcome to contact Webzilla. Our digital marketing experts will provide professional advice proprietary strategies.