- To select the most appropriate keywords for your particular brand, products, or services, you will need to identify the target audience for your company. The marketer will have to analyze the brand and offerings and think of words that can best represent them through search. The purpose is to target users’ demographics and attract target users who are more likely to purchase your products or services.
But Google Ads does not work as simple as traditional advertising, and there are more to merely paying for advertising placements on media.
- Believe it or not, every internet user is familiar with Google Ads. We see Google Ads frequently on websites, blogs, internet browsers, Google Apps, and YouTube.
Google Adwords is a digital advertising platform designed by Google for advertisers to bid on different forms of online advertising.
There are many different types of Google Ads we see on the internet. The first type is called Search Engine campaigns, or Search Ads. These are the ads that show on the Google search result page due to a keyword search.
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