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Category: Wechat marketing

Why is WeChat marketing your strategy to enter the Chinese market?

No matter where you are, every business is interested in attracting the Chinese market. The Chinese segment has one of the highest purchasing power and brings valuable assets to every type of business. But as a foreign company, how do you enter the Chinese market? The answer to that is, in fact, very straightforward: use WeChat marketing.

WeChat is the primary social media Chinese use daily. Nearly every Chinese across the globe use WeChat. The total number of active monthly Wechat users have exceeded 1 billion in 2018. In New Zealand, there are roughly 100,000 active Chinese users on Wechat.

By having your own WeChat platform, you build a strong company brand and presence.

The reason why WeChat is so popular amongst Chinese users is because WeChat incorporates features of both Facebook and Instagram into one platform. In English speaking countries, audience are split into different platforms, and each have their own unique demographics. But in China, WeChat absorbed all of the Chinese population into one social media App and transformed the Chinese user behaviour ever since. You could see WeChat as the combination of Facebook and Instagram. But for the Chinese culture, WeChat represents family, friends, love, connection and communication.

There are many advanatges in choosing WeChat marketing, the main is that it generates high impressions. But it is also an effective and easy platform toplace advertisements at. You can target the Chinese audience literally in every corner of the world. While the effects of using WeChat marketing is beneficial, at the same time, you don’t need to worry about the budget as it’s also inexpensive. Roughly, you get one thousand impressions for every 100 RMB you pay on WeChat marketing through Webzilla digital marketing agency.

By choosing and using WeChat’s marketing effectively with Webzilla, your company could successfully establish a strong branding amongst the Chinese audience and enter the world of Chinese market with ease.

There are 4 main steps to start WeChat marketing:

1. Register a WeChat official account 

There are three types of WeChat official accounts: subscription accounts, service accounts, and enterprise accounts. As a business, you wouldn’t need an enterprise account because it is used for the internal management of companies. The primary accounts you need are subscription accounts and service accounts. The core difference between subscription and service accounts is how they appear on the user’s message feed and how many messages each type can send to the WeChat audience. 

The difference between how Service and Subscription accounts appear like:

Service accounts appear in message feed like friends’ messages, and it can send four push messages per month to WeChat followers. 

Subscription accounts also appear in the message feed but in the “Subscriptions” folder, and it can send 1 push message per day.

Figure 1: Picture source from Google

It is complicated for oversea businesses to register WeChat official accounts, you will need many documents. There is a list of document you need to upload to WeChat

If you have a Chinese business license, you can register by following the steps on the official account registration form on WeChat.

If you don’t have a Chinese business license but like to register your business official acount on WeChat, contact Webzilla today to learn about every option there are for your compay.

2. Get verified as a WeChat Official account 

There are a few steps you will need to follow to get verified on WeChat as an official account. Some industries and companies cannot get verified due to restritions in China. Contact Webzilla to follow the steps that your business is required by WeChat to get verified. 

3. Register to be a “WeChat Advertiser.”

After getting verified, log into your WeChat Official account, and look for “Promotion/推广” from the section on the left. Click into the “WeChat Advertiser/广告主” and fill out the registration form to apply to become a WeChat Advertiser.

Different industries need different verification so it is easier to contact Webzilla to help you.

The registration process takes roughly two working days.

If you find the whole application process too complicated, you could always ask for help from Webzilla digital marketing agency. We are here to help you create your Official account, design and place tailored WeChat advertisements and build your brand’s presence in the Chinese market. We have the best specialists to tackle your need for online marketing.

4. Design your unique WeChat ads or H5

There are different types of WeChat advertisements to choose from. The first option is purchase

WeChat ad display that appear in the WeChat friend circle feed to increase your company exposure. It is a relatively easy and effective advertising method. Create an advertisement for WeChat friend circle campaigns by making a long picture containing both photos and word content. The second option is to place your ads at the bottom of WeChat articles as banners.

Image source: WeChat Marketing

H5 is another form of WeChat Marketing. It is an interactive platform that allows WeChat users to create interactive campaigns. You could use this platform to develop games, designs, animations, interactive music, and sound playing and word content. 

Along with WeChat marketing,Webzilla also provide WeChat Offcial account content management, where we help you write articles related to your industry or company and design article form and structures. Contant Webzilla for more information on WeChat marketing.

Where to display your ads is an important and complicated decision. It involves deep marketing and psychological concepts. If your company don’t have a team of marketing specialists, it is the best option to outsource this part of the company strategy to a professional team that specializes in digital marketing.

Advertising and marketing are communication methods from brands to consumers. Every word and every picture that are under the views of the public delivers important brand message and influence. Webzilla digital marketing agency can help you create your best tailored online marketing strategies that makes you stand out from the industry.

If you would like to learn more about WeChat marketing and create WeChat campaigns, please contact WebZilla digital marketing specialists. 

