For small business owners, sometimes feel that digital marketing looks like a game of chance. The performance of ads seems to be very random, the fluctuation of click-through rates is inexplicable, and some posts on social media are highly appealing while others quickly fall into the void.
There is no luck involved in a truly effective and good digital marketing strategy. Marketers make smart business decisions and consistently deliver profitable campaigns through researching, planning and collaboration, and adopting the right data. They can succeed without any elements of “luck” because of following the four steps:
Step 1: Identify the issues
It is very useful that owners consider solving some specific by using digital marketing strategies. However, we need to identify what the problem is before we try to solve it.
The answer to this question will vary by different companies and industries, depending on professional experience, the problems often exist in the following aspects:
- Lead: The phone didn’t ring very often, and the consultation was slow. In other words, you need more business.
- Marketing ROI: You’ve invested a lot of your budget in digital marketing, but the results aren’t clear, and you’re not sure what you could get back on that investment?
- Online Presence: You can’t reach your target audience. Although you truly realize the importance of online presence, you don’t know where to start?
- Competition: Your competitors overtake you online. Their ranks are higher than yours on SERPS, which will eat into your market share.
- Direction: You may do so many “things” online, but it feels like your results are unsatisfactory, compared with you had a cohesive strategy.
Step 2: Schedule a marketing strategy meeting
Once you’ve identified your problems, the next step is to book a strategy meeting with a reliable digital marketing expert. If your company is based in Auckland, you can contact directly to Webzilla.
A strategy meeting is free, and our experienced digital marketing specialists will provide one-on-one consultations. We will discuss your business goals, analyze your current marketing efforts, and talk about what’s holding you back. There are no correct answers — it’s just a chance to explore your business goals and how we can assist you to achieve them.
Step 3: Recommendation review
After the strategy session, the digital marketing consultants of Webzilla will present you with a digital marketing strategy that is tailored to your company. In this detailed strategy, you can find how Webzilla is going to achieve your business goals, including the target audiences, marketing channels Webzilla will select, your competitors, KPIs, expected results, and the suggested budget.
This strategy is not set in stone, Webzilla will continue to work with you throughout the process of execution to refine your plan to make sure that everyone is on the same page. And we will answer any questions that you may arise along the way.
Step 4: Let’s check the outcomes
Webzilla will continue to refine the strategy based on your feedback before executing your marketing campaign. Once your campaign is launched, you can access the performance of your advertising campaign, monitor your campaign in real-time, and make smarter data-driven business decisions.
From now on, your digital marketing expert will meet with you regularly to provide important metrics by formal reports, explain the insights, and gather feedback on what changes you would like to make to your strategy to help you maximize ROI and continue to grow your business.
Webzilla has consistently delivered a performance-focused digital marketing approach that places the highest priority on the business needs of our clients. Our digital marketing consultants are dedicated to helping you achieve high ROI and business growth goals. Please contact Webzilla today, our professional and experienced digital marketing specialists will help you!