Visit Us:

349 Remuera Road, Remuera , Auckland

Mail Us:

info@webzilla.co.nz

Phone Us:

(+64)22 411 2551

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webzilla March 23, 2021 0 Comments

Webzilla- The Best Digital Agency In Auckland, NZ

So you’ve made the decision to move into the world of digital marketing, and you’re considering your options for hiring a digital agency to assist you. You have come to the right place. We are Webzilla, the best digital marketing agency in Auckland, Nz, accelerating businesses 24/7. We are experts in finding and converting the most potential leads at a wide scale through search engine optimization and social media channels. Our highly trained digital agency team delivers industry-leading services ranging from SEO to SEM, digital consultancy to web design, and digital marketing. But what should you be looking for in a digital marketing firm? What would persuade you that we are worth your time? Let’s dive into exploring more!

Who Are We?

We are a full-service digital agency located in Auckland, Nz. Our highly-skilled and experienced professionals work with the highest level of accuracy and dedication. Mainly, we work by providing you with the search strategies of marketing: our dedication and hard work results in maximizing your business profits in return. We highly recommend our services to small or medium-sized business websites in New Zealand and Australia.

What Do We Do?

The team at Webzilla understands that each customer has a different story and unique digital goals. No matter what is the size of your business size, industry, or technology, our highly trained team has an established track record of achieving exciting, best-performing digital results that produce productive results for businesses across the world.

We are the leading digital agency in Newzealand to make your life easier and help you grow your business most profitable and professionally. Yes, you can be successful and have a flourishing business with us just like the way you dreamt of.

Our Core Services

1. SEO Consultancy

We at Webzilla make your company’s visibility more clear and profound on Google SERP. With our white hat’ SEO services, your website will get ranked at Google very easily. 

2. SEM Consultancy

We provide satisfaction to our clients by managing the advertising campaigns. These may include generating more leads and traffic to your website. Moreover, we will take all the preventive measures to ensure that you are safe from any losses. Save your time and energy by outsourcing your SEO and SEM services to us.

Industries Served

Webzilla works with a wide range of clients across Auckland, Nz, business organizations to charities, and membership organizations. We mainly serve the following industries:

  1. Associations & Nonprofits
  2. Financial Services
  3. Government
  4. Manufacturing & Distribution
  5. Professional Services
  6. Ecommerce
  7. Education
  8. Healthcare
  9. Sports & Entertainment
  10. Retail & Consumer Goods
  11. Transportation

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webzilla March 7, 2021 0 Comments

How to increase the traffic to your website?

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With consumer buying behaviour shifting towards online shopping and the pandemic that has locked people inside their houses, we face a significant increase in the number of online shopping websites today. 

Almost every business, from big corporations to small family stores, have their own websites or some sort of online presence. The entry to an online shopping platform is close to no barrier. Practically anyone with access to the internet can create their unique website. There are almost 6 billion websites on the internet today, and around 550,000 new websites are being created every day. 

When you search for any keyword on Google relating what you are looking for, for example, “Restaurants near me” there are almost 200 million search results – websites shown.

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The most reasonable question for any business or website owner to ask under this data explosion generation is – How to make your website stand out from the rest? If you want your website to rank first three in Google search engine, relating your keywords, and increase the chance of targeting consumers clicking in your platforms (click per search), you would need to do more than merely creating a website. You would need SEO and SEM to enhance your website and those traffic youʼre receiving. 

Most of you might have already heard of SEO and SEM, but you probably donʼt understand how it works precisely.  

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What are SEO and SEM?

SEO standards for Search Engine Optimization. Simply put, it targets the Google search engine to enhance your website and let more potential customers find your website. You DO NOT pay for any advertisement but will improve your website content etc., accordingly.

SEM standards for Search Engine Marketing. It increases your website visibility and exposure, and traffic by paying for online advertisements, such as Pay-perclick (PPC)

Both SEO and SEM increases your website visibility in Search Engine Result Pages (SERPs).

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How do SEO and SEM increase your website traffic and SERPs?

Before you learn about how SEO works, you need to understand how the Google search engine algorithm works. There are two types of traffic going to your website: First is Natural Traffic, Second is Paid traffic. Natural traffic is people clicking into your website through non-advertising methods, such as searching a keyword on Google directly or through a blog that links your website. Paid traffic is people clicking into your website through an online advertisement somewhere on the webpage that you paid. 

Google algorithm favours natural traffic and rank websites with higher natural traffic higher than paid traffic. Therefore, SEO, which increases the amount of natural, non-paid traffic that leads to your website, will increase your search engine keyword ranking and generate more natural traffic for you.

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On the other hand, SEM utilizes paid advertisements on search engines to increase your brand awareness, exposure, Click Through Rate (CTR) in a short time frame. By attracting new potential customers by clicking on your website, you will generate high sales in return, which is a tall and fast return investment.

To get a better understanding of how your company could use SEO and SEM to enhance your brand awareness and returns, feel free to contact us and send us a query. Webzilla is a professional online marketing team that helped hundreds of local businesses succeed in building an online presence.

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webzilla February 15, 2021 0 Comments